Progressive Grocer - August 2017 - BB17

S I N G L E S * 2 - F O R P R I C I N G * S M A L L M U LT I PAC K S

C-STORE
DO'S AND DON'TS

Don'ts
*	 Make it harder for the shopper to find
	 his beer by spreading the singles

Do's
*	 Make it easy for shoppers to find
	 what they want by getting all
	 singles in one door; merchandising
	 singles together results in an 18%
	 sales lift(5)
*	 Organize SKUs by singles segments

	 across segment doors or distributor
	doors
*	 Confuse shoppers with several
	 different price points to decipher
*	 Make it questionable for the
	 shopper to purchase the beer by
	 not including price for each item

	 to motivate trade-up
*	 Communicate front-line, singles price
	 clearly with shelf tags
*	 Utilize simple but impactful shelf
	 strips to communicate "2-For"
	 segment pricing
*	 Ensure beer is always in stock,
	 especially during 3-8 p.m. high-traffic
	period

Sources:
1. MillerCoors Industry Estimates, December 2016
2. Nielsen, 52 weeks ending December 2016
3. Nielsen Convenience Space Audits, bi-annual
audit, Oct. 24, 2015
4. Nielsen c-stores, 52 weeks ending Oct. 15, 2016
5. Nielsen C-Store Audit, Q3 2016
6. Nielsen C-Store Analytics/Space Audit, Q4 2015
7. NACS Convenience Tracking Program, August 2016
8. MillerCoors Profitable Beer Marketing
Transaction Study through Nov. 30, 2016
9. 5k C-Store Shopper surveys, January 2017
10. Nielsen Panel Data, Q3 2016
11. Coolermax Test, September 2014

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Table of Contents for the Digital Edition of Progressive Grocer - August 2017

Contents
Progressive Grocer - August 2017 - Intro
Progressive Grocer - August 2017 - CT1
Progressive Grocer - August 2017 - CT2
Progressive Grocer - August 2017 - Cover1
Progressive Grocer - August 2017 - Cover2
Progressive Grocer - August 2017 - 3
Progressive Grocer - August 2017 - 4
Progressive Grocer - August 2017 - Contents
Progressive Grocer - August 2017 - 6
Progressive Grocer - August 2017 - 7
Progressive Grocer - August 2017 - 8
Progressive Grocer - August 2017 - 9
Progressive Grocer - August 2017 - 10
Progressive Grocer - August 2017 - 11
Progressive Grocer - August 2017 - 12
Progressive Grocer - August 2017 - 13
Progressive Grocer - August 2017 - 14
Progressive Grocer - August 2017 - 15
Progressive Grocer - August 2017 - 16
Progressive Grocer - August 2017 - 17
Progressive Grocer - August 2017 - 18
Progressive Grocer - August 2017 - 19
Progressive Grocer - August 2017 - 20
Progressive Grocer - August 2017 - 21
Progressive Grocer - August 2017 - 22
Progressive Grocer - August 2017 - 23
Progressive Grocer - August 2017 - 24
Progressive Grocer - August 2017 - 25
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Progressive Grocer - August 2017 - 27
Progressive Grocer - August 2017 - 28
Progressive Grocer - August 2017 - 29
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Progressive Grocer - August 2017 - 33
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Progressive Grocer - August 2017 - 37
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Progressive Grocer - August 2017 - 65
Progressive Grocer - August 2017 - 66
Progressive Grocer - August 2017 - DF1
Progressive Grocer - August 2017 - DF2
Progressive Grocer - August 2017 - DF3
Progressive Grocer - August 2017 - DF4
Progressive Grocer - August 2017 - 67
Progressive Grocer - August 2017 - 68
Progressive Grocer - August 2017 - 69
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Progressive Grocer - August 2017 - 101
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Progressive Grocer - August 2017 - 105
Progressive Grocer - August 2017 - 106
Progressive Grocer - August 2017 - Cover3
Progressive Grocer - August 2017 - Cover4
Progressive Grocer - August 2017 - BB1
Progressive Grocer - August 2017 - BB2
Progressive Grocer - August 2017 - BB3
Progressive Grocer - August 2017 - BB4
Progressive Grocer - August 2017 - BB5
Progressive Grocer - August 2017 - BB6
Progressive Grocer - August 2017 - BB7
Progressive Grocer - August 2017 - BB8
Progressive Grocer - August 2017 - BB9
Progressive Grocer - August 2017 - BB10
Progressive Grocer - August 2017 - BB11
Progressive Grocer - August 2017 - BB12
Progressive Grocer - August 2017 - BB13
Progressive Grocer - August 2017 - BB14
Progressive Grocer - August 2017 - BB15
Progressive Grocer - August 2017 - BB16
Progressive Grocer - August 2017 - BB17
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Progressive Grocer - August 2017 - BB19
Progressive Grocer - August 2017 - BB20
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Progressive Grocer - August 2017 - BB22
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Progressive Grocer - August 2017 - BB35
Progressive Grocer - August 2017 - BB36
Progressive Grocer - August 2017 - BB37
Progressive Grocer - August 2017 - BB38
Progressive Grocer - August 2017 - BB39
Progressive Grocer - August 2017 - BB40
Progressive Grocer - August 2017 - BB41
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Progressive Grocer - August 2017 - BB45
Progressive Grocer - August 2017 - BB46
Progressive Grocer - August 2017 - BB47
Progressive Grocer - August 2017 - BB48
Progressive Grocer - August 2017 - BB49
Progressive Grocer - August 2017 - BB50
Progressive Grocer - August 2017 - BB51
Progressive Grocer - August 2017 - BB52
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