Progressive Grocer - August 2017 - BB19

CO L D B E E R * A SS O R T M E N T * PAC K AG E VA R I E T Y

The liquor channel has three distinct

	 up empty-handed, so smaller

formats, which shoppers describe as:

	 packs are usually picked up as

Destination, Neighborhood and Corner

	 others will contribute as well.

Stores. Regardless of the format, the

NOT ALL

STORES ARE
CREATED
EQUAL .

top-three consumer beer purchase

*	 CELEBRATE - Special times in

motivations are brands, cold beer and

	 life and special holidays are worth

pack size.

	 celebrating and a reason to bring

1.	DESTINATION STORES are

	 everyone together. Shoppers are

	 designed for and appeal to the

	 looking for the right TAB to mark a

	 shopper seeking exploration and

	 special occasion. Beer is the

	 experimentation across a wide

	 beverage for the party without

	 variety of adult beverages.

	 breaking the bank.

that have large

	 described as familiar and comfortable

*	 SOCIAL - Relationship-building

specialized staff

	 places to shop for adult beverages.

	 opportunities in a casual, fun,

3.	CORNER STORES are described

	 comfortable environment involve

	 as quick and cold with little to no

	 beer. Not everyone is close, and

	exploration.

	 beer is chosen in an effort to socialize

2. NEIGHBORHOOD STORES are

DESTINATION
7% of outlets
13% of volume
Large, warehouse,
megastores
selection and
to help customers
with questions

	 with a crowd-pleasing contribution.

NEIGHBOR-

As consumer behavior trends continue

As the industry has rapidly changed

61% of outlets

to evolve, it is essential that liquor

with the expansion of brewers,

65% of volume

stores address shopper expectations

liquor stores have been determined

in order to remain relevant and recruit

to make beer variety a channel

more beer shoppers and trips into

differentiator. However, it takes more

stores.

than wide selection to meet shopper

OCCASIONS

expectations. On average, liquor stores
*	 CONNECT - The occasion is about

carry 2.2-times more beer product

	 spending time with one's inner circle

selection than other large-format

	 in order to feel connected and be

channels.(4)

Medium-sized
stores that vary in
selection, size and
staff to help with
questions

CORNER STORE

	 oneself. The beer is a symbol of their
	 bond. Shoppers don't want to show

HOOD

During the rapid expansion of products

32% of outlets
22% of volume
Smaller stores

SIGNIFICANT CONVERSION OPPORTUNIT Y (2)

with spaceconstrained

93%
OF LIQUOR
STORE SHOPPERS
BUY BEER

YET ONLY

37%
OF BEER SHOPPERS THAT
SHOP LIQUOR STORES BUY
BEER IN LIQUOR STORES

CONVERT
MORE
BEER
SHOPPERS
IN LIQUOR
STORES

selection
and minimal
expectations
for staff
engagement(3)

19



Table of Contents for the Digital Edition of Progressive Grocer - August 2017

Contents
Progressive Grocer - August 2017 - Intro
Progressive Grocer - August 2017 - CT1
Progressive Grocer - August 2017 - CT2
Progressive Grocer - August 2017 - Cover1
Progressive Grocer - August 2017 - Cover2
Progressive Grocer - August 2017 - 3
Progressive Grocer - August 2017 - 4
Progressive Grocer - August 2017 - Contents
Progressive Grocer - August 2017 - 6
Progressive Grocer - August 2017 - 7
Progressive Grocer - August 2017 - 8
Progressive Grocer - August 2017 - 9
Progressive Grocer - August 2017 - 10
Progressive Grocer - August 2017 - 11
Progressive Grocer - August 2017 - 12
Progressive Grocer - August 2017 - 13
Progressive Grocer - August 2017 - 14
Progressive Grocer - August 2017 - 15
Progressive Grocer - August 2017 - 16
Progressive Grocer - August 2017 - 17
Progressive Grocer - August 2017 - 18
Progressive Grocer - August 2017 - 19
Progressive Grocer - August 2017 - 20
Progressive Grocer - August 2017 - 21
Progressive Grocer - August 2017 - 22
Progressive Grocer - August 2017 - 23
Progressive Grocer - August 2017 - 24
Progressive Grocer - August 2017 - 25
Progressive Grocer - August 2017 - 26
Progressive Grocer - August 2017 - 27
Progressive Grocer - August 2017 - 28
Progressive Grocer - August 2017 - 29
Progressive Grocer - August 2017 - 30
Progressive Grocer - August 2017 - 31
Progressive Grocer - August 2017 - 32
Progressive Grocer - August 2017 - 33
Progressive Grocer - August 2017 - 34
Progressive Grocer - August 2017 - 35
Progressive Grocer - August 2017 - 36
Progressive Grocer - August 2017 - 37
Progressive Grocer - August 2017 - 38
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Progressive Grocer - August 2017 - 40
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Progressive Grocer - August 2017 - 47
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Progressive Grocer - August 2017 - 49
Progressive Grocer - August 2017 - 50
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Progressive Grocer - August 2017 - 65
Progressive Grocer - August 2017 - 66
Progressive Grocer - August 2017 - DF1
Progressive Grocer - August 2017 - DF2
Progressive Grocer - August 2017 - DF3
Progressive Grocer - August 2017 - DF4
Progressive Grocer - August 2017 - 67
Progressive Grocer - August 2017 - 68
Progressive Grocer - August 2017 - 69
Progressive Grocer - August 2017 - 70
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Progressive Grocer - August 2017 - 105
Progressive Grocer - August 2017 - 106
Progressive Grocer - August 2017 - Cover3
Progressive Grocer - August 2017 - Cover4
Progressive Grocer - August 2017 - BB1
Progressive Grocer - August 2017 - BB2
Progressive Grocer - August 2017 - BB3
Progressive Grocer - August 2017 - BB4
Progressive Grocer - August 2017 - BB5
Progressive Grocer - August 2017 - BB6
Progressive Grocer - August 2017 - BB7
Progressive Grocer - August 2017 - BB8
Progressive Grocer - August 2017 - BB9
Progressive Grocer - August 2017 - BB10
Progressive Grocer - August 2017 - BB11
Progressive Grocer - August 2017 - BB12
Progressive Grocer - August 2017 - BB13
Progressive Grocer - August 2017 - BB14
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Progressive Grocer - August 2017 - BB16
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Progressive Grocer - August 2017 - BB19
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Progressive Grocer - August 2017 - BB35
Progressive Grocer - August 2017 - BB36
Progressive Grocer - August 2017 - BB37
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Progressive Grocer - August 2017 - BB39
Progressive Grocer - August 2017 - BB40
Progressive Grocer - August 2017 - BB41
Progressive Grocer - August 2017 - BB42
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Progressive Grocer - August 2017 - BB45
Progressive Grocer - August 2017 - BB46
Progressive Grocer - August 2017 - BB47
Progressive Grocer - August 2017 - BB48
Progressive Grocer - August 2017 - BB49
Progressive Grocer - August 2017 - BB50
Progressive Grocer - August 2017 - BB51
Progressive Grocer - August 2017 - BB52
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