Progressive Grocer - August 2017 - BB21

CO L D B E E R * A SS O R T M E N T * PAC K AG E VA R I E T Y

Building with Beer ® Liquor combines

FASTGROWING
SMALL
PACKS

channel, category and shopper
insights to support each format in
identifying opportunities in their
outlet. Neighborhood and Destination
stores place a considerable emphasis
on exploration and experimentation
as a differentiator, but it only works
for the shopper when accompanied

these items, especially singles, will help

by associate in-store knowledge and

capture shoppers seeking the variety

expertise.

and convenience the liquor store offers.

The right allocation of segment,

A disciplined balance of segment and

brand and package size is even

package mix provides liquor stores

more critical in the cooler as beer

with a competitive advantage over

shoppers purchase 91% of their

other channels, helping to drive

beer cold. Additionally, trends in

greater frequency as beer is purchased

the channel favor small pack sizes,

more than wine and spirits and plays

and investing in the expansion of

across broader occasions.

10,165,137

Premium
Light

Premium
Regular

12-PK
=
+3.6%(4)

38%
BUY
SINGLES

V E LO C I T Y PE R SK U D O LL A R S

18,456,142

6-PK
=
+5.4%

AND
MULTIPACKS(2)

9,124,886

Budget

8,205,518

Near
Premium

6,415,848

Super
Premium

5,521,059

Impor t

3,165,030
FMB

3,282,891 2,452,523
Craf t

Hard
Cider

Nielsen Scantrack Data, 52 weeks ending Dec. 31, 2016; Total Combined Liquor Plus; Liquor Channel is not projected to Total U.S.

ECONOMY
SHOPPERS
BUY
1 CASE/

LIQUOR SHOPPERS SPEND MOST
OF THEIR TIME AND MONEY IN THE COOLER.
PERCENTAGE OF PURCHA SE
COLD
AMBIENT

Prominent brand/package
placement in the cooler
will drive conversion.

91%
9%
91% buy beer cold when beer
is the primary reason for trip

MillerCoors Relevance Study, September 2016

WEEK
VS.
CRAFT
SHOPPERS
BUY
1 CASE/
10 WEEKS(2)

21



Table of Contents for the Digital Edition of Progressive Grocer - August 2017

Contents
Progressive Grocer - August 2017 - Intro
Progressive Grocer - August 2017 - CT1
Progressive Grocer - August 2017 - CT2
Progressive Grocer - August 2017 - Cover1
Progressive Grocer - August 2017 - Cover2
Progressive Grocer - August 2017 - 3
Progressive Grocer - August 2017 - 4
Progressive Grocer - August 2017 - Contents
Progressive Grocer - August 2017 - 6
Progressive Grocer - August 2017 - 7
Progressive Grocer - August 2017 - 8
Progressive Grocer - August 2017 - 9
Progressive Grocer - August 2017 - 10
Progressive Grocer - August 2017 - 11
Progressive Grocer - August 2017 - 12
Progressive Grocer - August 2017 - 13
Progressive Grocer - August 2017 - 14
Progressive Grocer - August 2017 - 15
Progressive Grocer - August 2017 - 16
Progressive Grocer - August 2017 - 17
Progressive Grocer - August 2017 - 18
Progressive Grocer - August 2017 - 19
Progressive Grocer - August 2017 - 20
Progressive Grocer - August 2017 - 21
Progressive Grocer - August 2017 - 22
Progressive Grocer - August 2017 - 23
Progressive Grocer - August 2017 - 24
Progressive Grocer - August 2017 - 25
Progressive Grocer - August 2017 - 26
Progressive Grocer - August 2017 - 27
Progressive Grocer - August 2017 - 28
Progressive Grocer - August 2017 - 29
Progressive Grocer - August 2017 - 30
Progressive Grocer - August 2017 - 31
Progressive Grocer - August 2017 - 32
Progressive Grocer - August 2017 - 33
Progressive Grocer - August 2017 - 34
Progressive Grocer - August 2017 - 35
Progressive Grocer - August 2017 - 36
Progressive Grocer - August 2017 - 37
Progressive Grocer - August 2017 - 38
Progressive Grocer - August 2017 - 39
Progressive Grocer - August 2017 - 40
Progressive Grocer - August 2017 - 41
Progressive Grocer - August 2017 - 42
Progressive Grocer - August 2017 - 43
Progressive Grocer - August 2017 - 44
Progressive Grocer - August 2017 - 45
Progressive Grocer - August 2017 - 46
Progressive Grocer - August 2017 - 47
Progressive Grocer - August 2017 - 48
Progressive Grocer - August 2017 - 49
Progressive Grocer - August 2017 - 50
Progressive Grocer - August 2017 - 51
Progressive Grocer - August 2017 - 52
Progressive Grocer - August 2017 - 53
Progressive Grocer - August 2017 - 54
Progressive Grocer - August 2017 - 55
Progressive Grocer - August 2017 - 56
Progressive Grocer - August 2017 - 57
Progressive Grocer - August 2017 - 58
Progressive Grocer - August 2017 - 59
Progressive Grocer - August 2017 - 60
Progressive Grocer - August 2017 - 61
Progressive Grocer - August 2017 - 62
Progressive Grocer - August 2017 - 63
Progressive Grocer - August 2017 - 64
Progressive Grocer - August 2017 - 65
Progressive Grocer - August 2017 - 66
Progressive Grocer - August 2017 - DF1
Progressive Grocer - August 2017 - DF2
Progressive Grocer - August 2017 - DF3
Progressive Grocer - August 2017 - DF4
Progressive Grocer - August 2017 - 67
Progressive Grocer - August 2017 - 68
Progressive Grocer - August 2017 - 69
Progressive Grocer - August 2017 - 70
Progressive Grocer - August 2017 - 71
Progressive Grocer - August 2017 - 72
Progressive Grocer - August 2017 - 73
Progressive Grocer - August 2017 - 74
Progressive Grocer - August 2017 - 75
Progressive Grocer - August 2017 - 76
Progressive Grocer - August 2017 - 77
Progressive Grocer - August 2017 - 78
Progressive Grocer - August 2017 - 79
Progressive Grocer - August 2017 - 80
Progressive Grocer - August 2017 - 81
Progressive Grocer - August 2017 - 82
Progressive Grocer - August 2017 - 83
Progressive Grocer - August 2017 - 84
Progressive Grocer - August 2017 - 85
Progressive Grocer - August 2017 - 86
Progressive Grocer - August 2017 - 87
Progressive Grocer - August 2017 - 88
Progressive Grocer - August 2017 - 89
Progressive Grocer - August 2017 - 90
Progressive Grocer - August 2017 - 91
Progressive Grocer - August 2017 - 92
Progressive Grocer - August 2017 - 93
Progressive Grocer - August 2017 - 94
Progressive Grocer - August 2017 - 95
Progressive Grocer - August 2017 - 96
Progressive Grocer - August 2017 - 97
Progressive Grocer - August 2017 - 98
Progressive Grocer - August 2017 - 99
Progressive Grocer - August 2017 - 100
Progressive Grocer - August 2017 - 101
Progressive Grocer - August 2017 - 102
Progressive Grocer - August 2017 - 103
Progressive Grocer - August 2017 - 104
Progressive Grocer - August 2017 - 105
Progressive Grocer - August 2017 - 106
Progressive Grocer - August 2017 - Cover3
Progressive Grocer - August 2017 - Cover4
Progressive Grocer - August 2017 - BB1
Progressive Grocer - August 2017 - BB2
Progressive Grocer - August 2017 - BB3
Progressive Grocer - August 2017 - BB4
Progressive Grocer - August 2017 - BB5
Progressive Grocer - August 2017 - BB6
Progressive Grocer - August 2017 - BB7
Progressive Grocer - August 2017 - BB8
Progressive Grocer - August 2017 - BB9
Progressive Grocer - August 2017 - BB10
Progressive Grocer - August 2017 - BB11
Progressive Grocer - August 2017 - BB12
Progressive Grocer - August 2017 - BB13
Progressive Grocer - August 2017 - BB14
Progressive Grocer - August 2017 - BB15
Progressive Grocer - August 2017 - BB16
Progressive Grocer - August 2017 - BB17
Progressive Grocer - August 2017 - BB18
Progressive Grocer - August 2017 - BB19
Progressive Grocer - August 2017 - BB20
Progressive Grocer - August 2017 - BB21
Progressive Grocer - August 2017 - BB22
Progressive Grocer - August 2017 - BB23
Progressive Grocer - August 2017 - BB24
Progressive Grocer - August 2017 - BB25
Progressive Grocer - August 2017 - BB26
Progressive Grocer - August 2017 - BB27
Progressive Grocer - August 2017 - BB28
Progressive Grocer - August 2017 - BB29
Progressive Grocer - August 2017 - BB30
Progressive Grocer - August 2017 - BB31
Progressive Grocer - August 2017 - BB32
Progressive Grocer - August 2017 - BB33
Progressive Grocer - August 2017 - BB34
Progressive Grocer - August 2017 - BB35
Progressive Grocer - August 2017 - BB36
Progressive Grocer - August 2017 - BB37
Progressive Grocer - August 2017 - BB38
Progressive Grocer - August 2017 - BB39
Progressive Grocer - August 2017 - BB40
Progressive Grocer - August 2017 - BB41
Progressive Grocer - August 2017 - BB42
Progressive Grocer - August 2017 - BB43
Progressive Grocer - August 2017 - BB44
Progressive Grocer - August 2017 - BB45
Progressive Grocer - August 2017 - BB46
Progressive Grocer - August 2017 - BB47
Progressive Grocer - August 2017 - BB48
Progressive Grocer - August 2017 - BB49
Progressive Grocer - August 2017 - BB50
Progressive Grocer - August 2017 - BB51
Progressive Grocer - August 2017 - BB52
http://www.nxtbookMEDIA.com