Progressive Grocer - August 2017 - BB25

F O O D + B E E R * M U LT I P L E O CC A S I O N S * A S S O R T M E N T
BEER PLAYS A
CRITICAL ROLE
IN GROCERY:
*	HIGH
	CONVERSION
	RATE
*	BUILDS
	LARGER
	BASKETS

more challenging consumer shopping

opportunities to ensure beer is

experience. Unfortunately, grocery

purchased with food for specific

stores are losing shoppers, trips and

occasions.

share of total beer dollars.
Beer plays a critical role in grocery

*	COMPLEMENTS
	 A MEAL

Crossdepartment

There are ways to turn this around, but

with high conversion rates, but

first it's important to understand the

trip conversion can be improved.

reasons why people shop for beer at

This is a significant opportunity for

INCREASE

grocery stores.

customers to build larger baskets and

basket size.

DISPLAYS will

improve frequency of purchase while

THE SHOPPER

complementing occasions with food.

The beer trip is important considering
it is 65% more valuable than trips that

*	RELAX OCCASION: Shoppers enjoy

do not include beer. Additionally, beer

	 drinking beer to kick back, either at

is purchased on multiple trip types -

	 home alone or over a meal with a

25% on stock-up trips, 33% on fill-in

	 partner. Shopping trips for these

trips, and 42% on quick trips, where

	 routine, everyday occasions are

beer is the primary trigger category.

(6)

	 planned with hopes of getting
	 everything bought in one place.

The basket
value is
57%

GREATER

on beer trips
vs. non-beer
trips.(1)

There is an opportunity for retailers
to leverage a large beer category and
evolving shopper behaviors with a
greater presence around the store to
satisfy the shopper needs.
THE OCCASIONS
Meals are the cornerstone of the
grocery trip. While shoppers have
a variety of options to fulfill their
beverage needs, there are various
occasions where food and beer are

50% of
Americans
consider
themselves
foodies.
Food
is the #1
category on
Pinterest.(7)

the focus. It is essential to identify
25



Table of Contents for the Digital Edition of Progressive Grocer - August 2017

Contents
Progressive Grocer - August 2017 - Intro
Progressive Grocer - August 2017 - CT1
Progressive Grocer - August 2017 - CT2
Progressive Grocer - August 2017 - Cover1
Progressive Grocer - August 2017 - Cover2
Progressive Grocer - August 2017 - 3
Progressive Grocer - August 2017 - 4
Progressive Grocer - August 2017 - Contents
Progressive Grocer - August 2017 - 6
Progressive Grocer - August 2017 - 7
Progressive Grocer - August 2017 - 8
Progressive Grocer - August 2017 - 9
Progressive Grocer - August 2017 - 10
Progressive Grocer - August 2017 - 11
Progressive Grocer - August 2017 - 12
Progressive Grocer - August 2017 - 13
Progressive Grocer - August 2017 - 14
Progressive Grocer - August 2017 - 15
Progressive Grocer - August 2017 - 16
Progressive Grocer - August 2017 - 17
Progressive Grocer - August 2017 - 18
Progressive Grocer - August 2017 - 19
Progressive Grocer - August 2017 - 20
Progressive Grocer - August 2017 - 21
Progressive Grocer - August 2017 - 22
Progressive Grocer - August 2017 - 23
Progressive Grocer - August 2017 - 24
Progressive Grocer - August 2017 - 25
Progressive Grocer - August 2017 - 26
Progressive Grocer - August 2017 - 27
Progressive Grocer - August 2017 - 28
Progressive Grocer - August 2017 - 29
Progressive Grocer - August 2017 - 30
Progressive Grocer - August 2017 - 31
Progressive Grocer - August 2017 - 32
Progressive Grocer - August 2017 - 33
Progressive Grocer - August 2017 - 34
Progressive Grocer - August 2017 - 35
Progressive Grocer - August 2017 - 36
Progressive Grocer - August 2017 - 37
Progressive Grocer - August 2017 - 38
Progressive Grocer - August 2017 - 39
Progressive Grocer - August 2017 - 40
Progressive Grocer - August 2017 - 41
Progressive Grocer - August 2017 - 42
Progressive Grocer - August 2017 - 43
Progressive Grocer - August 2017 - 44
Progressive Grocer - August 2017 - 45
Progressive Grocer - August 2017 - 46
Progressive Grocer - August 2017 - 47
Progressive Grocer - August 2017 - 48
Progressive Grocer - August 2017 - 49
Progressive Grocer - August 2017 - 50
Progressive Grocer - August 2017 - 51
Progressive Grocer - August 2017 - 52
Progressive Grocer - August 2017 - 53
Progressive Grocer - August 2017 - 54
Progressive Grocer - August 2017 - 55
Progressive Grocer - August 2017 - 56
Progressive Grocer - August 2017 - 57
Progressive Grocer - August 2017 - 58
Progressive Grocer - August 2017 - 59
Progressive Grocer - August 2017 - 60
Progressive Grocer - August 2017 - 61
Progressive Grocer - August 2017 - 62
Progressive Grocer - August 2017 - 63
Progressive Grocer - August 2017 - 64
Progressive Grocer - August 2017 - 65
Progressive Grocer - August 2017 - 66
Progressive Grocer - August 2017 - DF1
Progressive Grocer - August 2017 - DF2
Progressive Grocer - August 2017 - DF3
Progressive Grocer - August 2017 - DF4
Progressive Grocer - August 2017 - 67
Progressive Grocer - August 2017 - 68
Progressive Grocer - August 2017 - 69
Progressive Grocer - August 2017 - 70
Progressive Grocer - August 2017 - 71
Progressive Grocer - August 2017 - 72
Progressive Grocer - August 2017 - 73
Progressive Grocer - August 2017 - 74
Progressive Grocer - August 2017 - 75
Progressive Grocer - August 2017 - 76
Progressive Grocer - August 2017 - 77
Progressive Grocer - August 2017 - 78
Progressive Grocer - August 2017 - 79
Progressive Grocer - August 2017 - 80
Progressive Grocer - August 2017 - 81
Progressive Grocer - August 2017 - 82
Progressive Grocer - August 2017 - 83
Progressive Grocer - August 2017 - 84
Progressive Grocer - August 2017 - 85
Progressive Grocer - August 2017 - 86
Progressive Grocer - August 2017 - 87
Progressive Grocer - August 2017 - 88
Progressive Grocer - August 2017 - 89
Progressive Grocer - August 2017 - 90
Progressive Grocer - August 2017 - 91
Progressive Grocer - August 2017 - 92
Progressive Grocer - August 2017 - 93
Progressive Grocer - August 2017 - 94
Progressive Grocer - August 2017 - 95
Progressive Grocer - August 2017 - 96
Progressive Grocer - August 2017 - 97
Progressive Grocer - August 2017 - 98
Progressive Grocer - August 2017 - 99
Progressive Grocer - August 2017 - 100
Progressive Grocer - August 2017 - 101
Progressive Grocer - August 2017 - 102
Progressive Grocer - August 2017 - 103
Progressive Grocer - August 2017 - 104
Progressive Grocer - August 2017 - 105
Progressive Grocer - August 2017 - 106
Progressive Grocer - August 2017 - Cover3
Progressive Grocer - August 2017 - Cover4
Progressive Grocer - August 2017 - BB1
Progressive Grocer - August 2017 - BB2
Progressive Grocer - August 2017 - BB3
Progressive Grocer - August 2017 - BB4
Progressive Grocer - August 2017 - BB5
Progressive Grocer - August 2017 - BB6
Progressive Grocer - August 2017 - BB7
Progressive Grocer - August 2017 - BB8
Progressive Grocer - August 2017 - BB9
Progressive Grocer - August 2017 - BB10
Progressive Grocer - August 2017 - BB11
Progressive Grocer - August 2017 - BB12
Progressive Grocer - August 2017 - BB13
Progressive Grocer - August 2017 - BB14
Progressive Grocer - August 2017 - BB15
Progressive Grocer - August 2017 - BB16
Progressive Grocer - August 2017 - BB17
Progressive Grocer - August 2017 - BB18
Progressive Grocer - August 2017 - BB19
Progressive Grocer - August 2017 - BB20
Progressive Grocer - August 2017 - BB21
Progressive Grocer - August 2017 - BB22
Progressive Grocer - August 2017 - BB23
Progressive Grocer - August 2017 - BB24
Progressive Grocer - August 2017 - BB25
Progressive Grocer - August 2017 - BB26
Progressive Grocer - August 2017 - BB27
Progressive Grocer - August 2017 - BB28
Progressive Grocer - August 2017 - BB29
Progressive Grocer - August 2017 - BB30
Progressive Grocer - August 2017 - BB31
Progressive Grocer - August 2017 - BB32
Progressive Grocer - August 2017 - BB33
Progressive Grocer - August 2017 - BB34
Progressive Grocer - August 2017 - BB35
Progressive Grocer - August 2017 - BB36
Progressive Grocer - August 2017 - BB37
Progressive Grocer - August 2017 - BB38
Progressive Grocer - August 2017 - BB39
Progressive Grocer - August 2017 - BB40
Progressive Grocer - August 2017 - BB41
Progressive Grocer - August 2017 - BB42
Progressive Grocer - August 2017 - BB43
Progressive Grocer - August 2017 - BB44
Progressive Grocer - August 2017 - BB45
Progressive Grocer - August 2017 - BB46
Progressive Grocer - August 2017 - BB47
Progressive Grocer - August 2017 - BB48
Progressive Grocer - August 2017 - BB49
Progressive Grocer - August 2017 - BB50
Progressive Grocer - August 2017 - BB51
Progressive Grocer - August 2017 - BB52
http://www.nxtbookMEDIA.com