Progressive Grocer - August 2017 - BB29

F O O D + B E E R * M U LT I P L E O CC A S I O N S * A S S O R T M E N T
G R O CE RY Y E A R - E N D PE R FO R M A N CE
Total
U.S.

Total
U.S.
Food

Package

$ Share

$%

Units %

Units Share

Chg YA

Malt/Hard Cider

Size

Malt/Hard Cider

Chg YA

Singles

7.2

1.9%

(0.3%)

27.7

6-PK

25.6

5.4%

2.6%

27.8

12-PK

30.5

3.6%

3.3%

22.1

24-PK

12.1

(2.2%)

(4.1%)

6.0

30-PK

7.9

(2.0%)

(2.8%)

3.8

All Other

16.8

(1.9%)

(4.4%)

12.7

Nielsen Scantrack Data, 52 weeks ending Dec. 31, 2016

DO SHOPPERS RECALL
IN -STORE DISPL AYS?
YES!
RECALL THE T YPE OF PRODUCT ON DISPL AY

62%
RECALL THE BRAND OF PRODUCT ON DISPLAY

53%
RECALL THE LOCATION OF THE DISPL AY

68%
Great Northern Instore, February 2017

*	 Increase basket rings by creating
	 points of interruption aligned with
	 meal solutions
*	 Maximize velocity and turns with the
	 right execution of display support
	 across segments and brands
*	 Focus space on core items
Don'ts
*	 Replace highly effective and wide	 reaching ad boxes with less effective
	 segments and brands
*	 Create out-of-stock issues in the cooler
	 by reducing holding power of high-

GROCERY
DO'S AND DON'TS

	 velocity Economy and Premium
	segments
*	 Restrict the basket-building beer
	 category from being displayed and

Do's
*	 Improve feature strategy to generate
	 traffic, drive points of differentiation
	 and balanced trip missions
*	 Balance space and assortment to align
	 with variety and velocity needs across
	 all segments to satisfy shopper
	 demand, minimize out-of-stocks and
	 generate greater efficiency

	 cross-merchandised with food offerings
*	 Display non-featured beer segments/
	 brands in place of featured brands that
	 act as an in-store reminder and
	 drive conversion
Sources:
1. Nielsen Homescan Panel Data, 52 weeks ending July 2, 2016
2. Display relevance study, September 2016
3. MillerCoors STR Case Data, 52 weeks ending Oct. 22, 2016
4. Nielsen ScanTrack Data 52 weeks ending Dec 31, 2016
5. InfoScout Panel & Survey, 2016
6. Video Mining, September 2016
7. Food Marketing Institute, US Grocery Shopping Trends, 2016

29



Table of Contents for the Digital Edition of Progressive Grocer - August 2017

Contents
Progressive Grocer - August 2017 - Intro
Progressive Grocer - August 2017 - CT1
Progressive Grocer - August 2017 - CT2
Progressive Grocer - August 2017 - Cover1
Progressive Grocer - August 2017 - Cover2
Progressive Grocer - August 2017 - 3
Progressive Grocer - August 2017 - 4
Progressive Grocer - August 2017 - Contents
Progressive Grocer - August 2017 - 6
Progressive Grocer - August 2017 - 7
Progressive Grocer - August 2017 - 8
Progressive Grocer - August 2017 - 9
Progressive Grocer - August 2017 - 10
Progressive Grocer - August 2017 - 11
Progressive Grocer - August 2017 - 12
Progressive Grocer - August 2017 - 13
Progressive Grocer - August 2017 - 14
Progressive Grocer - August 2017 - 15
Progressive Grocer - August 2017 - 16
Progressive Grocer - August 2017 - 17
Progressive Grocer - August 2017 - 18
Progressive Grocer - August 2017 - 19
Progressive Grocer - August 2017 - 20
Progressive Grocer - August 2017 - 21
Progressive Grocer - August 2017 - 22
Progressive Grocer - August 2017 - 23
Progressive Grocer - August 2017 - 24
Progressive Grocer - August 2017 - 25
Progressive Grocer - August 2017 - 26
Progressive Grocer - August 2017 - 27
Progressive Grocer - August 2017 - 28
Progressive Grocer - August 2017 - 29
Progressive Grocer - August 2017 - 30
Progressive Grocer - August 2017 - 31
Progressive Grocer - August 2017 - 32
Progressive Grocer - August 2017 - 33
Progressive Grocer - August 2017 - 34
Progressive Grocer - August 2017 - 35
Progressive Grocer - August 2017 - 36
Progressive Grocer - August 2017 - 37
Progressive Grocer - August 2017 - 38
Progressive Grocer - August 2017 - 39
Progressive Grocer - August 2017 - 40
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Progressive Grocer - August 2017 - 45
Progressive Grocer - August 2017 - 46
Progressive Grocer - August 2017 - 47
Progressive Grocer - August 2017 - 48
Progressive Grocer - August 2017 - 49
Progressive Grocer - August 2017 - 50
Progressive Grocer - August 2017 - 51
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Progressive Grocer - August 2017 - 54
Progressive Grocer - August 2017 - 55
Progressive Grocer - August 2017 - 56
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Progressive Grocer - August 2017 - 62
Progressive Grocer - August 2017 - 63
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Progressive Grocer - August 2017 - 65
Progressive Grocer - August 2017 - 66
Progressive Grocer - August 2017 - DF1
Progressive Grocer - August 2017 - DF2
Progressive Grocer - August 2017 - DF3
Progressive Grocer - August 2017 - DF4
Progressive Grocer - August 2017 - 67
Progressive Grocer - August 2017 - 68
Progressive Grocer - August 2017 - 69
Progressive Grocer - August 2017 - 70
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Progressive Grocer - August 2017 - 100
Progressive Grocer - August 2017 - 101
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Progressive Grocer - August 2017 - 103
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Progressive Grocer - August 2017 - 105
Progressive Grocer - August 2017 - 106
Progressive Grocer - August 2017 - Cover3
Progressive Grocer - August 2017 - Cover4
Progressive Grocer - August 2017 - BB1
Progressive Grocer - August 2017 - BB2
Progressive Grocer - August 2017 - BB3
Progressive Grocer - August 2017 - BB4
Progressive Grocer - August 2017 - BB5
Progressive Grocer - August 2017 - BB6
Progressive Grocer - August 2017 - BB7
Progressive Grocer - August 2017 - BB8
Progressive Grocer - August 2017 - BB9
Progressive Grocer - August 2017 - BB10
Progressive Grocer - August 2017 - BB11
Progressive Grocer - August 2017 - BB12
Progressive Grocer - August 2017 - BB13
Progressive Grocer - August 2017 - BB14
Progressive Grocer - August 2017 - BB15
Progressive Grocer - August 2017 - BB16
Progressive Grocer - August 2017 - BB17
Progressive Grocer - August 2017 - BB18
Progressive Grocer - August 2017 - BB19
Progressive Grocer - August 2017 - BB20
Progressive Grocer - August 2017 - BB21
Progressive Grocer - August 2017 - BB22
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Progressive Grocer - August 2017 - BB24
Progressive Grocer - August 2017 - BB25
Progressive Grocer - August 2017 - BB26
Progressive Grocer - August 2017 - BB27
Progressive Grocer - August 2017 - BB28
Progressive Grocer - August 2017 - BB29
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Progressive Grocer - August 2017 - BB31
Progressive Grocer - August 2017 - BB32
Progressive Grocer - August 2017 - BB33
Progressive Grocer - August 2017 - BB34
Progressive Grocer - August 2017 - BB35
Progressive Grocer - August 2017 - BB36
Progressive Grocer - August 2017 - BB37
Progressive Grocer - August 2017 - BB38
Progressive Grocer - August 2017 - BB39
Progressive Grocer - August 2017 - BB40
Progressive Grocer - August 2017 - BB41
Progressive Grocer - August 2017 - BB42
Progressive Grocer - August 2017 - BB43
Progressive Grocer - August 2017 - BB44
Progressive Grocer - August 2017 - BB45
Progressive Grocer - August 2017 - BB46
Progressive Grocer - August 2017 - BB47
Progressive Grocer - August 2017 - BB48
Progressive Grocer - August 2017 - BB49
Progressive Grocer - August 2017 - BB50
Progressive Grocer - August 2017 - BB51
Progressive Grocer - August 2017 - BB52
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