Progressive Grocer - August 2017 - BB3

A new approach to selling beer.
The beer game is changing. We see it every day. More brands. More
styles. New flavors. More places to shop and dine. New occasions.
Today's consumers have more options than ever before when
choosing a beer.
Retailers who truly understand the trends and business drivers for
beer in their store - and not just the hype - have a huge advantage in this new beer landscape.
That's where this Building with Beer® publication comes into play.
The following strategy guide will give you a look at how beer contributes to the overall success
of your store and the satisfaction of your consumers. Building with Beer® shares best practices
from each of the industry's key classes of trade and provides insights and solutions to help you
navigate and win in today's challenging retail environment.
At MillerCoors we are committed to providing the tools and services to help you - our
customers - grow the size and the value of your total beer category. A growing category benefits
everyone - including your consumers. This strategic guide reflects this commitment.
We hope you enjoy this Building with Beer® publication. To learn more about trends in your
business and the full assortment of tools and resources MillerCoors can provide, we encourage
you to reach out to your MillerCoors sales team.
Thank you,

Kevin Doyle
President, Sales and Distributor Operations
MillerCoors

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Table of Contents for the Digital Edition of Progressive Grocer - August 2017

Contents
Progressive Grocer - August 2017 - Intro
Progressive Grocer - August 2017 - CT1
Progressive Grocer - August 2017 - CT2
Progressive Grocer - August 2017 - Cover1
Progressive Grocer - August 2017 - Cover2
Progressive Grocer - August 2017 - 3
Progressive Grocer - August 2017 - 4
Progressive Grocer - August 2017 - Contents
Progressive Grocer - August 2017 - 6
Progressive Grocer - August 2017 - 7
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Progressive Grocer - August 2017 - DF1
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Progressive Grocer - August 2017 - DF3
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Progressive Grocer - August 2017 - Cover3
Progressive Grocer - August 2017 - Cover4
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