Progressive Grocer - August 2017 - BB31

GROWTH * CONVENIENCE * STRONG CONTENT
and Pure Play retailers achieving a
dominant share as they roll eCommerce,
including beer, out to a majority of
their stores and distribution centers.(5)
WHO'S THE SHOPPER?
Compared with online grocery
shoppers in general, the online beer
shopper is younger (41 vs. 49 years
old), 58% male and higher income
($123k vs. $96k).(3) While Millennials
do index higher for online shopping,
it is clear that all age groups appreciate
the convenience and are increasing
their use of online grocery shopping.
BUILDING WITH BEER®
There are three key retailer strategies
for a successful online grocery and
alcohol program.
1.	 Provide strong website content.
2.	 Deliver a convenient customer
	experience.
3.	 Optimize operational efficiencies
	

and profitability.

in-store AND online purchase intent.
More than 50% of online beer shoppers
do research online before going in

Mobile-first
strategy is

imperative!

store to buy beer. The information
they are looking for includes basics,
such as beer item availability, price per
ounce, container type and key product
characteristics, including alcohol by

CORE

SHOPPERS
WHO

BUY BEER

volume. But they are also looking for

Annual Beer Spend

more inspirational content, such as

(PER HOUSEHOL D)

information on what beer styles and
PROVIDE STRONG WEBSITE CONTENT

brands to buy, food and beer pairings,

Strong online content can influence

and recipes.

TOP FIVE BEER PURCHASE OCCASIONS FOR ONLINE SHOPPERS
BUY AS A GIFT

44%

BUY DURING MAJOR HOLIDAYS

42%

BUY FOR SPECIAL OCCASIONS
BUY FOR PLANNED SOCIAL ENTERTAINMENT
BUY FOR OUTDOOR BBQS & PARTIES

Brand Hook Study, December 2015

39%
34%
33%

$121.40
Households
Shopping
In-store Only

+12%
$135.97
Households

Shopping
Both In-store
and Online
Willard Bishop
2016 eCommerce
SuperStudyâ„¢

31



Table of Contents for the Digital Edition of Progressive Grocer - August 2017

Contents
Progressive Grocer - August 2017 - Intro
Progressive Grocer - August 2017 - CT1
Progressive Grocer - August 2017 - CT2
Progressive Grocer - August 2017 - Cover1
Progressive Grocer - August 2017 - Cover2
Progressive Grocer - August 2017 - 3
Progressive Grocer - August 2017 - 4
Progressive Grocer - August 2017 - Contents
Progressive Grocer - August 2017 - 6
Progressive Grocer - August 2017 - 7
Progressive Grocer - August 2017 - 8
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Progressive Grocer - August 2017 - DF1
Progressive Grocer - August 2017 - DF2
Progressive Grocer - August 2017 - DF3
Progressive Grocer - August 2017 - DF4
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Progressive Grocer - August 2017 - Cover3
Progressive Grocer - August 2017 - Cover4
Progressive Grocer - August 2017 - BB1
Progressive Grocer - August 2017 - BB2
Progressive Grocer - August 2017 - BB3
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Progressive Grocer - August 2017 - BB5
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Progressive Grocer - August 2017 - BB52
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