Progressive Grocer - August 2017 - BB36

CO N V E N I E N C E * I M M E D I AC Y * VA LU E + A SS O R T M E N T

AWARENESS
Physical

Most don't know
drug retailers
sell beer.

HEALTHY
46%

54%

C+R Drug Shopper
Research Study, May 2016

PERCEIVED
VALUE

With price as
driver, many
perceive better
value in
other
channels.

About
25% cite
price as
top reason for not
purchasing beer at
drug store.
C+R Drug Shopper
Research Study, May 2016

of drug chain beer buyers
agree strongly/somewhat
that: "Sharing a beer is an
important part of how I connect with friends and family."

Mental/Emotional

LIFEST YLE

Unsure/
Unaware Chain
Drug Retailers
Sell Beer
Aware Chain
Drug Retailers
Sell Beer

70%

Spiritual

67%

of drug chain beer buyers
agree strongly/somewhat
that: "Beer is an important
part of me-time."

C+R Drug Shopper Research Study, May 2016

The majority of drug shoppers

AWARENESS

consider beer appropriate in the drug

*	Capture leakage by building

store channel. They see a drug store

	 awareness through in- and

as a place for convenient, in-and-out,

	 out-of-store messaging that

immediate-need trips.

	 connects with occasions. Thematic

(3)

	 beer displays are a great way to
BUILDING WITH BEER

®

	 connect. Beer displays drive

The biggest beer opportunities for

	 incremental sales and deliver more

drug retailers are low beer shopper

	 sales per square foot of floor space

conversion and trip leakage to

	 than wine or spirits in drug stores.(6)

competing channels. Of all the beer-

*	Target in-store messaging to shoppers

buying households that shop drug

	 who are not necessarily visiting the

stores, only 10% of them buy beer in a

	 beer aisle (endcaps, special displays,

drug store, leaving the remaining beer

	 circular ads, etc.) while focusing the

purchases to competing channels.

	 messaging on small packs (6- and

(2)

	 12-packs) as these packs make up
ASSORTMENT

The grocery channel captures the greatest

	 more than 50% of drug revenue and

share of non-drug chain beer trips and

	 are more likely to drive trial with

Do drug stores offer
my favorite brands
refrigerated?

is perceived as offering a wide beer

	 female guests.(1)

selection at a good value as part of a

*	Also, try to leverage key equities in	

Drug Beer Buyers

one-stop-shop destination. That said,

	 messaging (e.g., drug is considered

many drug chain beer buyers consider

	 less crowded/busy than grocery,

the drug channel to be better for quick

	 more pleasant to shop than c-stores

convenience trips (less crowded/busy)

	 and more convenient than liquor

and are making brief, focused trips that

	 stores) to take advantage of strengths

the drug channel could fulfill. The top

	 vs. other retail channels.(3)

67% AGREE

Drug Non-Beer
Buyers, Aware Drug
Sells Beer
22% AGREE

About 20% of
drug non-beer
buyers cite limited
selection as big
barrier to purchase.
C+R Drug Shopper
Research Study, May 2016

36

(3)

barriers preventing these shoppers from
purchasing beer at drug stores center

PERCEIVED VALUE

on awareness and perceptions of value

* Let shoppers know how much they

and assortment.

	 will save by ensuring clear execution

(3)



Table of Contents for the Digital Edition of Progressive Grocer - August 2017

Contents
Progressive Grocer - August 2017 - Intro
Progressive Grocer - August 2017 - CT1
Progressive Grocer - August 2017 - CT2
Progressive Grocer - August 2017 - Cover1
Progressive Grocer - August 2017 - Cover2
Progressive Grocer - August 2017 - 3
Progressive Grocer - August 2017 - 4
Progressive Grocer - August 2017 - Contents
Progressive Grocer - August 2017 - 6
Progressive Grocer - August 2017 - 7
Progressive Grocer - August 2017 - 8
Progressive Grocer - August 2017 - 9
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Progressive Grocer - August 2017 - 11
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Progressive Grocer - August 2017 - DF1
Progressive Grocer - August 2017 - DF2
Progressive Grocer - August 2017 - DF3
Progressive Grocer - August 2017 - DF4
Progressive Grocer - August 2017 - 67
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Progressive Grocer - August 2017 - Cover3
Progressive Grocer - August 2017 - Cover4
Progressive Grocer - August 2017 - BB1
Progressive Grocer - August 2017 - BB2
Progressive Grocer - August 2017 - BB3
Progressive Grocer - August 2017 - BB4
Progressive Grocer - August 2017 - BB5
Progressive Grocer - August 2017 - BB6
Progressive Grocer - August 2017 - BB7
Progressive Grocer - August 2017 - BB8
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Progressive Grocer - August 2017 - BB10
Progressive Grocer - August 2017 - BB11
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Progressive Grocer - August 2017 - BB35
Progressive Grocer - August 2017 - BB36
Progressive Grocer - August 2017 - BB37
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Progressive Grocer - August 2017 - BB39
Progressive Grocer - August 2017 - BB40
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Progressive Grocer - August 2017 - BB48
Progressive Grocer - August 2017 - BB49
Progressive Grocer - August 2017 - BB50
Progressive Grocer - August 2017 - BB51
Progressive Grocer - August 2017 - BB52
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