Progressive Grocer - August 2017 - BB38

AWARENESS * CONNEC T & REL A X * IN -S TORE E XECUTION

DOLLAR STORES

Household

Penetration

Dollar stores are the fastest-growing
channel, driven by consumer needs

$34.72 when
beer in basket

for value and convenience. Since 2001
dollar channel household penetration

66%

has increased from 59% to 66%, and the

GROW TH

59%
2001

BEER
RANKS
3RD
in dollars
per point of
distribution.

PROJECTION:

10,000+

tripled in the same timeframe, totaling
more than 27,000 outlets. (6)

were up 37%, while the number of dollar

10,000 dollar stores could be selling

stores selling beer has dramatically

beer within the next three years.(3)

increased since 2012, approaching
8,000 stores.(1) Beer sales per store are

Beer is the third-most productive

increasing, too, up 25% in 2016 vs. a year

consumable category tracked by

ago.(1) As volume and sales continue to

Nielsen in terms of velocity ($/point of

grow, projections indicate that more than

distribution), surpassed only by milk
and bread.(1) Premium American Light

DOLL AR STORES SELLING BEER
Number of Stores
Selling Beer

beer

within

3 years

$28,208

on both revenue and productivity ($/
item). Beer also helps increase basket
$34.72 when beer is in the basket.(4)

$22,632
$20,448

	
WHO'S THE SHOPPER?

$15,279

Dollar is the preferred convenience

$10,315

3,852

Lagers and Economy lead the way based

rings from $15.84 without beer to

Beer Dollars
per Store

outlets
selling

Nielsen Homescan latest 52
weeks ending Aug. 27, 2016

Total 2016 beer sales in dollar outlets

Dollar

5,023

6,260

7,203

7,927

channel for female shoppers, who
represent 72% of total store trips. Dollar
store shoppers also tend to skew lower
income with 45% of shoppers earning

4YAG

3YAG

Nielsen through Oct. 15, 2016

38

$15.84 when
beer NOT in
basket

number of dollar stores has more than

2016

2YAG

YAG

L52

less than $30,000 per year.(2)



Table of Contents for the Digital Edition of Progressive Grocer - August 2017

Contents
Progressive Grocer - August 2017 - Intro
Progressive Grocer - August 2017 - CT1
Progressive Grocer - August 2017 - CT2
Progressive Grocer - August 2017 - Cover1
Progressive Grocer - August 2017 - Cover2
Progressive Grocer - August 2017 - 3
Progressive Grocer - August 2017 - 4
Progressive Grocer - August 2017 - Contents
Progressive Grocer - August 2017 - 6
Progressive Grocer - August 2017 - 7
Progressive Grocer - August 2017 - 8
Progressive Grocer - August 2017 - 9
Progressive Grocer - August 2017 - 10
Progressive Grocer - August 2017 - 11
Progressive Grocer - August 2017 - 12
Progressive Grocer - August 2017 - 13
Progressive Grocer - August 2017 - 14
Progressive Grocer - August 2017 - 15
Progressive Grocer - August 2017 - 16
Progressive Grocer - August 2017 - 17
Progressive Grocer - August 2017 - 18
Progressive Grocer - August 2017 - 19
Progressive Grocer - August 2017 - 20
Progressive Grocer - August 2017 - 21
Progressive Grocer - August 2017 - 22
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Progressive Grocer - August 2017 - 24
Progressive Grocer - August 2017 - 25
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Progressive Grocer - August 2017 - 28
Progressive Grocer - August 2017 - 29
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Progressive Grocer - August 2017 - 33
Progressive Grocer - August 2017 - 34
Progressive Grocer - August 2017 - 35
Progressive Grocer - August 2017 - 36
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Progressive Grocer - August 2017 - 49
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Progressive Grocer - August 2017 - 65
Progressive Grocer - August 2017 - 66
Progressive Grocer - August 2017 - DF1
Progressive Grocer - August 2017 - DF2
Progressive Grocer - August 2017 - DF3
Progressive Grocer - August 2017 - DF4
Progressive Grocer - August 2017 - 67
Progressive Grocer - August 2017 - 68
Progressive Grocer - August 2017 - 69
Progressive Grocer - August 2017 - 70
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Progressive Grocer - August 2017 - 101
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Progressive Grocer - August 2017 - 105
Progressive Grocer - August 2017 - 106
Progressive Grocer - August 2017 - Cover3
Progressive Grocer - August 2017 - Cover4
Progressive Grocer - August 2017 - BB1
Progressive Grocer - August 2017 - BB2
Progressive Grocer - August 2017 - BB3
Progressive Grocer - August 2017 - BB4
Progressive Grocer - August 2017 - BB5
Progressive Grocer - August 2017 - BB6
Progressive Grocer - August 2017 - BB7
Progressive Grocer - August 2017 - BB8
Progressive Grocer - August 2017 - BB9
Progressive Grocer - August 2017 - BB10
Progressive Grocer - August 2017 - BB11
Progressive Grocer - August 2017 - BB12
Progressive Grocer - August 2017 - BB13
Progressive Grocer - August 2017 - BB14
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Progressive Grocer - August 2017 - BB16
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Progressive Grocer - August 2017 - BB35
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Progressive Grocer - August 2017 - BB37
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Progressive Grocer - August 2017 - BB39
Progressive Grocer - August 2017 - BB40
Progressive Grocer - August 2017 - BB41
Progressive Grocer - August 2017 - BB42
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Progressive Grocer - August 2017 - BB50
Progressive Grocer - August 2017 - BB51
Progressive Grocer - August 2017 - BB52
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