Progressive Grocer - August 2017 - BB41

MILLENNIALS

* REBUILD TR AFFIC

* FOOD + BEER + EXPERIENCE

Combined, these three classes of

own or with friends) rather than

trade represent more than 75% of

going out. The occasion is not

total on-premise sales revenue.

changing - it's shifting away from
the on-premise. This trend is

But it's no secret that the

made easier by digital technology,

on-premise is seeing ongoing

which enables people to "source"

challenges with decreased traffic

entertainment from the comfort

and increased competition.

of their homes. People can get

Consumers increasingly expect

virtually anything via an app

on-premise operators to make

(music, food and beer delivery,

leaving the house worthwhile.

etc.) and they can use their

21- to 27year-olds

SEEK new

and unique

experiences
and

alternatives
to

traditional
venues.

devices to connect with others
This is particularly true for the

all over the world. Why leave?

21- to 27-year-old set, which is
constantly seeking out new and

The second challenge is a more

unique experiences and is finding

recent phenomenon: the rise of

alternatives to traditional

the beer tasting room. There are

on-premise venues. As as result

more than 5,400 tasting rooms

of this adventure-seeking trend,

doing business in the United

Millennial consumers are driving

States.

rapid changes in the on-premise
landscape.

The impact they are having,

5,400+

beer tasting
rooms in

the U.S.,
a big

on-premise
competitor

Foursquare, August 2016

particularly on neighborhood bars,
Solutions exist, but let's first dig

is significant. That's because they

into two big challenges confronting

are stealing the most valuable visits

the on-premise.

- weekends and late nights. These
new, intriguing beer tasting rooms

The first challenge is a longstanding

provide unique experiences that

one - declining traffic. It's the

21- to 27-year-old consumers seek.

primary reason for the decline in
beer unit sales in recent years.

Consumers are able to engage

Restaurants and bars account for

the brewers, connect and have

approximately 95% of the estimated

quality conversations with their

300,000+ on-premise outlets in the

friends. Further, they get to enjoy

United States.(1) The traffic trend in

the product where it is brewed.

the key casual dining and bar classes

There is often entertainment and

of trade remains negative, and there's

increasingly there is a kitchen (or

no sign of an imminent turnaround.

food truck) that provides food.
There's a sense of being part of a

This trend is driven in part by people

local community and it's authentic

choosing to stay at home (on their

- a feature important to Millennials.

IN BEER
TASTING
ROOMS,
THE FOCUS
IS ON
BEER!

Cash-

strapped

Millennials

are moving
off-premise
for

budgetary
reasons.

41



Table of Contents for the Digital Edition of Progressive Grocer - August 2017

Contents
Progressive Grocer - August 2017 - Intro
Progressive Grocer - August 2017 - CT1
Progressive Grocer - August 2017 - CT2
Progressive Grocer - August 2017 - Cover1
Progressive Grocer - August 2017 - Cover2
Progressive Grocer - August 2017 - 3
Progressive Grocer - August 2017 - 4
Progressive Grocer - August 2017 - Contents
Progressive Grocer - August 2017 - 6
Progressive Grocer - August 2017 - 7
Progressive Grocer - August 2017 - 8
Progressive Grocer - August 2017 - 9
Progressive Grocer - August 2017 - 10
Progressive Grocer - August 2017 - 11
Progressive Grocer - August 2017 - 12
Progressive Grocer - August 2017 - 13
Progressive Grocer - August 2017 - 14
Progressive Grocer - August 2017 - 15
Progressive Grocer - August 2017 - 16
Progressive Grocer - August 2017 - 17
Progressive Grocer - August 2017 - 18
Progressive Grocer - August 2017 - 19
Progressive Grocer - August 2017 - 20
Progressive Grocer - August 2017 - 21
Progressive Grocer - August 2017 - 22
Progressive Grocer - August 2017 - 23
Progressive Grocer - August 2017 - 24
Progressive Grocer - August 2017 - 25
Progressive Grocer - August 2017 - 26
Progressive Grocer - August 2017 - 27
Progressive Grocer - August 2017 - 28
Progressive Grocer - August 2017 - 29
Progressive Grocer - August 2017 - 30
Progressive Grocer - August 2017 - 31
Progressive Grocer - August 2017 - 32
Progressive Grocer - August 2017 - 33
Progressive Grocer - August 2017 - 34
Progressive Grocer - August 2017 - 35
Progressive Grocer - August 2017 - 36
Progressive Grocer - August 2017 - 37
Progressive Grocer - August 2017 - 38
Progressive Grocer - August 2017 - 39
Progressive Grocer - August 2017 - 40
Progressive Grocer - August 2017 - 41
Progressive Grocer - August 2017 - 42
Progressive Grocer - August 2017 - 43
Progressive Grocer - August 2017 - 44
Progressive Grocer - August 2017 - 45
Progressive Grocer - August 2017 - 46
Progressive Grocer - August 2017 - 47
Progressive Grocer - August 2017 - 48
Progressive Grocer - August 2017 - 49
Progressive Grocer - August 2017 - 50
Progressive Grocer - August 2017 - 51
Progressive Grocer - August 2017 - 52
Progressive Grocer - August 2017 - 53
Progressive Grocer - August 2017 - 54
Progressive Grocer - August 2017 - 55
Progressive Grocer - August 2017 - 56
Progressive Grocer - August 2017 - 57
Progressive Grocer - August 2017 - 58
Progressive Grocer - August 2017 - 59
Progressive Grocer - August 2017 - 60
Progressive Grocer - August 2017 - 61
Progressive Grocer - August 2017 - 62
Progressive Grocer - August 2017 - 63
Progressive Grocer - August 2017 - 64
Progressive Grocer - August 2017 - 65
Progressive Grocer - August 2017 - 66
Progressive Grocer - August 2017 - DF1
Progressive Grocer - August 2017 - DF2
Progressive Grocer - August 2017 - DF3
Progressive Grocer - August 2017 - DF4
Progressive Grocer - August 2017 - 67
Progressive Grocer - August 2017 - 68
Progressive Grocer - August 2017 - 69
Progressive Grocer - August 2017 - 70
Progressive Grocer - August 2017 - 71
Progressive Grocer - August 2017 - 72
Progressive Grocer - August 2017 - 73
Progressive Grocer - August 2017 - 74
Progressive Grocer - August 2017 - 75
Progressive Grocer - August 2017 - 76
Progressive Grocer - August 2017 - 77
Progressive Grocer - August 2017 - 78
Progressive Grocer - August 2017 - 79
Progressive Grocer - August 2017 - 80
Progressive Grocer - August 2017 - 81
Progressive Grocer - August 2017 - 82
Progressive Grocer - August 2017 - 83
Progressive Grocer - August 2017 - 84
Progressive Grocer - August 2017 - 85
Progressive Grocer - August 2017 - 86
Progressive Grocer - August 2017 - 87
Progressive Grocer - August 2017 - 88
Progressive Grocer - August 2017 - 89
Progressive Grocer - August 2017 - 90
Progressive Grocer - August 2017 - 91
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Progressive Grocer - August 2017 - 93
Progressive Grocer - August 2017 - 94
Progressive Grocer - August 2017 - 95
Progressive Grocer - August 2017 - 96
Progressive Grocer - August 2017 - 97
Progressive Grocer - August 2017 - 98
Progressive Grocer - August 2017 - 99
Progressive Grocer - August 2017 - 100
Progressive Grocer - August 2017 - 101
Progressive Grocer - August 2017 - 102
Progressive Grocer - August 2017 - 103
Progressive Grocer - August 2017 - 104
Progressive Grocer - August 2017 - 105
Progressive Grocer - August 2017 - 106
Progressive Grocer - August 2017 - Cover3
Progressive Grocer - August 2017 - Cover4
Progressive Grocer - August 2017 - BB1
Progressive Grocer - August 2017 - BB2
Progressive Grocer - August 2017 - BB3
Progressive Grocer - August 2017 - BB4
Progressive Grocer - August 2017 - BB5
Progressive Grocer - August 2017 - BB6
Progressive Grocer - August 2017 - BB7
Progressive Grocer - August 2017 - BB8
Progressive Grocer - August 2017 - BB9
Progressive Grocer - August 2017 - BB10
Progressive Grocer - August 2017 - BB11
Progressive Grocer - August 2017 - BB12
Progressive Grocer - August 2017 - BB13
Progressive Grocer - August 2017 - BB14
Progressive Grocer - August 2017 - BB15
Progressive Grocer - August 2017 - BB16
Progressive Grocer - August 2017 - BB17
Progressive Grocer - August 2017 - BB18
Progressive Grocer - August 2017 - BB19
Progressive Grocer - August 2017 - BB20
Progressive Grocer - August 2017 - BB21
Progressive Grocer - August 2017 - BB22
Progressive Grocer - August 2017 - BB23
Progressive Grocer - August 2017 - BB24
Progressive Grocer - August 2017 - BB25
Progressive Grocer - August 2017 - BB26
Progressive Grocer - August 2017 - BB27
Progressive Grocer - August 2017 - BB28
Progressive Grocer - August 2017 - BB29
Progressive Grocer - August 2017 - BB30
Progressive Grocer - August 2017 - BB31
Progressive Grocer - August 2017 - BB32
Progressive Grocer - August 2017 - BB33
Progressive Grocer - August 2017 - BB34
Progressive Grocer - August 2017 - BB35
Progressive Grocer - August 2017 - BB36
Progressive Grocer - August 2017 - BB37
Progressive Grocer - August 2017 - BB38
Progressive Grocer - August 2017 - BB39
Progressive Grocer - August 2017 - BB40
Progressive Grocer - August 2017 - BB41
Progressive Grocer - August 2017 - BB42
Progressive Grocer - August 2017 - BB43
Progressive Grocer - August 2017 - BB44
Progressive Grocer - August 2017 - BB45
Progressive Grocer - August 2017 - BB46
Progressive Grocer - August 2017 - BB47
Progressive Grocer - August 2017 - BB48
Progressive Grocer - August 2017 - BB49
Progressive Grocer - August 2017 - BB50
Progressive Grocer - August 2017 - BB51
Progressive Grocer - August 2017 - BB52
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