Progressive Grocer - August 2017 - BB46

CONNEC T

* OPTIMIZE ASSORTMENT

* RECAPTURE EVENING

NEIGHBORHOOD BARS

Millennial
traffic has
declined
by

5%

(7)

WHO'S THE CONSUMER?
There are two primary motivations
for two different consumer groups:

total Food and Beverage sales

*	 "I want to connect with my

in bars. Tec hnomic,

	 Gen X, primarily male
*	 "I want to get out and be social,"
	 consumer, Millennial, 50% male,

3%

(7)

Ju ne 2016

	friends," for the older consumer,

	 for the legal drinking aged

Gen X
traffic
has
increased by

Alcohol contributes 88.3% to

	 50% female
The motivation to go out for

*	Gen X - Going to the bar to relax and
	 connect with friends over a beer
*	Millennial - Beer is convenient and
	 great to share with friends in a social
	setting

Millennials hasn't changed, but bars

WHAT ARE THE OCCASIONS?

are losing their appeal. Millennials

CONNECT OCCASION

are choosing to "get out and be

	 This occasion is all about spending

social" elsewhere. Beer tasting

	 quality time and catching up with a

rooms are attracting the Millennials.

	 small group of close friends. It's
	 about reconnecting and enjoying

The second trend causing the

UP:
Digital
Connections

DOWN:
Face-to
-face
Socializing
46

	conversations.

Millennial traffic declines in this
class of trade is digital technology.

SOCIAL OCCASION

So much happens over texting or

	 Getting out, being social and living

social media today. And while we all

	 it up is the focus of this occasion. It's

need some face time to truly connect

	 about meeting new people and

or to catch up with friends, face-to-

	 mingling while enjoying a drink.

face experiences are happening less
and less frequently. Bars are visited

BUILDING WITH BEER ®

by most beer consumers and whether

To develop beer solutions for the

it's a Gen X or a Millennial consumer,

neighborhood bar, the following

beer has a role to play in the

should be considered to attract new

neighborhood bar:

customers for the primary occasions:



Table of Contents for the Digital Edition of Progressive Grocer - August 2017

Contents
Progressive Grocer - August 2017 - Intro
Progressive Grocer - August 2017 - CT1
Progressive Grocer - August 2017 - CT2
Progressive Grocer - August 2017 - Cover1
Progressive Grocer - August 2017 - Cover2
Progressive Grocer - August 2017 - 3
Progressive Grocer - August 2017 - 4
Progressive Grocer - August 2017 - Contents
Progressive Grocer - August 2017 - 6
Progressive Grocer - August 2017 - 7
Progressive Grocer - August 2017 - 8
Progressive Grocer - August 2017 - 9
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Progressive Grocer - August 2017 - 11
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Progressive Grocer - August 2017 - DF1
Progressive Grocer - August 2017 - DF2
Progressive Grocer - August 2017 - DF3
Progressive Grocer - August 2017 - DF4
Progressive Grocer - August 2017 - 67
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Progressive Grocer - August 2017 - Cover3
Progressive Grocer - August 2017 - Cover4
Progressive Grocer - August 2017 - BB1
Progressive Grocer - August 2017 - BB2
Progressive Grocer - August 2017 - BB3
Progressive Grocer - August 2017 - BB4
Progressive Grocer - August 2017 - BB5
Progressive Grocer - August 2017 - BB6
Progressive Grocer - August 2017 - BB7
Progressive Grocer - August 2017 - BB8
Progressive Grocer - August 2017 - BB9
Progressive Grocer - August 2017 - BB10
Progressive Grocer - August 2017 - BB11
Progressive Grocer - August 2017 - BB12
Progressive Grocer - August 2017 - BB13
Progressive Grocer - August 2017 - BB14
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Progressive Grocer - August 2017 - BB35
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Progressive Grocer - August 2017 - BB37
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Progressive Grocer - August 2017 - BB39
Progressive Grocer - August 2017 - BB40
Progressive Grocer - August 2017 - BB41
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Progressive Grocer - August 2017 - BB45
Progressive Grocer - August 2017 - BB46
Progressive Grocer - August 2017 - BB47
Progressive Grocer - August 2017 - BB48
Progressive Grocer - August 2017 - BB49
Progressive Grocer - August 2017 - BB50
Progressive Grocer - August 2017 - BB51
Progressive Grocer - August 2017 - BB52
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