Progressive Grocer - August 2017 - BB47

CONNEC T

* OPTIMIZE ASSORTMENT

* RECAPTURE EVENING

LOSSES FOCUSED IN EVENING OCCASIONS
Lunch

Happy Hour

0%

+1%

Dinner

-2%

Late Night

-17%	

Draught
is
preferred(8)

T O TA L O N - P R E M I S E T R A F F I C V S . Y E A R AG O
Guestmetrics, July 2016

To maximize
revenue
*	CONNECT

NEIGHBORHOOD BAR
DO'S AND DON'TS

		 1.	He prefers draught but he is
			 open to bottles. Both Premium
			 American Light Lagers and
			 national and regional Crafts play
			 a strong role. Assortment

Do's

			 optimization is key.

*	 Become a destination bar providing

	 	 2. He makes a beeline for his first

	 interactive social games, for example

			 beer and it's non-risk, it's his go-to.

*	 Focus on the core, Premium American

		 3. For his second beer he is open

	 Light Lagers

			 to trying something new, whatever

*	 Focus on draught

			 he sees on a chalkboard, on the

*	 Implement optimal price gaps between

			 tap handles or recommendations.

	 Light Lagers, national Crafts/Imports

		 4. Consumers expect to pay more

	 and local Craft

			 for Craft beers. Price gap

*	 Educate wait staff so they can make

			 management is the priority to

	 informed suggestions

			 maximize revenue.

*	 Train bar staff in the art of the perfect

price
gap
management!

Connect
and Social
occasions

	pour
* SOCIAL
		 1. Something light, no matter the

Don'ts

			 style. Most are looking for a brand

*	 Feature just alcohol

			 that is sessionable, one they can

*	 Prioritize local Crafts over national/

			 drink throughout the night.		

	 regional in the tail

		 2. Draught beer is preferred, but

*	 Ignore package when package is easier

			 bottles are easier.

*	 Leave money on the table with reduced

		 3. Rounds are bought as a show

	 price gaps

			 of initiative and camaraderie.

*	 Underestimate the power of suggestion
*	 Over-pour and serve a beer with too

In summary, bars need to ensure an

	 little head

optimal assortment and pricing, and
tailor their offer to ensure more
frequent and longer visits.
47



Table of Contents for the Digital Edition of Progressive Grocer - August 2017

Contents
Progressive Grocer - August 2017 - Intro
Progressive Grocer - August 2017 - CT1
Progressive Grocer - August 2017 - CT2
Progressive Grocer - August 2017 - Cover1
Progressive Grocer - August 2017 - Cover2
Progressive Grocer - August 2017 - 3
Progressive Grocer - August 2017 - 4
Progressive Grocer - August 2017 - Contents
Progressive Grocer - August 2017 - 6
Progressive Grocer - August 2017 - 7
Progressive Grocer - August 2017 - 8
Progressive Grocer - August 2017 - 9
Progressive Grocer - August 2017 - 10
Progressive Grocer - August 2017 - 11
Progressive Grocer - August 2017 - 12
Progressive Grocer - August 2017 - 13
Progressive Grocer - August 2017 - 14
Progressive Grocer - August 2017 - 15
Progressive Grocer - August 2017 - 16
Progressive Grocer - August 2017 - 17
Progressive Grocer - August 2017 - 18
Progressive Grocer - August 2017 - 19
Progressive Grocer - August 2017 - 20
Progressive Grocer - August 2017 - 21
Progressive Grocer - August 2017 - 22
Progressive Grocer - August 2017 - 23
Progressive Grocer - August 2017 - 24
Progressive Grocer - August 2017 - 25
Progressive Grocer - August 2017 - 26
Progressive Grocer - August 2017 - 27
Progressive Grocer - August 2017 - 28
Progressive Grocer - August 2017 - 29
Progressive Grocer - August 2017 - 30
Progressive Grocer - August 2017 - 31
Progressive Grocer - August 2017 - 32
Progressive Grocer - August 2017 - 33
Progressive Grocer - August 2017 - 34
Progressive Grocer - August 2017 - 35
Progressive Grocer - August 2017 - 36
Progressive Grocer - August 2017 - 37
Progressive Grocer - August 2017 - 38
Progressive Grocer - August 2017 - 39
Progressive Grocer - August 2017 - 40
Progressive Grocer - August 2017 - 41
Progressive Grocer - August 2017 - 42
Progressive Grocer - August 2017 - 43
Progressive Grocer - August 2017 - 44
Progressive Grocer - August 2017 - 45
Progressive Grocer - August 2017 - 46
Progressive Grocer - August 2017 - 47
Progressive Grocer - August 2017 - 48
Progressive Grocer - August 2017 - 49
Progressive Grocer - August 2017 - 50
Progressive Grocer - August 2017 - 51
Progressive Grocer - August 2017 - 52
Progressive Grocer - August 2017 - 53
Progressive Grocer - August 2017 - 54
Progressive Grocer - August 2017 - 55
Progressive Grocer - August 2017 - 56
Progressive Grocer - August 2017 - 57
Progressive Grocer - August 2017 - 58
Progressive Grocer - August 2017 - 59
Progressive Grocer - August 2017 - 60
Progressive Grocer - August 2017 - 61
Progressive Grocer - August 2017 - 62
Progressive Grocer - August 2017 - 63
Progressive Grocer - August 2017 - 64
Progressive Grocer - August 2017 - 65
Progressive Grocer - August 2017 - 66
Progressive Grocer - August 2017 - DF1
Progressive Grocer - August 2017 - DF2
Progressive Grocer - August 2017 - DF3
Progressive Grocer - August 2017 - DF4
Progressive Grocer - August 2017 - 67
Progressive Grocer - August 2017 - 68
Progressive Grocer - August 2017 - 69
Progressive Grocer - August 2017 - 70
Progressive Grocer - August 2017 - 71
Progressive Grocer - August 2017 - 72
Progressive Grocer - August 2017 - 73
Progressive Grocer - August 2017 - 74
Progressive Grocer - August 2017 - 75
Progressive Grocer - August 2017 - 76
Progressive Grocer - August 2017 - 77
Progressive Grocer - August 2017 - 78
Progressive Grocer - August 2017 - 79
Progressive Grocer - August 2017 - 80
Progressive Grocer - August 2017 - 81
Progressive Grocer - August 2017 - 82
Progressive Grocer - August 2017 - 83
Progressive Grocer - August 2017 - 84
Progressive Grocer - August 2017 - 85
Progressive Grocer - August 2017 - 86
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Progressive Grocer - August 2017 - 88
Progressive Grocer - August 2017 - 89
Progressive Grocer - August 2017 - 90
Progressive Grocer - August 2017 - 91
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Progressive Grocer - August 2017 - 94
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Progressive Grocer - August 2017 - 96
Progressive Grocer - August 2017 - 97
Progressive Grocer - August 2017 - 98
Progressive Grocer - August 2017 - 99
Progressive Grocer - August 2017 - 100
Progressive Grocer - August 2017 - 101
Progressive Grocer - August 2017 - 102
Progressive Grocer - August 2017 - 103
Progressive Grocer - August 2017 - 104
Progressive Grocer - August 2017 - 105
Progressive Grocer - August 2017 - 106
Progressive Grocer - August 2017 - Cover3
Progressive Grocer - August 2017 - Cover4
Progressive Grocer - August 2017 - BB1
Progressive Grocer - August 2017 - BB2
Progressive Grocer - August 2017 - BB3
Progressive Grocer - August 2017 - BB4
Progressive Grocer - August 2017 - BB5
Progressive Grocer - August 2017 - BB6
Progressive Grocer - August 2017 - BB7
Progressive Grocer - August 2017 - BB8
Progressive Grocer - August 2017 - BB9
Progressive Grocer - August 2017 - BB10
Progressive Grocer - August 2017 - BB11
Progressive Grocer - August 2017 - BB12
Progressive Grocer - August 2017 - BB13
Progressive Grocer - August 2017 - BB14
Progressive Grocer - August 2017 - BB15
Progressive Grocer - August 2017 - BB16
Progressive Grocer - August 2017 - BB17
Progressive Grocer - August 2017 - BB18
Progressive Grocer - August 2017 - BB19
Progressive Grocer - August 2017 - BB20
Progressive Grocer - August 2017 - BB21
Progressive Grocer - August 2017 - BB22
Progressive Grocer - August 2017 - BB23
Progressive Grocer - August 2017 - BB24
Progressive Grocer - August 2017 - BB25
Progressive Grocer - August 2017 - BB26
Progressive Grocer - August 2017 - BB27
Progressive Grocer - August 2017 - BB28
Progressive Grocer - August 2017 - BB29
Progressive Grocer - August 2017 - BB30
Progressive Grocer - August 2017 - BB31
Progressive Grocer - August 2017 - BB32
Progressive Grocer - August 2017 - BB33
Progressive Grocer - August 2017 - BB34
Progressive Grocer - August 2017 - BB35
Progressive Grocer - August 2017 - BB36
Progressive Grocer - August 2017 - BB37
Progressive Grocer - August 2017 - BB38
Progressive Grocer - August 2017 - BB39
Progressive Grocer - August 2017 - BB40
Progressive Grocer - August 2017 - BB41
Progressive Grocer - August 2017 - BB42
Progressive Grocer - August 2017 - BB43
Progressive Grocer - August 2017 - BB44
Progressive Grocer - August 2017 - BB45
Progressive Grocer - August 2017 - BB46
Progressive Grocer - August 2017 - BB47
Progressive Grocer - August 2017 - BB48
Progressive Grocer - August 2017 - BB49
Progressive Grocer - August 2017 - BB50
Progressive Grocer - August 2017 - BB51
Progressive Grocer - August 2017 - BB52
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