Progressive Grocer - August 2017 - BB50

SOCIALIZE * ASSORTMENT * FOOD + BEER

CASUAL DINING

ALMOST

$19

BILLION
IN

C A S UA L
DINING

S A L E S (8)

WHO'S THE CONSUMER?
The casual dining restaurant is like a
mini retreat where the consumer takes
a break and enjoys good food and beer.
Males and females go to a casual dining
restaurant for a quick food break or to
catch up with a group. The motivation
typically is one of two things:
not lost its relevance, and yet traffic
* Food break: "I want to get food when

Alcohol
contributes

21.1%

to total
Food and
Beverage
sales. (8)

2016
CASUAL
DINING
ALCOHOL
BEVERAGE
SALES:
Beer - 48%
Wine - 20%
Spirits - 32%
Tec hnomic,
Ju ne 2016

50

losses are not far behind those of bars.

I am hungry."
* Grub gathering: "I want to catch up
with people over a shared meal."

For one, the age-old reasons that prevent
consumers from going out exist: "The
service is poor," "I don't feel like I am

THE OCCASIONS

getting value for money," and "Nothing

Casual dining can fulfill each of the

changes, it's the same old, same old."

mega occasions. It's about taking

Second, occasions are no longer

time to enjoy some food along with

happening only in casual dining

beers, without worrying about cooking

restaurants:

or cleaning up. These are either

* Digital technology: There has been an

impromptu occasions taken alone or

explosion of apps that offer to deliver

with one other person, or planned

food from a restaurant to your door.

ahead to celebrate with friends

* "To Go" orders: Consumers would

and family.

rather collect the food and enjoy it in
their own home. This is a lost 	

Beer is perfect in this environment - it's

opportunity for restaurants to up-sell

a relaxing complement to a delicious

to diners or to offer them a beverage.

meal. It is proof that he/she is taking

* Channel blurring:

a breather for him/herself, and it

	

complements the flavor of dishes and

		 lowered prices, making it more

completes the meal. The occasion has

		 affordable to eat at home, while

ยบ	 Many grocery chains have



Table of Contents for the Digital Edition of Progressive Grocer - August 2017

Contents
Progressive Grocer - August 2017 - Intro
Progressive Grocer - August 2017 - CT1
Progressive Grocer - August 2017 - CT2
Progressive Grocer - August 2017 - Cover1
Progressive Grocer - August 2017 - Cover2
Progressive Grocer - August 2017 - 3
Progressive Grocer - August 2017 - 4
Progressive Grocer - August 2017 - Contents
Progressive Grocer - August 2017 - 6
Progressive Grocer - August 2017 - 7
Progressive Grocer - August 2017 - 8
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Progressive Grocer - August 2017 - DF1
Progressive Grocer - August 2017 - DF2
Progressive Grocer - August 2017 - DF3
Progressive Grocer - August 2017 - DF4
Progressive Grocer - August 2017 - 67
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Progressive Grocer - August 2017 - Cover3
Progressive Grocer - August 2017 - Cover4
Progressive Grocer - August 2017 - BB1
Progressive Grocer - August 2017 - BB2
Progressive Grocer - August 2017 - BB3
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Progressive Grocer - August 2017 - BB5
Progressive Grocer - August 2017 - BB6
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