Progressive Grocer - August 2017 - BB52

At MillerCoors, we are committed to growing the size and value of the
beer category. Our approach is simple: understand retailers' businesses
and objectives, and then work on opportunities to achieve those goals.
Our network is ready to share with you the Building with Beer® suite
of channel solutions designed to deliver total category results.

Building with Beer® On-Premise

Building with Beer® Grocery

* Demonstrate category leadership by leveraging
the power of Premium American Light and
appreciate the differentiation of national,
regional and local Crafts
* Drive operational excellence and efficiency with
the optimal mix of brand, pack and price
* Elevate the beer category and ensure a quality
drinking experience for consumers

* Improve feature, space and assortment mix to
drive revenue and trips
* Increase basket ring by pairing meal solutions
with beer
* Optimize display velocity and turns to deliver
profitable revenue

Building with Beer® Liquor Store
Building with Beer® C-Store
* Optimize cold space across all items to grow
overall cooler revenue and profit
* Merchandise singles by shopper segments to
improve revenue and profit
* Simplify singles pricing to drive incremental
purchases, revenue and profit

* Recruit routine beer shopper visits by elevating
the in-store experience
* Grow profitable revenue through a disciplined
variety in the cooler
* Maximize total alcohol occasions with basketbuilding solutions
* Simplify the shopping experience to help
consumers quickly locate their favorite brands
and discover new choices

PLEASE CONTACT YOUR MILLERCOORS
SALES TEAM FOR MORE INFORMATION.

1- 8 0 0 - 6 4 5 - 5376

MILLERCOORS.COM

M I L L E R C O O R S , A M O L S O N C O O R S C O M PA N Y, C H I C AG O , I L
© 2 017 M I LLE R CO O R S LLC , CH I C AG O, I L


http://www.LLERCOORS.COM

Table of Contents for the Digital Edition of Progressive Grocer - August 2017

Contents
Progressive Grocer - August 2017 - Intro
Progressive Grocer - August 2017 - CT1
Progressive Grocer - August 2017 - CT2
Progressive Grocer - August 2017 - Cover1
Progressive Grocer - August 2017 - Cover2
Progressive Grocer - August 2017 - 3
Progressive Grocer - August 2017 - 4
Progressive Grocer - August 2017 - Contents
Progressive Grocer - August 2017 - 6
Progressive Grocer - August 2017 - 7
Progressive Grocer - August 2017 - 8
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Progressive Grocer - August 2017 - DF1
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Progressive Grocer - August 2017 - DF3
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Progressive Grocer - August 2017 - Cover3
Progressive Grocer - August 2017 - Cover4
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