Progressive Grocer - August 2017 - BB6

C R E AT E T R A F F I C * I N C R E A S E CO N V E R S I O N * B U I L D P R O F I T

INDUSTRY
OVERVIEW

TOTAL
BEER
SALES
$105.5
BILLION (2)

Beer is the alcohol beverage of choice for most American consumers.
Whether people are relaxing at home, reconnecting with friends or enjoying
a casual meal, they choose beer more often than either wine or spirits.

B E E R CO N SU M P T I O N VS . W I N E & S PI R I T S
SHARE OF SERVINGS

BEER (12oz.)

WINE (5oz.)

SPIRITS (1.5oz.)

50.6%

15.2%

34.2%

BEER

WINE

SPIRITS

6,431

805

543

2016

NUMBER OF
BREWERIES (1)

2016:
4,981
20 07:
1,619

Beer
represents
>50%
of total
alcohol
beverage
servings.(2)

6

GALLON CONSUMPTION (MM)
2016
MillerCoors Industry Sales Estimates, December 2016

It's an exciting time to be in the beer

way beer sales have grown to more than

business.

$105.5 billion.

It's also a challenging one.

But despite all this excitement, beer
volume has actually declined. Between

The United States is enjoying a beer

2007 and 2016, beer sales declined by

renaissance. Nearly 5,000 brew pubs and

more than 7 million barrels. Per-capita

brewers were in business in 2016 - with

consumption has declined as well.

new ones emerging all the time. More

Meanwhile, beer has lost share to wine

brands are on store shelves or behind

and hard liquor.

the bar than ever before. Consumers are
interested in learning more about beer,

Brewers have been hard at work trying to

brewing beer at home and, of course,

win back drinkers, including introducing

sampling different beers. And along the

new innovation, new packaging and more



Table of Contents for the Digital Edition of Progressive Grocer - August 2017

Contents
Progressive Grocer - August 2017 - Intro
Progressive Grocer - August 2017 - CT1
Progressive Grocer - August 2017 - CT2
Progressive Grocer - August 2017 - Cover1
Progressive Grocer - August 2017 - Cover2
Progressive Grocer - August 2017 - 3
Progressive Grocer - August 2017 - 4
Progressive Grocer - August 2017 - Contents
Progressive Grocer - August 2017 - 6
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Progressive Grocer - August 2017 - DF1
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Progressive Grocer - August 2017 - Cover3
Progressive Grocer - August 2017 - Cover4
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