Progressive Grocer - August 2017 - BB8

C R E AT E T R A F F I C * I N C R E A S E CO N V E R S I O N * B U I L D P R O F I T

FOUR MEGA OCCASIONS

DIFFERENT
OCCASIONS
CALL FOR

CONNEC T

SOCIAL

C E L E B R AT E

RELA X

DIFFERENT
BEERS.

UNTAPPED

POTENTIAL:
Recruit new
consumers

class of trade for retailers to win the

All segments are important. Consumers

business of the beer consumer.

enjoy a wide range of beer styles, and
different beers serve different roles. So

While every class of trade is different,

it's important to look at the big picture

some common themes emerge.

when looking at which beers to carry and
promote.

CORE
CONSUMERS
purchase

3X
MORE
BEER
than
non-core
consumers.(3)

Core brands and packs matter. The
vast majority of the business is driven

Premium American Light Lagers -

by a very small percentage of items that

including Coors Light, Miller Lite and

carry very high consumer demand. And

Bud Light - make up the largest portion

many consumers are loyal to specific

of beer sales and are the go-to beers for

packs. Retailers who don't recognize

many consumers and many occasions.

these factors risk losing sales.
Take small-format stores. Capturing the

B E E R CO R E S H O PPE R

business here means focusing efforts

74.0%

on the packages that consumers desire
most. Most consumers enter beer
through small packs (12-pack or smaller),

56.7%

which also give people the opportunity
to experiment with new flavors and
trade up to new experiences. Singles,
in particular, are growing and represent
WOMEN
ACCOUNT FOR

a huge opportunity.
Meanwhile in the on-premise, it's

17
BILLION

important to keep core items available

BEER/YEAR. (3)

and profit can grow through the power

SERVINGS OF

8

to consumers and not get caught up in
the "long tail." This way topline sales
of velocity.

% of Malt
Based/
Hard Cider

SHOPPERS

% of Malt
Based/
Hard Cider

DOLLARS

Nielsen Homescan Panel through Aug. 27, 2016



Table of Contents for the Digital Edition of Progressive Grocer - August 2017

Contents
Progressive Grocer - August 2017 - Intro
Progressive Grocer - August 2017 - CT1
Progressive Grocer - August 2017 - CT2
Progressive Grocer - August 2017 - Cover1
Progressive Grocer - August 2017 - Cover2
Progressive Grocer - August 2017 - 3
Progressive Grocer - August 2017 - 4
Progressive Grocer - August 2017 - Contents
Progressive Grocer - August 2017 - 6
Progressive Grocer - August 2017 - 7
Progressive Grocer - August 2017 - 8
Progressive Grocer - August 2017 - 9
Progressive Grocer - August 2017 - 10
Progressive Grocer - August 2017 - 11
Progressive Grocer - August 2017 - 12
Progressive Grocer - August 2017 - 13
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Progressive Grocer - August 2017 - DF1
Progressive Grocer - August 2017 - DF2
Progressive Grocer - August 2017 - DF3
Progressive Grocer - August 2017 - DF4
Progressive Grocer - August 2017 - 67
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Progressive Grocer - August 2017 - Cover3
Progressive Grocer - August 2017 - Cover4
Progressive Grocer - August 2017 - BB1
Progressive Grocer - August 2017 - BB2
Progressive Grocer - August 2017 - BB3
Progressive Grocer - August 2017 - BB4
Progressive Grocer - August 2017 - BB5
Progressive Grocer - August 2017 - BB6
Progressive Grocer - August 2017 - BB7
Progressive Grocer - August 2017 - BB8
Progressive Grocer - August 2017 - BB9
Progressive Grocer - August 2017 - BB10
Progressive Grocer - August 2017 - BB11
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Progressive Grocer - August 2017 - BB39
Progressive Grocer - August 2017 - BB40
Progressive Grocer - August 2017 - BB41
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Progressive Grocer - August 2017 - BB47
Progressive Grocer - August 2017 - BB48
Progressive Grocer - August 2017 - BB49
Progressive Grocer - August 2017 - BB50
Progressive Grocer - August 2017 - BB51
Progressive Grocer - August 2017 - BB52
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