Progressive Grocer - August 2017 - BB9

C R E AT E T R A F F I C * I N C R E A S E CO N V E R S I O N * B U I L D P R O F I T

Above Premium segments - including

The right assortment is necessary

Imports, Crafts and Flavored Malt

to maximize the beer category.

Beverages - are in demand with

Building the right assortment starts

consumers who are seeking the everyday

with understanding what items are

indulgences they have come to expect

purchased at similar outlets. The use

in other categories (think gourmet ice

of demand-based clustering identifies

cream or that $3.99 cup of coffee).

items that have a high chance of
success and more precisely pinpoints

Economy beer is an important segment

the core of the business. While

that has gotten lost in the mix amid

everyone wants to be first with new

the growing popularity of higher-end

news, remaining focused on core is

offerings. In recent years, brewers have

the best way to drive sales success

lost focus and retailers have reduced

and customer satisfaction over the

space. What was forgotten is that

long haul.

Economy beer drinkers are the most
valuable shoppers in the business. They

Core shoppers matter ... but new

make more trips, spend more annually

consumers are critically important.

and are more loyal to their brands.

More than half of beer shoppers -

Brewers once again are recognizing the

nearly 57% - account for almost 75%

importance of the Economy segment,

of all beer sales. These core shoppers

including in attracting new consumers.

purchase at a rate three times greater

So the time is right to win back this

than other shoppers.(5) So it's important

shopper by offering the right brands,

to keep these important shoppers in

the right packs and a good value.

mind.

(5)

ECONOMY
BEER
DRINKERS
HAVE VALUE
* Highest
	 annual
	spend
* Most
	 trips
* Highest
	trip
frequency(5)

AMERICAN
LIGHT
LAGERS
are the
LARGEST
portion

S H A R E O F B E E R SA LE S BY CH A N N E L

6.3%
6.5%

of sales.(4)

5.9%
32.3%

Convenience
Grocery
Liquor

2.2%

Mass Merch

3.3%

Drug

19.9%

MAJORITY
OF BEER

Bar Tavern

SALES ARE

Restaurant

DRIVEN

Other On-Pemise
23.6%

THE

MillerCoors Industry Estimates, December 2016

BY A FEW
ITEMS.(3)

9



Table of Contents for the Digital Edition of Progressive Grocer - August 2017

Contents
Progressive Grocer - August 2017 - Intro
Progressive Grocer - August 2017 - CT1
Progressive Grocer - August 2017 - CT2
Progressive Grocer - August 2017 - Cover1
Progressive Grocer - August 2017 - Cover2
Progressive Grocer - August 2017 - 3
Progressive Grocer - August 2017 - 4
Progressive Grocer - August 2017 - Contents
Progressive Grocer - August 2017 - 6
Progressive Grocer - August 2017 - 7
Progressive Grocer - August 2017 - 8
Progressive Grocer - August 2017 - 9
Progressive Grocer - August 2017 - 10
Progressive Grocer - August 2017 - 11
Progressive Grocer - August 2017 - 12
Progressive Grocer - August 2017 - 13
Progressive Grocer - August 2017 - 14
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Progressive Grocer - August 2017 - 16
Progressive Grocer - August 2017 - 17
Progressive Grocer - August 2017 - 18
Progressive Grocer - August 2017 - 19
Progressive Grocer - August 2017 - 20
Progressive Grocer - August 2017 - 21
Progressive Grocer - August 2017 - 22
Progressive Grocer - August 2017 - 23
Progressive Grocer - August 2017 - 24
Progressive Grocer - August 2017 - 25
Progressive Grocer - August 2017 - 26
Progressive Grocer - August 2017 - 27
Progressive Grocer - August 2017 - 28
Progressive Grocer - August 2017 - 29
Progressive Grocer - August 2017 - 30
Progressive Grocer - August 2017 - 31
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Progressive Grocer - August 2017 - 33
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Progressive Grocer - August 2017 - 36
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Progressive Grocer - August 2017 - 49
Progressive Grocer - August 2017 - 50
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Progressive Grocer - August 2017 - 66
Progressive Grocer - August 2017 - DF1
Progressive Grocer - August 2017 - DF2
Progressive Grocer - August 2017 - DF3
Progressive Grocer - August 2017 - DF4
Progressive Grocer - August 2017 - 67
Progressive Grocer - August 2017 - 68
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Progressive Grocer - August 2017 - 105
Progressive Grocer - August 2017 - 106
Progressive Grocer - August 2017 - Cover3
Progressive Grocer - August 2017 - Cover4
Progressive Grocer - August 2017 - BB1
Progressive Grocer - August 2017 - BB2
Progressive Grocer - August 2017 - BB3
Progressive Grocer - August 2017 - BB4
Progressive Grocer - August 2017 - BB5
Progressive Grocer - August 2017 - BB6
Progressive Grocer - August 2017 - BB7
Progressive Grocer - August 2017 - BB8
Progressive Grocer - August 2017 - BB9
Progressive Grocer - August 2017 - BB10
Progressive Grocer - August 2017 - BB11
Progressive Grocer - August 2017 - BB12
Progressive Grocer - August 2017 - BB13
Progressive Grocer - August 2017 - BB14
Progressive Grocer - August 2017 - BB15
Progressive Grocer - August 2017 - BB16
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Progressive Grocer - August 2017 - BB35
Progressive Grocer - August 2017 - BB36
Progressive Grocer - August 2017 - BB37
Progressive Grocer - August 2017 - BB38
Progressive Grocer - August 2017 - BB39
Progressive Grocer - August 2017 - BB40
Progressive Grocer - August 2017 - BB41
Progressive Grocer - August 2017 - BB42
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Progressive Grocer - August 2017 - BB45
Progressive Grocer - August 2017 - BB46
Progressive Grocer - August 2017 - BB47
Progressive Grocer - August 2017 - BB48
Progressive Grocer - August 2017 - BB49
Progressive Grocer - August 2017 - BB50
Progressive Grocer - August 2017 - BB51
Progressive Grocer - August 2017 - BB52
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