Progressive Grocer - August 2017 - DF1

The Quest for Clean
HOW SHOPPER DEMANDS ARE CHANGING DAIRY

A

s shoppers increasingly demand clean, simple and
healthful beverages, the appeal of milk has never
been stronger.
From millennial parents to empty nesters, grocery shoppers increasingly are on the hunt for "clean" foods and
beverages. In fact, "Clean Supreme" ranks as the No. 1
food product trend for 2017, according to Innova Market
Insights.1
This demand for clean that now crosses every category
is especially present in dairy. A growing number of milk
shoppers are opting for products that use sustainable
farming practices, all-natural ingredients and pure
processing. And because many of these clean-minded
shoppers are willing to pay extra for products that meet
their high standards, the quest for clean represents an
opportunity to reinvigorate dairy and ramp up profits.
As consumers continue to put their trust-and dollars-
toward products that deliver sustainability, safety and
quality, it's even more important for retailers to invest in
dairy offerings that meet those demands.
SPONSORED CONTENT

Clean hits the mainstream
"Clean" foods and beverages-items produced to safe,
sustainable standards from farm to table-were still fairly fringe until recently, primarily the province of specialty stores and hyper health-conscious consumers. Today,
however, clean consumption is undeniably mainstream,
and a significant growth driver for grocery.
In the past decade, all kinds of shoppers have begun

Top concerns of food shoppers
Millennials

Generation X

Baby boomers

Amount of sugar

On sale

Amount of sugar

All natural

All natural

Sodium levels

Amount of protein

Amount of sugar

Trans fats

Sodium levels

Hormone free

Free from
preservatives

Trans fats

Contains artificial
sweeteners
High fructose
corn syrup

Source: C+R Research, 2016

DEAN FOODS

1



Table of Contents for the Digital Edition of Progressive Grocer - August 2017

Contents
Progressive Grocer - August 2017 - Intro
Progressive Grocer - August 2017 - CT1
Progressive Grocer - August 2017 - CT2
Progressive Grocer - August 2017 - Cover1
Progressive Grocer - August 2017 - Cover2
Progressive Grocer - August 2017 - 3
Progressive Grocer - August 2017 - 4
Progressive Grocer - August 2017 - Contents
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Progressive Grocer - August 2017 - DF1
Progressive Grocer - August 2017 - DF2
Progressive Grocer - August 2017 - DF3
Progressive Grocer - August 2017 - DF4
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Progressive Grocer - August 2017 - Cover3
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