Progressive Grocer - August 2017 - DF2

Shopper attitudes about clean labeling

73%

68%

64%

loudly demanding pared-down labels, pure ingredients,
and transparency across every step of the supply chain.2
In fact, millennial shoppers are proving to be some of
the most conscientious ever to hit the grocery store.
One in 3-more than any other age group-say they are
"extremely" or "very" concerned about safety in the U.S.
food supply.3 They're most likely to consider clean eating
a lifestyle versus a diet, and are significantly more likely
to pay a premium for clean products, including dairy. 4
The fact that the incoming generation of shoppers feels
so strongly about clean eating-a commitment sure to
deepen as they age into parenthood-also suggests that
this is a long-term shift in lifestyle, values and expectations.

Delivering a clean product lineup
Feel positively
about companies
that are transparent about their
product sourcing

Are willing to pay
more for foods and
beverages that
don't contain
undesirable
ingredients

Follow a diet that
prohibits certain
ingredients

Source: Nielsen, "Global Ingredient and Dining-Out Trends Report," 2016

2

DEAN FOODS

Research shows that consumers feel more positive about
brands that deliver clean claims (see sidebar on page 4).
Retailers can get in on the goodwill-not to mention
the sales gains-by stocking trusted brands with clean
credentials.
Shoppers are looking for a range of healthy, sustainable
choices in the dairy aisle, with purchase criteria ranging
from animal welfare to specific ingredients or even packaging materials. All that underscores the importance of

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Table of Contents for the Digital Edition of Progressive Grocer - August 2017

Contents
Progressive Grocer - August 2017 - Intro
Progressive Grocer - August 2017 - CT1
Progressive Grocer - August 2017 - CT2
Progressive Grocer - August 2017 - Cover1
Progressive Grocer - August 2017 - Cover2
Progressive Grocer - August 2017 - 3
Progressive Grocer - August 2017 - 4
Progressive Grocer - August 2017 - Contents
Progressive Grocer - August 2017 - 6
Progressive Grocer - August 2017 - 7
Progressive Grocer - August 2017 - 8
Progressive Grocer - August 2017 - 9
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Progressive Grocer - August 2017 - 11
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Progressive Grocer - August 2017 - 66
Progressive Grocer - August 2017 - DF1
Progressive Grocer - August 2017 - DF2
Progressive Grocer - August 2017 - DF3
Progressive Grocer - August 2017 - DF4
Progressive Grocer - August 2017 - 67
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Progressive Grocer - August 2017 - Cover3
Progressive Grocer - August 2017 - Cover4
Progressive Grocer - August 2017 - BB1
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