Progressive Grocer - September 2017 - 118
Equipment & Design
to earn the
means it is
at the shelf
edge that also
neously delivering real-time insights at the shelf level.
"Industry white papers have demonstrated an average industry-wide OOS rate of 8 percent," White
notes. "That means that in the average grocery store,
8 percent of products are OOS at any one time."
OOS sensors are the most popular feature of Powershelf, he says, because they allow grocers to compete
with growing omnichannel and online retailers.
"Powershelf Smart Retail Labels [SRLs] - our
proprietary electronic shelf labels - light up to help
store employees restock shelves and pick items for
curbside express service," White explains, noting
that SRLs enable stores to monitor items and adjust
prices per market demand. For instance, the price
of a product that's been sitting on the shelf too long
can be altered to move it faster.
He believes that ESLs will help retailers adapt
to dynamic pricing models and better compete with
"We believe the best place for a brand to message
shoppers is when they're right in front of it, and not
in a passive way - measurable, two-way engagement," says Tim Halfman, founder and CEO of
The Like Machine, in Glenview, Ill. "Shoppers tap
our device and are sent a mobile notification. They
answer a brand question, look at the latest reviews,
get an offer or give their own star rating."
The Like Machine has completed the first phase
of hardware and software for the Shopper Connect
device, and it's now in test stores, Halfman notes.
"Our retail and CPG customers created 20 million shopper engagements with The Like Machine
in our initial pilot," he says.
While shoppers like to share their opinions, Halfman adds, the reality is that the clear majority don't
do so online, but that The Like Machine capitalizes
on the traffic in-store and gives all shoppers a way
to share in a simple, anonymous way. "Thousands of
opinions a month, not dozens," is how he puts it. "It's
a little bit like having digital associates in your aisles."
Halfman believes that data driven from within
the store can be used in macro driving trends and
micro personalization. "Shoppers herd with the
trends of others, but want to feel the individual attention to their needs," he observes.
Regarding electronic shelf labels, Halfman
notes that they're "designed to manage the one
ubiquitous piece of data we all process when we
shop," pointing to Amazon, which
he says has demonstrated the
power of social proof in ratings,
the value of comparison shopping,
the interest that shoppers have in
related products, and the ease of
Halfman's advises, "It's a miss to
not offer this and more at the shelf.
Let's make it a meaningful communication and engagement tool."
labels notify of
| Progressive Grocer | Ahead of What's Next | September 2017
The Case for Space
In the realm of center store shelving innovations, QwikSlot Radius
Shelving allows grocers to put more
products in the same or a smaller
footprint and be readily noticed,
according to Rob Napkori, market
manager of the commercial and
consumer products division of InterMetro Industrial Corp., known as
Metro, in Wilkes-Barre, Pa.
Napkori says that QwikSlot is
easily adjustable, showcases the product and is available in multiple colors
to match new décor packages.
"Supermarket shelving needs
to evolve to handle the space issue
facing all grocery store chains,"
Napkori asserts. "We see stores going
to smaller footprints and becoming
more neighborhood markets, which