Progressive Grocer - September 2017 - 120
Equipment & Design
MorE in LEss
for center store
products in a
has a fixed top and bottom shelf, while the shelves in
between drop into a slot with a metal hook, making it
easy to adjust shelf levels and remove shelves without
having to take apart the rest of the unit.
"Both of these came about to make our wire
shelving easier to rearrange and adjust," she notes.
The Super Adjustable shelving comes in several
finishes, with the chrome finish being popular for
supermarkets, according to Whetzel, who says that
the chrome finish is for dry storage indoors. Stainless steel or epoxy-coated options are also available.
"These finishes became popular due to how
well they hold up to aggressive and rust-prone
environments," she explains.
In addition to the popular shelving noted,
Whetzel says that Metro has introduced new
products in the past year, with more styles available in a large variety of sizes.
"We carry many accessories, including dividers, ledges, label holders and cart covers, which can
be customized with the store's logo or a specific
department name printed on the cover," she adds.
Heshy Lovi, sales and marketing director at
Brooklyn, N.Y.-based M. Fried Store Fixtures, which
serves grocers in the New York metro area, has this
take on electronic shelf labels: "As far as ESL goes,
none of our customers use it as of now. I'm hearing
that people are waiting for the next big thing, like
in-store use of Amazon-type of software, and for the
most part, they will skip upgrading to ESLs."
This just goes to show that grocers are aware of
the marketing potential of their shelves, whether
now or later. PG