Progressive Grocer - September 2017 - 16

Front End

Market Intelligence By The Numbers

Shelf Stoppers
Shelf
Stoppers

HealthVegetables
& Beauty Care
Frozen

Basket Size Drivers

ToTal healTh and beauTy care sales reached nearly
TOTAL
FROZEN
VEGETABLE
SALES REACHED
$60.3
billion
in The pasT
year

among the top-grossing
health care categories,
which command the largest
basket size (average spend
per trip)?

$2.97 BILLION IN THE PAST YEAR

(52 weeks ending July 29, 2017)

(52 weeks ending April 2, 2016)

Top 5 health & beauty categories

$10,000,000,000

The average American
household spends:

8,000,000,000

Consumers chose
frozen broccoli over
alternatives for
a variety of reasons:

6,000,000,000

4,000,000,000

2,000,000,000

0
52 Wks - W/e
07/29/17
ViTamins and
supplemenTs

52 Wks - W/e
07/30/16

upper-respiraTory
medicine

52 Wks - W/e
08/02/14

52 Wks - W/e
08/01/15
cosmeTics

pain relief

52 Wks - W/e
08/03/13
sTomachupper Gi

"it's hard to ignore the proliferation of fresh food in today's retail environment. however, the impact of these items is increasingly prominent around the entire store. Take
kale as an example: While growth in fresh kale produce has slowed, we've seen an expansive use of kale as an ingredient throughout the store. beyond fresh produce, kale
is an ingredient in at least 66 different categories, and overall, sales of products with
kale grew more than 13 percent. superfood ingredients, touted for their many health
benefits, are making their way into health and beauty care in a big way. The lines are
blurring between the worlds of food and health and beauty."

Spotlight on Frozen Broccoli

-Jordan rost, Vp consumer insights

WHEN ARE CONSUMERS EATING FROZEN BROCCOLI?
Broccoli as an ingredient is most commonly
consumed at dinner, followed by lunch.

Spotlight on Hair Care

Frozen broccoli is most often used in a side
dish, followed by as a main entrée.

consumers purchasinG hair care producTs
also are mosT likely To purchase:

3%

Percent
Penentration
77.4%
90.4

114
35%

deodorant

72.9

112

pasta

83.4

112

LUNCH

OTHER

93.0

114 MEAL ITEM

CLASS

111
SIDE DISH
MAIN ENTRÉE

Source: nielsen

16

10%

because it tastes
great

9%
$10.41
because it's

per
trip on
nutritionals
healthy
and
nutritious

8%

Index

OCCASION
breakfast foods
29%
TYPE
prepared food-dry
mixes 62%

cereal
DINNER

per trip on vitamins
quick
and easy
and
supplements

because it's low in
calories, fat and sugar

9%

Comparison Products

12%
$16.08
because it's

| Progressive Grocer | Ahead of What's Next | September 2017

61%

$7.32
per trip on pain relief

OTHER

source: nielsen homescan, Total u.s.,
52 weeks ending July 29, 2017



Table of Contents for the Digital Edition of Progressive Grocer - September 2017

Contents
Progressive Grocer - September 2017 - Cover1
Progressive Grocer - September 2017 - Cover2
Progressive Grocer - September 2017 - 3
Progressive Grocer - September 2017 - 4
Progressive Grocer - September 2017 - Contents
Progressive Grocer - September 2017 - 6
Progressive Grocer - September 2017 - 7
Progressive Grocer - September 2017 - 8
Progressive Grocer - September 2017 - 9
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Progressive Grocer - September 2017 - Cover3
Progressive Grocer - September 2017 - Cover4
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