Progressive Grocer - September 2017 - 20
Mintel Global New Products Database Category Insights
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Mosquitoes and bees/hornets/
wasps are among the most common
types of pests that U.S. consumers
encounter. To fight them, most
consumers turn to household pestrepellent sprays (43 percent), while
personal insect-repellent sprays
are also popular (32 percent). Bait
traps have also proved popular (22
percent). However, nearly onethird (31 percent) agree that using
personal repellent on the body is
more effective at protecting against
mosquitoes, compared with 14
percent who believe the same about
using pest control around the home.
To find a product that works, 35
percent of American pest-control
product users turn to family and
Eco-friendly pest control and
natural sourcing are both growing
issues, as consumers are worried
about the presence of chemicals.
More than three-quarters (77
percent) of U.S. consumers who
have used pest-control products
indicated that they're concerned
about the chemicals they contain.
Citronella is a popular botanical
ingredient used, thanks to its
natural insect-repellent properties,
while other herbal ingredients
include eucalyptus, neem,
peppermint, chili pepper powder,
lemongrass and tea tree.
Although only 9 percent of American
consumers have used wearable
pest-control devices, compared with
43 percent who use sprays, many
consumers don't want to apply
insect repellents directly on their
skin. For example, 81 percent of
American consumers who use pestcontrol products agree that some
products are too harsh on the skin.
When it comes to pest control,
brand names may not hold the
sway they do in other categories.
A majority of consumers - 64
percent in the United States -
consider private brands to be just
as good as branded products.
61 percent -
these types of
while also giving
them a sense of
familiarity about the product's
Patches and other portable
insect repellents tap into some
consumers' desire to avoid
direct contact with pest control
products and any potential
skin reactions that could arise
from using personal insect
repellents on their skin. Portable
formats need to be light - easily
attached to bags or strollers, for
example - and need to require
little manipulation to turn on
and off. Effectiveness at keeping
mosquitoes and other insects at
bay will represent the ultimate
test for many consumers.
Terms like "dermatologically
tested" can help promote these
products as safe and gentle.
Consumers continue to use
sprays mainly to get rid of
insects around their homes,
and droplets could come
into contact with their skin,
or surfaces that they use, so
consumers need reassurance
regarding the safety of these
products around the house.
| Progressive Grocer | Ahead of What's Next | September 2017