Progressive Grocer - September 2017 - 20

Mintel Global New Products Database Category Insights
For more information,
visit www.mintel.com
or call 800-932-0400.

Pest Control
Market Overview
Mosquitoes and bees/hornets/
wasps are among the most common
types of pests that U.S. consumers
encounter. To fight them, most
consumers turn to household pestrepellent sprays (43 percent), while
personal insect-repellent sprays
are also popular (32 percent). Bait
traps have also proved popular (22
percent). However, nearly onethird (31 percent) agree that using
personal repellent on the body is
more effective at protecting against
mosquitoes, compared with 14
percent who believe the same about
using pest control around the home.
To find a product that works, 35
percent of American pest-control
product users turn to family and
friends.

key issues
Eco-friendly pest control and
natural sourcing are both growing
issues, as consumers are worried
about the presence of chemicals.
More than three-quarters (77

percent) of U.S. consumers who
have used pest-control products
indicated that they're concerned
about the chemicals they contain.
Citronella is a popular botanical
ingredient used, thanks to its
natural insect-repellent properties,
while other herbal ingredients
include eucalyptus, neem,
peppermint, chili pepper powder,
lemongrass and tea tree.
Although only 9 percent of American
consumers have used wearable
pest-control devices, compared with
43 percent who use sprays, many
consumers don't want to apply
insect repellents directly on their
skin. For example, 81 percent of
American consumers who use pestcontrol products agree that some
products are too harsh on the skin.
When it comes to pest control,
brand names may not hold the
sway they do in other categories.
A majority of consumers - 64
percent in the United States -
consider private brands to be just
as good as branded products.

Most U.S.
consumers -
61 percent -
prefer natural,
nonchemical
alternatives, e.g.,
pepper, baking
soda, insecticidal
soap. Marketing
these types of
ingredients
could reassure
consumers
about safety,
while also giving
them a sense of
familiarity about the product's
formulation.
Patches and other portable
insect repellents tap into some
consumers' desire to avoid
direct contact with pest control
products and any potential
skin reactions that could arise
from using personal insect
repellents on their skin. Portable
formats need to be light - easily
attached to bags or strollers, for
example - and need to require
little manipulation to turn on
and off. Effectiveness at keeping
mosquitoes and other insects at
bay will represent the ultimate
test for many consumers.
Terms like "dermatologically
tested" can help promote these
products as safe and gentle.
Consumers continue to use
sprays mainly to get rid of
insects around their homes,
and droplets could come
into contact with their skin,
or surfaces that they use, so
consumers need reassurance
regarding the safety of these
products around the house.

20

| Progressive Grocer | Ahead of What's Next | September 2017


http://www.mintel.com

Table of Contents for the Digital Edition of Progressive Grocer - September 2017

Contents
Progressive Grocer - September 2017 - Cover1
Progressive Grocer - September 2017 - Cover2
Progressive Grocer - September 2017 - 3
Progressive Grocer - September 2017 - 4
Progressive Grocer - September 2017 - Contents
Progressive Grocer - September 2017 - 6
Progressive Grocer - September 2017 - 7
Progressive Grocer - September 2017 - 8
Progressive Grocer - September 2017 - 9
Progressive Grocer - September 2017 - 10
Progressive Grocer - September 2017 - 11
Progressive Grocer - September 2017 - 12
Progressive Grocer - September 2017 - 13
Progressive Grocer - September 2017 - 14
Progressive Grocer - September 2017 - 15
Progressive Grocer - September 2017 - 16
Progressive Grocer - September 2017 - 17
Progressive Grocer - September 2017 - 18
Progressive Grocer - September 2017 - 19
Progressive Grocer - September 2017 - 20
Progressive Grocer - September 2017 - 21
Progressive Grocer - September 2017 - 22
Progressive Grocer - September 2017 - 23
Progressive Grocer - September 2017 - 24
Progressive Grocer - September 2017 - 25
Progressive Grocer - September 2017 - 26
Progressive Grocer - September 2017 - 27
Progressive Grocer - September 2017 - 28
Progressive Grocer - September 2017 - 29
Progressive Grocer - September 2017 - 30
Progressive Grocer - September 2017 - 31
Progressive Grocer - September 2017 - 32
Progressive Grocer - September 2017 - 33
Progressive Grocer - September 2017 - 34
Progressive Grocer - September 2017 - 35
Progressive Grocer - September 2017 - 36
Progressive Grocer - September 2017 - 37
Progressive Grocer - September 2017 - 38
Progressive Grocer - September 2017 - 39
Progressive Grocer - September 2017 - 40
Progressive Grocer - September 2017 - 41
Progressive Grocer - September 2017 - 42
Progressive Grocer - September 2017 - 43
Progressive Grocer - September 2017 - 44
Progressive Grocer - September 2017 - 45
Progressive Grocer - September 2017 - 46
Progressive Grocer - September 2017 - 47
Progressive Grocer - September 2017 - 48
Progressive Grocer - September 2017 - 49
Progressive Grocer - September 2017 - 50
Progressive Grocer - September 2017 - 51
Progressive Grocer - September 2017 - 52
Progressive Grocer - September 2017 - 53
Progressive Grocer - September 2017 - 54
Progressive Grocer - September 2017 - 55
Progressive Grocer - September 2017 - 56
Progressive Grocer - September 2017 - 57
Progressive Grocer - September 2017 - 58
Progressive Grocer - September 2017 - 59
Progressive Grocer - September 2017 - 60
Progressive Grocer - September 2017 - 61
Progressive Grocer - September 2017 - 62
Progressive Grocer - September 2017 - 63
Progressive Grocer - September 2017 - 64
Progressive Grocer - September 2017 - 65
Progressive Grocer - September 2017 - 66
Progressive Grocer - September 2017 - 67
Progressive Grocer - September 2017 - 68
Progressive Grocer - September 2017 - 69
Progressive Grocer - September 2017 - 70
Progressive Grocer - September 2017 - 71
Progressive Grocer - September 2017 - 72
Progressive Grocer - September 2017 - 73
Progressive Grocer - September 2017 - 74
Progressive Grocer - September 2017 - 75
Progressive Grocer - September 2017 - 76
Progressive Grocer - September 2017 - 77
Progressive Grocer - September 2017 - 78
Progressive Grocer - September 2017 - 79
Progressive Grocer - September 2017 - 80
Progressive Grocer - September 2017 - 81
Progressive Grocer - September 2017 - 82
Progressive Grocer - September 2017 - 83
Progressive Grocer - September 2017 - 84
Progressive Grocer - September 2017 - 85
Progressive Grocer - September 2017 - 86
Progressive Grocer - September 2017 - 87
Progressive Grocer - September 2017 - 88
Progressive Grocer - September 2017 - 89
Progressive Grocer - September 2017 - 90
Progressive Grocer - September 2017 - 91
Progressive Grocer - September 2017 - 92
Progressive Grocer - September 2017 - 93
Progressive Grocer - September 2017 - 94
Progressive Grocer - September 2017 - 95
Progressive Grocer - September 2017 - 96
Progressive Grocer - September 2017 - 97
Progressive Grocer - September 2017 - 98
Progressive Grocer - September 2017 - 99
Progressive Grocer - September 2017 - 100
Progressive Grocer - September 2017 - 101
Progressive Grocer - September 2017 - 102
Progressive Grocer - September 2017 - 103
Progressive Grocer - September 2017 - 104
Progressive Grocer - September 2017 - 105
Progressive Grocer - September 2017 - 106
Progressive Grocer - September 2017 - 107
Progressive Grocer - September 2017 - 108
Progressive Grocer - September 2017 - 109
Progressive Grocer - September 2017 - 110
Progressive Grocer - September 2017 - 111
Progressive Grocer - September 2017 - 112
Progressive Grocer - September 2017 - 113
Progressive Grocer - September 2017 - 114
Progressive Grocer - September 2017 - 115
Progressive Grocer - September 2017 - 116
Progressive Grocer - September 2017 - 117
Progressive Grocer - September 2017 - 118
Progressive Grocer - September 2017 - 119
Progressive Grocer - September 2017 - 120
Progressive Grocer - September 2017 - 121
Progressive Grocer - September 2017 - 122
Progressive Grocer - September 2017 - Cover3
Progressive Grocer - September 2017 - Cover4
http://www.nxtbookMEDIA.com