Progressive Grocer - September 2017 - 22
By Diane Quagliani
Help shoppers balance good taste and good health.
reduced-fat cheeses, and
lightened-up deli salads
and dips. Bite-size servings
of treats such as cheesecake, brownies and cookies
offer indulgence with builtin portion control.
health concerns is key to
providing holiday food and
beverage solutions. For
example, three-fourths (76 percent) of respondents
to the IFIC survey said that they try to avoid or limit
sugars, and often do so by replacing caloric beverages
with water and eliminating certain foods and beverages. Promotions featuring festive no- or low-calorie
drinks like flavored sparkling waters or "mocktails"
of plain sparkling water with a splash of pomegranate or tart cherry juice can help these shoppers
maintain their health goals during festive events.
Tap your retail
he fast-approaching fourth quarter is
filled with food-focused holidays and
celebrations, starting with Sweetest Day
(Oct. 21) and continuing at a rapid clip
until the New Year. During this time,
many health-minded shoppers struggle to control their
weight or to follow special diets to manage conditions
such as diabetes, heart disease and food allergies.
Research does in fact show that the holidays pose a
challenge. According to data from two studies published
in The New England Journal of Medicine, people gain about
a pound or so each season. That might not sound like
much, but many individuals take several months to lose
the weight - or never do, which adds up over time.
And yet, few would want to forgo the wonderful foods
that accompany the season's festivities. After all, taste is
the top reason that we buy the foods and beverages we
do, far outpacing factors like price and healthfulness,
according to the 2017 Food & Health Survey from the
Washington, D.C.-based International Food Information Council (IFIC) Foundation.
How can shoppers balance the desire to enjoy the season with the need to maintain their health goals? Retailers
are perfectly positioned to provide the foods and information that can help.
Retailers: A Hub for Holiday Food Solutions
Retailers are fully stocked and ready to spotlight popular holiday foods that are aligned with healthful eating. Just a few examples are shrimp rings, fresh fruit and vegetable trays, natural
Retail Dietitians: Your Expert Resources
Tap your retail dietitians to communicate healthful
holiday-themed lifestyle tips and food choices. Social
media, blogs and articles are effective channels for such
topics as how to handle holiday parties, dinners and office treats without overindulging, and ideas for healthful hostess gifts and stocking stuffers.
Dietitians can offer customized store tours and classes
for shoppers on special diets to help these sometimesoverlooked groups enjoy the season as well. Your weightconscious shoppers and employees might appreciate a
dietitian-led "hold the line" weight maintenance program
during this time. Many dietitians advocate weight maintenance as a reasonable goal during the season, rather than
struggling to follow a stringent weight-loss plan.
On the food front, dietitians can promote flavorful,
lightened-up holiday foods - perhaps with your inhouse chef - through TV appearances, cooking classes,
recipe demos and samplings, accompanied by recipe
handouts. Additionally, highlighting positive messages
about the potential health benefits of such holiday favorites as nuts, dark chocolate and red wine is sure to bring
shoppers good cheer. PG
Diane Quagliani, MBA, RDN, LDN, specializes in nutrition
communications for consumer and health professional
audiences. She has assisted national retailers and CPGs
with nutrition strategy, web content development, trade
show exhibiting, and the creation and implementation
of shelf tag programs.
| Progressive Grocer | Ahead of What's Next | September 2017