Progressive Grocer - September 2017 - 75

NEW FOR

2017

LIMITED *
EDITION TEXT TO WIN
HEINEKEN
MAGNUM
®

(WHILE SUPPLIES LAST)

OFFER YOUR CONSUMERS
A UNIQUE READY-FORGIFTING PROPOSITION.

SWEEPSTAKES

360 DEGREE
CAMPAIGN

AND OTHER GREAT
PRIZING WILL MAXIMIZE
PURCHASE AND
DRIVE SALES.

COMPELLING POS AND
MASS DISPLAYS WILL
ENCOURAGE TRADE-UP AND
IMPULSE PURCHASES.

*NOT AVAILABLE IN ALL MARKETS.

6X

Imports GREW 6X FASTER than Total Beer
Category.1 HEINEKEN IS KEY, as imports provide
the HIGHEST LIFT (+55%) during OND.2
®

HIGHER
BASKET
RING

With a 22% HIGHER INCOME and
15% MORE TRIPS, the Heineken
consumer is a valuable shopper.3

®

LEVERAGE THE SELLING POWER OF HEINEKEN THIS HOLIDAY SEASON.
CONTACT YOUR HUSA REPRESENTATIVE TODAY.
©2017 HEINEKEN® Lager Beer. HEINEKEN® Light Lager Beer. Brewed in Holland. Imported by HEINEKEN USA Inc., White Plains, N.Y. HK171723

1. Total US FDCM+ $ Vol % Chg. Oct.-Dec. 2016
2. Nielsen FDCM+ 2 Weeks ending 12.31.16
3. Nielsen Panel 2015



Table of Contents for the Digital Edition of Progressive Grocer - September 2017

Contents
Progressive Grocer - September 2017 - Cover1
Progressive Grocer - September 2017 - Cover2
Progressive Grocer - September 2017 - 3
Progressive Grocer - September 2017 - 4
Progressive Grocer - September 2017 - Contents
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Progressive Grocer - September 2017 - Cover3
Progressive Grocer - September 2017 - Cover4
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