Progressive Grocer - September 2017 - 83

NFRA Convention

Industry Events

Frozen in Time
The NFRA Convention will showcase what's hot in chilled foods.
By Lynn Petrak

E

xpect a chill in the air this fall, right
in the heart of Florida.
Despite decidedly warm outside
temperatures in the Sunshine State,
the World Center Marriott in Orlando will be in the midst of a deep freeze, at least
when it comes to food and beverages, during the
annual NFRA Convention, slated for Oct. 7-10.
Hosted by the Harrisburg, Pa.-based National
Frozen & Refrigerated Foods Association (NFRA),
the convention allows industry leaders to network
with one another on the show floor, at various activities held during the run of the event or in one of the
complimentary on-site meeting rooms set aside for
business appointments. One of the main benefits
of this convention - which drew more than 1,200
professionals last year - is a meeting-centric format
that fosters communications and connections among
manufacturers, retailers, sales agents, distributors and
logistics providers in a condensed period of time.
According to NFRA spokeswoman Julie Henderson, those meetings will be put to good and frequent
use. "There are over 97 retailer meeting rooms

booked this year - more than any previous year," she
notes. "Many retailers are taking appointments for
frozen, refrigerated, private label and natural/organic.
There really is an opportunity for anyone doing business in the frozen and refrigerated categories."
Additionally, the Café NFRA will be open

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