Progressive Grocer - September 2017 - 84

Industry Events

NFRA Convention

during the show, featuring some of the latest frozen
and refrigerated foods and drinks in a setting conducive to conversations. Networking will also take
place at a membership luncheon on the afternoon of
Monday, Oct. 9, and an industry luncheon on Tuesday, Oct. 10, hosted by Dairy Farmers of America.
What's more, the NFRA Convention will
give attendees a chance to learn more about

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84

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| Progressive Grocer | Ahead of What's Next | September 2017

industry trends, challenges and opportunities. Breakfast sessions will
jump-start the day, with scheduled
presentations this year from author,
prolific speaker and retired Chief
Warrant Officer Michael Durant
(who inspired the movie "Black
Hawk Down"), and Jason Dorsey,
an author, entrepreneur and researcher who specializes in the Millennial and Gen Z demographics.
The NFRA Convention is a
forum for discussion as well as a
platform for showcasing industry innovation. At the Taste of Excellence
reception on Sunday, Oct. 8, attendees can see and try some of the latest
frozen and refrigerated products.
"Consumer interest in natural/
organic, global cuisines and niche
products like gluten-free is definitely
reflected in the items being showcased at the Taste of Excellence opening reception," observes Henderson.
"Over 100 products will be sampled
during the event, with more than half
addressing these trends."
The awards reception, during
which winners of this year's Golden
Penguin Awards will be honored,
promises to be another highlight
of the event. The Golden Penguin
Awards recognize achievements
across several categories, including
in-store displays, in-store events,
community involvement, social media campaigns, traditional marketing, private-brand campaigns and
integrated marketing campaigns.
Top Marketer Awards, recognizing
the highest-scoring entries, will also
be presented at the nighttime gala.
To register or learn more about the
2017 NFRA Convention, visit the
dedicated website, www.NFRAConvention.org; call NFRA's offices, at
717-657-8601; or email nfra@nfrawb.
org. NFRA offers registered attendees a mobile app, NFRA 2017, that's
available at app stores and enables


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Table of Contents for the Digital Edition of Progressive Grocer - September 2017

Contents
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