Progressive Grocer - September 2017 - 91
"A lot of branded produce
items are domestic, which is
very important, and we like
to let customers know that we
value domestic partnerships as
much as possible," explains Tyo.
"We advertise local farmers'
names in the stores that they service, so customers can see who
we support locally."
Potatoes With Panache
From innovative products to
added convenience to local
appeal, branded potatoes are
poised to generate excitement this fall.
Potatoes are the No. 1-ranked vegetable based on
volume sales. Within the category, the microwavable/
steamable potato segment is up 12.6 percent in volume
sales and 28.4 percent in dollar sales versus last year.
These data come from a recent study conducted
by Nielsen FreshFacts on the microwaveable/steamable fresh potato segment. Side Delights Steamables, from San Francisco-based Fresh Solutions
Network, represents 62 percent of the segment's
dollar share and 63 percent of
its volume share.
Side Delights recently
revealed that it's combining its
top-selling Red and Golden
Steamables in the new Side Delights Steamables Duo Potatoes
offering. The colorful mix is
triple-washed and cooks in the
bag in just eight minutes.
When it comes to vegetable preparation, convenience is critical to today's
"The latest trends in produce
revolve around our ever-busy consumer," affirms
Randy Shell, VP of business development for RPE,
in Bancroft, Wis. "Smaller pack sizes, consistent
quality, quick cook times and great flavor are key
factors in the growth of the potato category.
"Any brand, whether well established or a private
label, can and will drive additional produce sales if it
invests to meet the needs of consumers," he adds.
With this in mind, RPE is rolling out a multithemed fingerling potato promotional campaign
or a private
and will drive
if it invests to
meet the needs
-Randy Shell, RPE
September 2017 | progressivegrocer.com |