Progressive Grocer - September 2017 - 93
This fall, Black Gold plans to introduce a
smaller-size 4-pack in its Legendary Louisiana
Sweet Potatoes line.
"Today's consumers have a growing interest in
locally grown produce," affirms Christine Lindner,
of Alsum Farms and Produce, in Friesland, Wis.
"Shoppers recognize Wisconsin locally grown potatoes at retail, and it is a benefit that supports local
farmers, communities and economies."
Alsum continues to expand its locally grown
offerings, among them Wisconsin potatoes, sweet
potatoes, onions, asparagus and celery. Its grower
partner, Trembling Prairie Farms, began harvesting
a new crop of branded Wisconsin celery in July that's
expected to ship through the first week of October.
Trembling Prairie Farms' Wisconsin Celery,
which is sold at Aldi, Meijer, Piggly Wiggly,
Woodman's Markets and select retail grocers
throughout Wisconsin, northern Illinois and
northeast Iowa, bears the "Something Special
from Wisconsin" tagline prominently displayed
on the celery sleeve package.
"If consumers have a positive or negative
experience with any branded produce, it leaves
an impression about the company and impacts
a consumer's choice to make a repeat purchase,"
observes Lindner, adding that when branded
produce delivers on flavor, freshness and quality,
it can win a consumer for life.
Trembling Prairie Farms will continue to expand
production acres dedicated to growing celery, allowing Alsum to expand its market distribution.
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