Progressive Grocer - September 2017 - 94

Fresh Food

From debuting
our iconic
Blue Stickers
in 1944 to
introducing
the world to
Miss Chiquita,
we've always
aimed to drive
Chiquita's
message of
fun through
vibrant and
lighthearted
visual
storytelling."
-Andrew Biles,
Chiquita Brands
International

Produce

Iconic Brand
Expands Campaign
Chiquita Brands International,
of Fort Lauderdale, Fla., is
growing its We Are Bananas
campaign, which was developed
in partnership with Portland,
Ore.-based creative agency
Wieden+Kennedy.
Featuring billboards with
headlines that strategically play
into handpicked locations, the
campaign will expand from major cities such as New York, Los
Angeles, Chicago and Cincinnati to include locations around
the country.
Freeway billboards display headlines that read:
"Don't honk if you love bananas" and "Keeps backseat
drivers busy." Trains, gas stations, stoplights and bus
stops are all matched with other unique messages.
"There's a lot of love out there for Chiquita," notes
Mike Egan, of Wieden+Kennedy. "What we're aiming to do is return the brand back to its rightful place
as a cultural icon of sorts. Ultimately, that will lead to

more bananas going into more grocery baskets."
"From debuting our iconic Blue Stickers in 1944
to introducing the world to Miss Chiquita, we've
always aimed to drive Chiquita's message of fun
through vibrant and lighthearted visual storytelling," says Chiquita Brands International's president
and CEO, Andrew Biles. "We Are Bananas continues that tradition with new and exciting out-of-thisworld creative for our fans." PG

Call our sales team for more information
Jessica Peri
Cindy Elrod
Mindy VanVleck
775-463-6326
775-463-6318
775-463-6313

94

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Monique Blajos
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8/14/17 3:01 PM


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Table of Contents for the Digital Edition of Progressive Grocer - September 2017

Contents
Progressive Grocer - September 2017 - Cover1
Progressive Grocer - September 2017 - Cover2
Progressive Grocer - September 2017 - 3
Progressive Grocer - September 2017 - 4
Progressive Grocer - September 2017 - Contents
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