Progressive Grocer - June 2018 - 100

COVER FEATURE

2018 Top Women in Grocery
Amy Brondyke

Specialist,
Interactive Sales
and Support,
Peapod LLC, an
Ahold Delhaize USA
Company

Brondyke helped lead the Peapod Preferred Partners program,
driving its highest revenue level,
with a more than 20 percent
partner revenue increase above
plan; she delivered significant
revenue to margins in partner
fees and media buys.
She and her team developed
and implemented such successful initiatives as pre-ordering product not yet on the
market and advancing the
baby category.
Brondyke helped lead an extension of the Olympics program
to the company, marking the first
time that a program was leveraged broadly over partner brands
in 26 markets and Peapod.

Elizabeth
Gastineau

Key Account
Manager, Frito-Lay
North America
Division, PepsiCo

Gastineau covers Frito-Lay's
Heartland region, encompassing
Roundy's, Mariano's, Kroger
banner Food 4 Less and Meijer,
and representing $110 million in
ticket sales.
She developed market-leading local sports promotions for
three customers: Meijer, Kroger
and Roundy's; one example
was the development of the
first Roundy's-specific Green
Bay Packers program.
Gastineau also oversaw the
development and in-market
activation of the first-ever Meijer-specific Chicago Bears and
Indianapolis Colts programs, with
both customers gaining share of
market.

Hana Golden

Senior Marketing
Manager, PepsiCo

Golden covers all
shopper marketing
strategic development/activation for the more than
$1.5 billion Frito-Lay, Quaker and
chilled beverages category for
PepsiCo at Kroger.
In mid-summer 2017, she
led the beginning operation of
PepsiCo's proprietary household media tool, which has
changed the company's ability
to deliver return-on-investment
and efficacy measures.
Golden delivered significant
improvements of return on investment, with a 7 percent increase;
she also led the creative development for EDGE technology,
partnering with Kroger to deliver
brand-relevant content at the
point of sale, a first for a brand
and a national grocer.

RISING STARS

Stephanie
Kinney

SC Operations,
Senior Manager
Pepsi Beverages
Co., PepsiCo

In April 2017, Kinney began her
role leading all Pepsi Beverages
Cos. (PBC) region transformation
work for the California region.
That same year, she led the
Geo Box conversion for six
locations and 159 routes, which
has increased productivity and
improved safety and turnover
results.
Kinney also rolled out Chilled
Transformation across the
region, deploying eight locations
and 186 routes in 2017, and will
deploy another seven locations
and 220 routes in 2018; her work
on both Geo Box and Chilled
Transformation was rated best in
class for PBC.

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Jyoti
Mujumudar

Senior Category
Advisor for Dollar
General, Frito-Lay
North America
Division, PepsiCo

Mujumudar manages national Frito-Lay insights and category leadership for PepsiCo's
Dollar General account, a $500
million portfolio.
Under her leadership, Dollar
General became the No. 1
Frito-Lay North America growth
customer in absolute dollars
in 2017 in the United States;
she worked with the retailer to
exceed the net revenue plan by
$14.4 million, and as a result, savory share gained 1.1 points and
salty share gained one point.
Mujumudar grew Dollar General Frito-Lay North America sales
and share growth in identification
of stores with best-destination
treatment for 4-foot sets.

100

progressivegrocer.com

Kaylee Niestrom
Key Account
Manager, Frito-Lay
North America
Division, PepsiCo

Niestrom's
customers needed
help in matching brand strategies
with customer needs, which she
ably provided.
For Woodman's, she established Frito-Lay's first joint
business-planning process; she
changed Frito-Lay's relationship
with Kwik Trip from transactional
to a joint partnership to gain
distribution, perimeter planning
and local marketing; and with
Econofoods, she used account
management principles to deliver
successes beneficial to both
businesses, growing top-line
sales by 7.3 percent and gaining
share in the savory category.
Niestrom helped all three
retailer customers gain share of
market in snacks.

Aminta Price

Customer Manager,
Senior Director
Costco, Frito-Lay
North America
Division, PepsiCo

In her previous
role, Price increased the joint
business-planning (JBP) process
for the Texoma region, with more
regional account participation by
such retailers as Kroger and Albertsons; a key win was conversion
of the salty set from subcategory
to vendor set in 2018.
In Homeland, salty and
Frito-Lay gained more than
1,000 linear feet due to Price's
work with category management and customers.
With H-E-B, teams aligned
during JBP to increase clean/
premium space; thanks to the
process that Price put in place,
Frito-Lay is leading salty growth
in Texoma grocery year to date.

Stephanie Rivera

Sales/Category
Management,
Senior Manager,
North America
Commercial Category
Leadership, PepsiCo

Rivera led a joint business-planning process with
Publix, resulting in outstanding
customer alignment for 2018 Big
Bets; through her leadership,
PepsiCo achieved major incremental space gains in multiple
categories, including the growing Starbucks brand and water,
giving placement for Pepsi's
largest innovation of the year.
She was acknowledged as a
valuable member of the team by
Publix leadership for insights and
analytics leading to mutual growth.
Recently promoted, Rivera
leads the category advisory team
for the two largest Northeast
grocery customers, overseeing
the total PepsiCo portfolio.

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