Progressive Grocer - June 2018 - 102

COVER FEATURE

2018 Top Women in Grocery
Katie Schiavone

Senior Director,
Shopper,
Marketing, North
American Nutrition
and Gatorade, DX
Shopper Marketing,
PepsiCo

Schiavone's major 2017
accomplishment was leading the
Quaker Overnight Oats launch,
which ranks No 1 in Quaker
history; she created customized
overlays for programmed customers and drove more than 60
percent of the total volume.
At Albertsons, her team leveraged shopper and retailer data
targeting 2.1 million high-value
breakfast households with digital
media and card offers; as a result
of the 12-week trial program,
Albertsons led the grocery
category in scans ($207,000) and
NOD (3,971).
Schiavone also led other successful launches for G Flow and
Tropicana Probiotics.

Aileen
Musselman

Senior Account
Executive,
Procter & Gamble

Musselman has
direct selling responsibility for P&G fabric care at
Ahold Delhaize USA, ($95 million
in sales) and is P&G household
needs team leader at Ahold
Delhaize USA ($340 million.)
In her second year of delivering
outstanding results (two-year
compound annual growth rate
of 7 percent), she's growing P&G
sales by 7 percent and total category sales by 2 percent annually;
Tide, the second-largest P&G
brand at Ahold Delhaize USA, is
growing by 8 percent.
A seasoned leader with 25
years of industry experience,
Musselman was recognized by
P&G as the Fabric Care Executive of the Year; she's also actively involved with the Network of
Executive Women

102

progressivegrocer.com

Christina Fuller
Category
Development
Senior Account
Executive,
Procter & Gamble

Fuller leads
the P&G Publix HBC category
management group, supporting
$200 million in retail dollars for
total category management of
hair and skin care of more than
$35 million.
She helped grow the total P&G
HBC business ahead of total U.S.
share, with a gain of 30 basis
points and core sales deliverables more than 3.5 points ahead
of total U.S. measures.
Fuller created a category management skill tracker to identify
opportunities for improvement in
the team, and led a training program to make progress in those
areas; on her own time, she and
her husband founded a nonprofit
organization to provide tutoring
to underprivileged students.

Thu-Hien Ronas
Associate Director,
Meijer, H-E-B and
Wegmans, Procter
& Gamble

In September
2014, Ronas joined
the Meijer consumables team
after several years of inconsistent
growth and led the quarter-billion-dollar business to sustainable growth for 13 consecutive
quarters across all categories.
Over the past three years, her
business has grown 16 percent,
five times that of competing
retailers in the remaining market.
Ronas received the Great
Manager of Others award from
P&G leadership and employees
in 2017 for having developed
and coached new hires at the
company, including 50 percent
of her high-performing, dynamic,
multifunctional sales team, which
has delivered strong results over
the past three years, and continues to earn recognition.

LaJeanna
Jennings

Grocery Supply
Chain Leader,
Kroger Team,
Procter & Gamble

One of four CPG members of
the supply chain board, Jennings
manages $1 billion of supply
across 10-plus sites and one of
the largest supply chains in all of
Kroger CPGs.
She developed an omni
supply chain strategy for Kroger
that will deliver the No. 1 source
of new growth in the next five
years via consumers, stores,
distribution centers and the
company; she also created a
holistic supply chain analysis for
pick, fulfillment and packing.
Jennings devised rapid-response displays/out-of-stock
solutions, as a result of which
sales increased by 25 percent
and out-of-stocks decreased by
32 percent.

Jennifer
Williams

Marketing Manager,
Kroger Team,
Procter & Gamble

Williams has
marketing responsibilities for $1 billion in sales, with
an emphasis on programs that
deliver more than 50 percent of
the growth to Kroger.
She established a new
benchmark for CPG and
retailer co-marketing programs
using broad-scale advertising
and social media activation
(Febreze-Super Bowl), with the
companies' first-ever use of
in-store pallets that successfully
sold through.
Williams launched a first-time
Tide-NASCAR activation that
generated more than 12 million
impressions and helped Kroger
gain almost three times its fair
share of the Tide Oxi launch,
combining new demand with
in-store execution.

RISING STARS

Marie Matacia

Senior Manager,
Customer and
Market Knowledge,
Publix and Grocery
Omnichannel,
Procter & Gamble

Matacia leads all research, analytics and insight generation for
grocery omnichannel and Publix.
She led the first cross-retailer
omnichannel "Store Choice" research to identify why shoppers
choose an online retailer over
a brick-and-mortar store, even
when the online option is the
same, as with Kroger; the output
led to improvements of more
than $2 million.
Matacia is the consumer and
market knowledge training (CMK)
leader for B2 College, which
achieved a high overall score of
4.5 out of 5; her contribution to
the success of future CMK managers was recognized by multiple
directors and associate directors
within the company.

Lesley Daniels
Director, Sales
and Account
Development,
Produce for Kids

Responsible for
sales of Produce
for Kids' programs across the
United States and Canada, Daniels also oversees promotions, instore displays, contracts, events,
maintaining vendor relationships,
and recruiting new retail and
vendor partners.
Since joining Produce for Kids
in July 2017, she has fulfilled her
responsibilities of selling-in and
execution of the largest yearround program the company
has launched to date, with 17
produce companies taking part,
14 of them returning participants
and three of them new sponsors.
Formerly the own brand
strategic soucing manager at
Giant Eagle, Daniels brought
two new retailers to the Produce
for Kids program.


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