Progressive Grocer - June 2018 - 11

Turning Misses into Hits

When we take
time to listen to
them, we hear what
shoppers want and
need, and we gain
the opportunity to
develop the solutions
they seek.

So, if meal kit services aren't the answer,
what's deli to do to help shoppers with meals
they can be proud to serve? Seems the
answer has surrounded us all along, and
recent studies reinforce that conclusion.2
If we provide inspirational pre-shop messages
to shoppers, along with education featuring
easy recipes using products from around the
store; plus offer a variety of well-executed
products; we can ensure they have the
incentives and ingredients to create
eating occasions that are truly enjoyable.

Three Strikes for Meal Kits
Challenge:

Opportunity:

1

Meal kit services
don't seem
affordable; recipes
are complicated
and require a good
deal of prep time.

Inspire shoppers with
easy meal ideas during
the 4 p.m. dinner decision
hour, use in-store signage
to help them navigate,
and ensure products are
in high-traffic areas.

2

Prefab meal kits
do not offer
flexible options to
fit the actual size
or preferences of
real families.

Educate shoppers about
combining prepared
chicken with other
products to create
stress-free meals for any
size family or number
of dinner guests.

3

The very things
that may appeal
to one family are
often turn-offs to
another.

Focus on execution,
ensuring appealing,
popular items are
prepared and available
at peak shopping times.

Strike One: High Cost
"Wasting ingredients,
wasting leftovers, the price
of cooking recipes just for
two people..."
- Amy

Strike Two: Meal Size
"If I am going to use a meal
kit service, it needs to be
simple and easy. They should
provide meals that feed the
average family of 4-5 people."
- Chapri

Strike Three: Limited,
Unappealing Choices
"Recipes are a little too
'twist on the classics' and
trendy for me."
- Pilar

1

TysonVelocity.com/ChangingTheConversation
Sources:
1) Tyson Foods, Unconventional Shopper Connections, 2017-18
2) Tyson Foods: On The Go Foodservice Study, 2015; Prepared Foods Challenge, 2016; Emotional Trigger Research Study, 2016;
Consequences of Failure Studies, 2015, 2016; Prepared Foods Attitudes & Usage Study, 2014, 2009; Prepared Foods ATR Study, 2014, 2011, 2010


http://www.TysonVelocity.com/ChangingTheConversation

Table of Contents for the Digital Edition of Progressive Grocer - June 2018

Contents
Progressive Grocer - June 2018 - Cover1
Progressive Grocer - June 2018 - Cover2
Progressive Grocer - June 2018 - 3
Progressive Grocer - June 2018 - 4
Progressive Grocer - June 2018 - Contents
Progressive Grocer - June 2018 - 6
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