Progressive Grocer - June 2018 - 118

COVER FEATURE

2018 Top Women in Grocery
Brenda Dolan

Shelf Management
Representative,
Supervalu/Eastern
Region

One of the
company's top shelf-management pros, Dolan manages a
territory of 23 stores over a wide
geography that saw her weekly
revenue increase 34 percent in
2017 even as her territory grew
28 percent; she supports many
independent retailers across
West Virginia, Kentucky, Virginia,
Ohio and Maryland.
Thanks to her excellent
planning and coordination, she
was able to execute 27 resets effectively in 2017, often managing
multiple projects simultaneously
at different steps in the rest
process.
Dolan is also involved in her
community, and was a past president of the Ladies Auxiliary of the
Knights of Columbus.

Katy Olinski

Manager,
Regulatory, Nutrition
and Scientific
Affairs, Topco

Nadine Parris
Senior Manager,
Sales and
Marketing,
Supervalu/
Professional
Services

Heading up an $800,000 marketing budget used to educate
company sales reps, Parris has
made a huge impact through
her efforts to drive Supervalu's
product awareness and maximize sales leads from clients and
prospects nationwide.
She initiated a weekly field
sales training program for 30
to 50 sales representatives and
service specialists to further
their knowledge and understanding of Supervalu's service
offerings, thereby helping them
increase sales.
Parris has garnered a number
of accolades from partners,
including GE's Change Agent
Award and Ceridian's Circle of
Excellence Award.

Kathleen Allen

Senior Manager,
Community
Relations, Tops
Markets LLC

Olinski manages
a team of regulatory and nutrition specialists,
and provides guidance to Topco
members and internal stakeholders on regulatory issues.

Allen's primary
focus in 2017
was to train a new community
relations team, working with
each member to ensure that they
could succeed in their roles.

She designed a tool for
management and associates for
collecting information to conduct
competitive product assessments, which aided the company in reviewing and making
competitive decisions regarding
its own-brand product offering,
and has also been actively
engaged in Topco's Product
Transparency Initiative enabling
consumers to get additional
information about its products. 

Fostering relationships with
the communities that Tops
serves, she played a key role in
increasing Tops in Education participation: The program, which
gives back to schools, achieved
increases of 7 percent and 10
percent in school and customer
participation, respectively.

Olinski has received a number
of Topco's TopNotch awards for
her accomplishments in innovation, collaboration and leadership.

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Allen worked with nonprofits
whose mission aligns with Tops'
mission to eradicate hunger
and improve the quality of life of
children, and she streamlined her
department budget, saving labor
and achieving more accurate
reporting through automation.

Jill Davies

Business
Integration Lead,
Target

As the leader of Target's
grocery sustainability initiatives
Davies has been exemplary in
shepherding Target's practices
to become an industry leader,
especially in sustainable seafood;
an important part of her role
is managing relationships with
external sustainability partners.
Under her direction, in July
2017, Target met its goal of
offering 100 percent sustainably
sourced fresh and frozen seafood products.
Davies represents Target
in the Seafood Task Force, a
group of retail-sector professionals, suppliers and NGOs
that addresses the problem of
unfair labor practices and aims to
promote improved traceability in
the seafood industry.

Kathy
Romanowski

Public and Media
Relations Manager,
Tops Markets LLC

Promoted to
her current post
this past February, Romanowski
was instrumental in conducting
full-scale media training for all
store managers, ensuring that
they were prepared to handle any
potential interviews and respond
appropriately to questions pertaining to a labor dispute.

Kristin Kulpinski

Campaign Manager,
TCC Global

Responsible for
the management
of the marketing
budget for each of the company's campaigns in North
America, Kulpinski has been instrumental in helping TCC Global
achieve maximum performance
and return on investment.
In her primary role as a campaign manager, Kulpinski created
and executed highly creative,
insight-based marketing campaigns that helped drive a path
to purchase and retailer brand
loyalty; her strategic role is critical
to winning new business.
Kulpinski volunteers her time
weekly with The Porch, the
largest ministry of its kind for
young adults, and also serves as
a mentor through Mercy Street
Dallas, a ministry that works with
at-risk youth.

Jillian Sirica

Manager, Digital
Marketing, Tops
Markets LLC

Sirica continuously challenged
herself while
managing all daily digital marketing initiatives, budgets and
social media strategies, as well
as overseeing strategic business
development ecommerce projects integral to Tops' success.

Due to her diligent efforts,
Tops' media presence more
than doubled from 2016 to
2017; she accomplished this
impressive feat by meeting with
team members regularly to
develop stories to pitch to the
local media about the retailer.

Her team developed a digital
sweepstakes promotion that
helped drive incremental sales,
increase trip frequency and
strengthen vendor relationships;
with the promise of winning free
Gatorade for a year, the program
included the brand's products
across the store, from sports
drinks to health care items.

Romanowski has received
the 40 Under 40 Award from
Buffalo Business First and the
President's Award from YMCA
Buffalo Niagara.

Sirica led Tops' partnership
with grocery delivery service
Instacart, coordinating efforts
among pricing, IT, operations,
merchandising and marketing.


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