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Other convenient solutions Keefer mentions are
meal kits like those carried by ShopRite - "Offering
healthy versions of these kits in a grab-and-go space
in the store makes a lot of sense today for today's busy
shopper" - and, during summer, placing water bottles
for infusing fruits above a berry display, with signage
explaining to shoppers how to infuse their water.
What it all comes down to for retailers, she asserts,
is "being a resource and listening to their shoppers," and
she believes that the internet provides a valuable point of
connection. "Social media platforms offer a direct way to gain
insight from shoppers," observes Keefer. "Oftentimes, shoppers in store
are hard to capture, but when consumers are logged into their social
outlets during their own downtime, they are more likely to offer thoughts
and ideas on what they'd like to see in store. Millennials live on platforms
like Instagram, where grocers [are] yet to have a strong presence."
It's not just produce that stands to benefit from such collaborations, however.
Ridgefield, N.J.-based Toufayan Bakeries, for instance, has been
developing various better-for-you items, among them gluten-free
options such as wraps, pita chips, cookies (under the Goodie
Girl brand name), and pizza crust; Non-GMO Certified products;
and natural/organic breads such as a line of whole wheat sprout-

ed-grains wraps, pitas, Smart Pockets and naan.
Future innovations may include breads made with
high-nutrition flour, according to the company.
"Since 'healthy/wellness' solutions have become
mainstream, these products should be merchandised
with all the regular deli breads, to ensure that consumers will find these options more easily, and recognize
that eating well is a broadly accepted notion, not an
isolated specialty product or niche item," advises VP
of Marketing and Sales Karen Toufayan.
"With medical solutions now deriving from food
and specialty diets, retailers have an incredible opportunity to build a section in their stores that caters to the
many digestive health needs," notes Steven J. Singer,
founder and CEO of Montreal-based Fody Foods,
whose products are designed to be low in FODMAPs,
short-chain carbohydrates that can trigger symptoms in
people with irritable bowel syndrome (IBS). "Taking their
already impressive gluten-free offerings and expanding
to low FODMAP, probiotics and more will allow consumers to shop with confidence, knowing their needs
are being taken care of. By addressing the many
sought-after wellness solutions, retailers will benefit

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Table of Contents for the Digital Edition of Progressive Grocer - June 2018

Contents
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