Progressive Grocer - June 2018 - 144

SOLUTIONS

Health & Wellness

from increased loyalty to their stores."
Adds Singer: "From bars to pasta sauces, ketchup to salsa,
salad dressings to spice blends, the business already caters
to many eating occasions. In the future, new products that address other eating occasions such as snacking, breakfast and
mealtime will be coming out, ensuring more happy customers."
The company recently inked a distribution deal with West Des

50 Years of Toufayan
PIONEERING MANUFACTURER
RE ACHES MILESTONE
Toufayan Bakeries, one of the largest family-owned
commercial bakeries in America, is celebrating 50 years
in business in the United States. Based in Ridgefield,
N.J., with additional manufacturing facilities in Plant City
and Orlando, Fla., the company, which produces more
than 100 varieties of breads and baked goods, helped
kick-start the long-running pita trend and introduce U.S.
consumers to ethnic breads.
Harry Toufayan, who grew up working in his father's
bakeries overseas, opened the first Toufayan Bakery in the
United States in West New York, N.J., and discovered an
eager market for his products in this country.
"We found early success selling traditional breads
within the ethnic community," notes Toufayan, now in his
mid-70s. "But at some point, just a few years after we
opened, I was picking up a deli order at the local supermarket and thought, wow, this would be a great place
for pita bread, which was very hard to find in those days.
I refocused our attention on grocery stores, and some
forward-thinking buyers bit and placed orders. Together,
we introduced Americans to pita breads, wraps and other

144

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Moines, Iowa-based Hy-Vee, which is carrying Fody
products in more than 100 of its stores across the
Midwest.
What's on the horizon for health and wellness in
supermarkets?
PFK's Keefer predicts such strategies as coupons
supporting sales of fresh produce items alongside
CPGs, cooking classes and education sessions,
and even a mobile app "that ties back to stores and
offers deals and ideas." 
"According to our research, 81 percent of the food
retailers ... currently view supermarket health-andwellness programs as a significant business growth
opportunity for the entire industry in the years ahead,"
notes Borra, whose organization has just published a
best-practices guide for food retailers and suppliers in
this area with regard to all of the fresh departments.
"What do we expect to see? More. Food retailers are
genuinely interested in their customers' vitality through
food and how that relates to their health."
She also singles out growing investment in community-based health care programs, adding that
"many retailers are exploring how their stores can be
a true health care provider. It is an exciting time in
food retail, and I'm confident our members will invest
in the people, processes and technologies to help
their businesses lead in health."

specialty baked goods that have now become
commonplace in households nationwide."
In addition to acquainting American shoppers
with traditional breads, Toufayan Bakeries was
one of the first manufacturers to offer shoppers
such healthy on-trend options as the Smart
Bagel, a version of a "scooped-out" bagel with
fewer calories, and a line of gluten-free wraps in
varieties like Spinach, Garden Vegetable, Savory
Tomato and Original. The company's latest products include Gluten Free Pita Chips, Organic
Sprouted Pita Bread, a gluten-free thin-crust for
pizza, and what's billed as the country's first Organic Naan. Also among its offerings are vegan,
non-GMO, organic, low-carb and kosher items.


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Table of Contents for the Digital Edition of Progressive Grocer - June 2018

Contents
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