Progressive Grocer - June 2018 - 146

FROZEN & REFRIGERATED FOODS

Ice Cream

"Ice cream is exquisite.
What a pity it isn't illegal."

Best of
Both Worlds
GROCERS CATER TO CR AVINGS AND A COLLECTIVE DIE TARY
CONSCIENCE WITH A SLE W OF ICE CRE AM PRODUCTS.
By Lynn Petrak

he above quote, from the French writer and philosopher Voltaire, is a bit harsh, but even back when he
mused about the creamy dessert in the 18th century,
he was prescient enough to see that people love ice
cream yet often feel guilty about savoring it.
If Voltaire had a chance to walk through a grocery freezer aisle in 2018, he would see that consumers still tend to
talk - or eat - out of both sides of their mouth when it
comes to ice cream. Cases are stocked with a plethora of
indulgent, hand-crafted, small-batch and highly flavorful
frozen desserts as well as a range of ice creams deemed
better-for-you, or at least less indulgent.
Perhaps the most interesting trend is the combination of indulgent
and better-for-you, as manufacturers seek to deliver on both attributes
in one product. South Burlington, Vt.-based Ben & Jerry's, known for its
indulgent and fun flavors, recently unveiled a new line of "Moo-phoria"
ice cream with 140 to 160 calories per serving, yet still packed with the
brand's signature "funky chunks" and "whirly swirls."

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Key Takeaways
An emerging trend in the ice cream
category is the quest to combine
indulgent and better-for-you
attributes in a single product.
The overall ice cream category is
dominated, however, by products
that are either decadent or healthier.
Manufacturers are dialing up the
fun factor, with playful new flavors
and novelties, as well as whimsical
variety names.
New flavor trends aiming to
capture consumers' taste buds
include fresh, tropical fruits paired
with such ingredients as spices,
vegetables and rich desserts, and
inclusions such as cookie doughs,
butters and salty nuts.
Among newer forms poised for
popularity at mainstream U.S.
grocers are mochi and rolled ice
cream, both big in Asia.


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