Progressive Grocer - June 2018 - 148

FROZEN & REFRIGERATED FOODS

Ice Cream

The success of Halo Top Creamery frozen desserts, made with organic stevia,
organic cane sugar and a milk protein concentrate, among other ingredients, also
underscores the having-it-both-ways focus. In its "2018 New Product Pacesetter"
report, Chicago-based research firm IRI found that Los Angeles-based Halo Top
- which offers varieties like Sea Salt Caramel and S'mores - garnered more
than $324 million in sales, putting it at the top of influential new products.
Likewise, smaller portions of richer novelties aim to please consumers
grappling with simultaneous cravings and pangs of guilt. This spring, Englewood Cliffs, N.J.-based Unilever introduced Breyers Minis, with 70 to 80
calories per 4-ounce cup. The company also rolled out the first snack-sized
product from its venerable Klondike brand.

All or Nothing?

While mashups of decadent and reduced-guilt products are increasingly
common, the overall ice cream category is dominated by products that largely

belong in one camp or the other.
On the pure comfort-food side, the
marketplace includes a spate of new
items, like Unilever's Magnum line of
tub ice cream, with ice cream encased
in a chocolate shell and topped with a
chocolate stamp. Turkey Hill, based in
Conestoga, Pa., recently added to its
portfolio with Decadent Delights bars,
featuring ice cream swirled with ribbons
of fruit and triple-dipped in either fruit
purée or chocolate.

We know that inside
every health-conscious
person is a person who still
wants that soul-soothing ice
cream experience."
-Joshua Tubbs, Wells Enterprises

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