Progressive Grocer - June 2018 - 149

"Ice cream is a treat, and that's what Decadent Delights is meant to be," says
President John Cox of the bars, the first novelties that Turkey Hill has introduced
in a decade. "It's made for people who are passionate about good food."
At the same time, the better-for-you segment is still as hot as ice cream is
cold. As findings released last year by Chicago-based market research firm
Nielsen show, more ice cream products are billed as clean-label and better-foryou, moving from the traditional "reduced-sugar" and "reduced-fat" claims to
touting protein, vegan or low-glycemic attributes.
According to research from Chicago-based SPINS, natural frozen desserts
aimed at those on special diets or seeking functional health benefits experienced
a 20.1 percent uptick in sales since last year. SPINS data also reveal that frozen
ice cream is growing most quickly in the natural channel.
Several items that fall under the broad umbrella of better-for-you have been
launched in the past year. LeMars, Iowa-based ice cream manufacturer Wells
Enterprises, for example, has come out with a new light line called Chilly Cow,
a high-protein, lower-sugar ice cream made with ultra-filtered milk. The product
is supported by a cheeky ad campaign with the slogan "Save Yourself from
Yourself," targeting consumers likely to deprive themselves of decadent treats.
"We know that inside every health-conscious person is a person who
still wants that soul-soothing ice cream experience - and the current
chalky-tasting light ice creams out there just aren't delivering," explains
Wells Brand Manager Joshua Tubbs.
Foundry Foods, an "innovation incubator" supported by Nestlé USA and located
in Oakland, Calif., recently unveiled a low-fat, quart-sized packaged ice cream under
the Sweet Habit brand, with 70 to 80 calories and 5 grams of protein per half-cup
serving in flavors like What the Caramel, Mint My Cookies and Cinnamon Bunned.
Meanwhile, as Unilever rolls out new full-fat[?] ice creams, the company also
has a hand in better-for-you, with the introduction of a new Crafted with Less
Sugar extension of the Talenti line of gelato, sweetened with monk fruit.

Fun Factor

Other attributes are trending in the category heading into National Ice
Cream Month in July. The fun factor, for instance, is evident in a lot of intriguing flavors and novelties.
Blue Bunny, for instance, has debuted a line of Load'd Sundaes, designed to
look and taste like something out of an old-time ice cream parlor. The products
come in a container that mimics a parlor-made sundae, in flavors including
Bunny Tracks, Chocolate Brownie Bomb and Cookie Dough Co. Also mixing
things up is Unilever brand Breyers, with new two-in-one combinations comprising cookies and candies swirled together in an ice cream base.
Turkey Hill is putting its own twist on a classic ice cream with its new
Trio'politan line, a blend of three classic and bold new flavors. One variety is
American Dream, made with blueberry, vanilla with a strawberry swirl, and
strawberry with chocolate chips.
Store brands are also ramping up the feel-good aspects of their ice cream
offerings. West Des Moines, Iowa-based Hy-Vee, for example, offers ice cream
pints called Till the Cows Come Home, with colorful graphics on the package
and whimsical flavor names like Shiver Me Truffles and Wake Me Up Before You
Cocoa. The Purple Cow brand, from Grand Rapids, Mich.-based Meijer, also
imparts a carefree vibe, with a colorful logo and varieties such as Strawberry
Rhubarb Pie and Scooperman.

Competition in April, "contestants showed
off their expert ability to pair fresh, tropical fruits with almost anything, including spices, vegetables and decadent
desserts," notes reports Cary Frye, IFDA's
SVP of regulatory affairs. "Ice creams featuring cookie doughs and butters, as well
as salty nuts, were also highly favored
flavors in this year's lineup."
If creative flavors are fun, so are
emerging forms of ice cream. Interest in
mochi - bite-sized ice cream wrapped
in a sweetened dough usually made from
rice flour - continues to grow. Some
Whole Foods Market stores have a graband-go mochi case, while other retailers
have made room in their freezer aisles
to include the treat. Manufacturers, for
their part, are capitalizing on demand,
such as the Hawaiian brand Bubbies,
which offers premium mochi in 30 traditional and unique flavors, and the My/Mo
Mochi brand, of Los Angeles, which has
a new Salted Caramel flavor.
Another form of ice cream getting a lot of
buzz but not yet mainstream in grocery is
rolled ice cream, made by pouring a liquid
ice cream base into a cold slate and later
chopping and rolling it by hand, has become
popular in Asian countries like Thailand and
is now a culinary darling among foodies,
especially Millennials.

Creativity Ahead

Meanwhile, if they aren't on the shelf just yet, novel ice cream flavors show
that there's still room for creativity. At the Washington, D.C.-based International Dairy Foods Association's (IDFA) annual Innovative Ice Cream Flavor
PROGRESSIVE GROCER June 2018

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Table of Contents for the Digital Edition of Progressive Grocer - June 2018

Contents
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