Progressive Grocer - June 2018 - 155

Top-Selling Bakery Items
Cookies
Breads
Doughnuts
Cakes/Tortes
Muffins
Celebration/Special-Occasion Cakes
Rolls
Artisan Breads
Cupcakes
Danish/Sweet Rolls
Bagels
Hispanic Items
Pies
Scones
Other

Current

Year Ago

45.5%
40.9
40.9
29.5
22.7
18.2
18.2
15.9
13.6
11.4
4.5

39.1%
60.9
30.4
65.2
4.3
N/A
8.7
17.4
17.4
4.3
13.0

4.5
2.3
2.3
9.1

N/A
30.4
0.0
4.3

Source: Progressive Grocer market research, 2018

All Hail Cookies

As for popular products, cookies seem to be reigning supreme. The product was noted by the most
respondents (45.5 percent) as the top-selling bakery
item, rising up from the third spot on the top-selling
list last year. Cookies also ranked first on the most
profitable list, with 20.9 percent citing them as the
most profitable bakery item. When these two lists
align, it means good things and may explain why the
optimism for next year's sales and profits is high.
"Cookies are just crazy for us," Downey affirms. "I'm
trending 10 percent over last year [in sales]." He is launching
a new Italian cookie line soon and expects sales to grow
even more. The cookie category also is his lowest in shrink.
As cookies tend to have a longer shelf life than other
popular products like doughnuts or bread (tied for second
place in the most popular bakery items), this also will

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www.miwe.com /condo

PROGRESSIVE GROCER June 2018

155


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