Progressive Grocer - June 2018 - 156

FRESH FOOD

2018 Retail Bakery Review

Top 5 Concerns Facing the Bakery Department
1.
Customer
Satisfaction

2.
Profits

3.
Product
Quality

Recruiting
Effective
Employees
(tie)

Employee
Training
(tie)

4.
Attracting
More
Shoppers
to Bakery

5.
Labor
Costs

Cross-Merchandising Methods
Current

Year Ago

Sell bakery products in the deli

82.9%

86.7%

Sell bakery products in other store departments

74.3

80.0

Partner with the in-store deli to make sandwiches
on house-made bread/buns/rolls

57.1

60.0

Place signage in other departments to promote
bakery items as a complementary product

31.4

46.7

Source: Progressive Grocer market research, 2018

contribute to the profitability factor.
Another highly profitable item,
cakes, coming in second on the
most profitable list, fell in popularity this year from the top of the
list in 2017 to third in best-selling
products. It was at the top of
both profitability and best-selling lists last year. However, this
year, PG distinguished between
custom-decorated cakes and
everyday cakes/tortes, which
may be part of the reason for the
drop in the ratings.

16%
The percentage
of bakery sales that are
free-from products

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CAKE DECORATING TOOLS

156

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Table of Contents for the Digital Edition of Progressive Grocer - June 2018

Contents
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