Progressive Grocer - June 2018 - 160

TECHNOLOGY

Mobile Apps

"Customers are able to conveniently order anywhere and pick
up items immediately while being able to add forgotten items by
scanning in the store," Jaszczyk notes, adding that the ability to
add items to an order after already purchasing online is "is a far
better experience for customers than just ordering online."
He also stresses the importance of grocers developing a unified back end, though, so shoppers who might make an order on
a computer can still add to the order via their mobile device and a
scan-as-you-shop app.

2

Loss Prevention

Some retailers worry that introducing scan-as-you-shop
technology can empower thieves and grow shrink, as
it seems easy to drop an item into the basket without
scanning it. This isn't necessarily the case, says Chase
Thomason, founder and CEO of Skip, a mobile self-checkout solutions
provider based in South Jordan, Utah.
"In initial conversations with Associated Food Stores' loss-prevention team members, we are starting to see Skip as a tool to help fight
against loss prevention," Thomason asserts.
By setting up an account and logging into a scan-as-you-shop
app, shoppers are letting retailers know who they are, which means
that associates can easily greet and even get to know them.

Macey's discovered that many scan-as-you-shop
customers didn't know how to scan and pay for
weighted items, so it placed digital scales in its produce
and bulk sections to make weighing easier.

"Nothing reduces shrink like greeting every customer
and looking them in the eye," Thomason says, "and now
even greeting them by name as they walk in the store."
If a customer is engaged in suspicious-looking activity,
clerks can flag him in the system to be audited closely
in the future. Additionally, if a thief isn't apprehended

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