Progressive Grocer - June 2018 - 173

Private Pet Brands
on Parade
STORE-BR AND PRODUCTS HOLD
GRE AT POTENTIAL FOR RE TAILERS.
By Princess Jones Curtis

he pet category is a $70 million industry that continues to trend upwards each year. Retail sales
account for a big piece of that pie. Nearly half
of that number covers retail products like food,
supplies and over-the-counter medications.
Savvy retailers have been banking on
consumers' willingness to spend real money
on pet products for years. The retailers that
want to maximize their efforts are considering
private label as a way to manufacture and sell
their own pet products for maximum control
and maximum profit.

Options Aplenty

Depending on the agreement with the manufacturer, retailers have many options when going
the private label route. Retailers can use their
own recipes or formulas, but they also have the
option to use nonexclusive ones developed by the
manufacturer. Retailers also can choose between
a variety of distribution plans or handle distribution
themselves. Pricing and terms will, of course, vary
by manufacturer and contract.
Consumers are drawn to private label
brands by overwhelming value and savings.
Just under 74 percent of Americans
believe store-brand products to be a
good alternative to name brands,
Chicago-based Nielsen noted in a
November 2017 article, while the
New York-based Private Label
Manufacturers Association
estimates that $150 billion
worth of store brands were
sold last year. Further,
private label brands
are projected to
gain another eight
percentage points
of market share by
2027, according
to 2017 research
by Wilton, Conn.based Cadent
Consulting Group.

Follow the Leader

The benefits of carrying store-brand
products are numerous. "Advantages are
better costs for very high-quality items,"
explains Nicky Walsh, director of business
development at Stamford, Conn.-based
Daymon for Tops Markets LLC, in Williamsville, N.Y. "It also gives the national
brands more competition. It can offer the
customer a high-quality item, with higher
margins than the national brands."
As an on-site associate, Walsh is
involved in every aspect of the business,

including product
development, promotion
and analysis of
the market. "It is
another choice for the
customer," she notes.
"It is an alternative to a
national brand that can
be purchased anywhere."
That exclusivity also means
that the retailer has the added
task of creating demand for
the product itself. According to
Jennifer Lord, group manager of five
Martin's Paw Mart locations (Paw Mart
is a stand-alone pet-brand store, but
it has the support of South Bend,
Ind.-based Martin's full-service
supermarket brand), private label
products require a little more work
than an established brand.
"Carrying a private label can be
an advantage to the store if they
can create a following," observes
Lord. "Because that name can only
be bought at that particular location,
which will lead to repeat purchasing.
The disadvantage to this is that, again,
you have to create the following. You
have you really sell your label."
If a retailer can put in the work to build
that following, it can be very profitable.
"Once the customers buy private
label pet products and like them, they
will continue to come back and buy
PROGRESSIVE GROCER June 2018

173



Table of Contents for the Digital Edition of Progressive Grocer - June 2018

Contents
Progressive Grocer - June 2018 - Cover1
Progressive Grocer - June 2018 - Cover2
Progressive Grocer - June 2018 - 3
Progressive Grocer - June 2018 - 4
Progressive Grocer - June 2018 - Contents
Progressive Grocer - June 2018 - 6
Progressive Grocer - June 2018 - 7
Progressive Grocer - June 2018 - 8
Progressive Grocer - June 2018 - 9
Progressive Grocer - June 2018 - 10
Progressive Grocer - June 2018 - 11
Progressive Grocer - June 2018 - 12
Progressive Grocer - June 2018 - 13
Progressive Grocer - June 2018 - 14
Progressive Grocer - June 2018 - 15
Progressive Grocer - June 2018 - 16
Progressive Grocer - June 2018 - 17
Progressive Grocer - June 2018 - 18
Progressive Grocer - June 2018 - 19
Progressive Grocer - June 2018 - 20
Progressive Grocer - June 2018 - 21
Progressive Grocer - June 2018 - 22
Progressive Grocer - June 2018 - 23
Progressive Grocer - June 2018 - 24
Progressive Grocer - June 2018 - 25
Progressive Grocer - June 2018 - 26
Progressive Grocer - June 2018 - 27
Progressive Grocer - June 2018 - 28
Progressive Grocer - June 2018 - 29
Progressive Grocer - June 2018 - 30
Progressive Grocer - June 2018 - 31
Progressive Grocer - June 2018 - 32
Progressive Grocer - June 2018 - 33
Progressive Grocer - June 2018 - 34
Progressive Grocer - June 2018 - 35
Progressive Grocer - June 2018 - 36
Progressive Grocer - June 2018 - 37
Progressive Grocer - June 2018 - 38
Progressive Grocer - June 2018 - 39
Progressive Grocer - June 2018 - 40
Progressive Grocer - June 2018 - 41
Progressive Grocer - June 2018 - 42
Progressive Grocer - June 2018 - 43
Progressive Grocer - June 2018 - 44
Progressive Grocer - June 2018 - 45
Progressive Grocer - June 2018 - 46
Progressive Grocer - June 2018 - 47
Progressive Grocer - June 2018 - 48
Progressive Grocer - June 2018 - 49
Progressive Grocer - June 2018 - 50
Progressive Grocer - June 2018 - DF1
Progressive Grocer - June 2018 - DF2
Progressive Grocer - June 2018 - DF3
Progressive Grocer - June 2018 - DF4
Progressive Grocer - June 2018 - 51
Progressive Grocer - June 2018 - 52
Progressive Grocer - June 2018 - 53
Progressive Grocer - June 2018 - 54
Progressive Grocer - June 2018 - 55
Progressive Grocer - June 2018 - 56
Progressive Grocer - June 2018 - 57
Progressive Grocer - June 2018 - 58
Progressive Grocer - June 2018 - 59
Progressive Grocer - June 2018 - 60
Progressive Grocer - June 2018 - 61
Progressive Grocer - June 2018 - 62
Progressive Grocer - June 2018 - 63
Progressive Grocer - June 2018 - 64
Progressive Grocer - June 2018 - 65
Progressive Grocer - June 2018 - 66
Progressive Grocer - June 2018 - 67
Progressive Grocer - June 2018 - 68
Progressive Grocer - June 2018 - 69
Progressive Grocer - June 2018 - 70
Progressive Grocer - June 2018 - 71
Progressive Grocer - June 2018 - 72
Progressive Grocer - June 2018 - 73
Progressive Grocer - June 2018 - 74
Progressive Grocer - June 2018 - 75
Progressive Grocer - June 2018 - 76
Progressive Grocer - June 2018 - 77
Progressive Grocer - June 2018 - 78
Progressive Grocer - June 2018 - 79
Progressive Grocer - June 2018 - 80
Progressive Grocer - June 2018 - 81
Progressive Grocer - June 2018 - 82
Progressive Grocer - June 2018 - 83
Progressive Grocer - June 2018 - 84
Progressive Grocer - June 2018 - 85
Progressive Grocer - June 2018 - 86
Progressive Grocer - June 2018 - 87
Progressive Grocer - June 2018 - 88
Progressive Grocer - June 2018 - 89
Progressive Grocer - June 2018 - 90
Progressive Grocer - June 2018 - 91
Progressive Grocer - June 2018 - 92
Progressive Grocer - June 2018 - 93
Progressive Grocer - June 2018 - 94
Progressive Grocer - June 2018 - 95
Progressive Grocer - June 2018 - 96
Progressive Grocer - June 2018 - 97
Progressive Grocer - June 2018 - 98
Progressive Grocer - June 2018 - 99
Progressive Grocer - June 2018 - 100
Progressive Grocer - June 2018 - 101
Progressive Grocer - June 2018 - 102
Progressive Grocer - June 2018 - 103
Progressive Grocer - June 2018 - 104
Progressive Grocer - June 2018 - 105
Progressive Grocer - June 2018 - 106
Progressive Grocer - June 2018 - 107
Progressive Grocer - June 2018 - 108
Progressive Grocer - June 2018 - 109
Progressive Grocer - June 2018 - 110
Progressive Grocer - June 2018 - 111
Progressive Grocer - June 2018 - 112
Progressive Grocer - June 2018 - 113
Progressive Grocer - June 2018 - 114
Progressive Grocer - June 2018 - 115
Progressive Grocer - June 2018 - 116
Progressive Grocer - June 2018 - 117
Progressive Grocer - June 2018 - 118
Progressive Grocer - June 2018 - 119
Progressive Grocer - June 2018 - 120
Progressive Grocer - June 2018 - 121
Progressive Grocer - June 2018 - 122
Progressive Grocer - June 2018 - 123
Progressive Grocer - June 2018 - 124
Progressive Grocer - June 2018 - 125
Progressive Grocer - June 2018 - 126
Progressive Grocer - June 2018 - 127
Progressive Grocer - June 2018 - 128
Progressive Grocer - June 2018 - 129
Progressive Grocer - June 2018 - 130
Progressive Grocer - June 2018 - 131
Progressive Grocer - June 2018 - 132
Progressive Grocer - June 2018 - 133
Progressive Grocer - June 2018 - 134
Progressive Grocer - June 2018 - 135
Progressive Grocer - June 2018 - 136
Progressive Grocer - June 2018 - 137
Progressive Grocer - June 2018 - 138
Progressive Grocer - June 2018 - 139
Progressive Grocer - June 2018 - 140
Progressive Grocer - June 2018 - 141
Progressive Grocer - June 2018 - 142
Progressive Grocer - June 2018 - 143
Progressive Grocer - June 2018 - 144
Progressive Grocer - June 2018 - 145
Progressive Grocer - June 2018 - 146
Progressive Grocer - June 2018 - 147
Progressive Grocer - June 2018 - 148
Progressive Grocer - June 2018 - 149
Progressive Grocer - June 2018 - 150
Progressive Grocer - June 2018 - 151
Progressive Grocer - June 2018 - 152
Progressive Grocer - June 2018 - 153
Progressive Grocer - June 2018 - 154
Progressive Grocer - June 2018 - 155
Progressive Grocer - June 2018 - 156
Progressive Grocer - June 2018 - 157
Progressive Grocer - June 2018 - 158
Progressive Grocer - June 2018 - 159
Progressive Grocer - June 2018 - 160
Progressive Grocer - June 2018 - 161
Progressive Grocer - June 2018 - 162
Progressive Grocer - June 2018 - 163
Progressive Grocer - June 2018 - 164
Progressive Grocer - June 2018 - 165
Progressive Grocer - June 2018 - 166
Progressive Grocer - June 2018 - 167
Progressive Grocer - June 2018 - 168
Progressive Grocer - June 2018 - 169
Progressive Grocer - June 2018 - 170
Progressive Grocer - June 2018 - 171
Progressive Grocer - June 2018 - 172
Progressive Grocer - June 2018 - 173
Progressive Grocer - June 2018 - 174
Progressive Grocer - June 2018 - 175
Progressive Grocer - June 2018 - 176
Progressive Grocer - June 2018 - 177
Progressive Grocer - June 2018 - 178
Progressive Grocer - June 2018 - Cover3
Progressive Grocer - June 2018 - Cover4
http://www.nxtbookMEDIA.com