Progressive Grocer - June 2018 - 20

FRONT END

Shelf Stoppers

Shelf Stoppers

Frozen Vegetables
TOTAL FROZEN VEGETABLE SALES REACHED
$2.97 BILLION IN THE PAST YEAR
(52 weeks ending April 2, 2016)

Fresh Produce

FASTEST-GROWING CATEGORIES WITHIN FRESH PRODUCE
(WHERE WEEKLY STORE SALES > $100)
Consumers chose
Consumer
frozen broccoli over
Insights
alternatives for

$3,500
3,000

a variety of reasons:

Which produce
items have seen
the largest
drop
12%
becausein
it's the
in sales
quick and easy
past
year?

2,500
2,000
1,500

10%

1,000

because it tastes
great

500
0
Cherries

Avocados

Citrus

Value-Added
Vegetables

Spotlight on Frozen Broccoli

Herbs, Spices
and Seasonings

WHEN ARE CONSUMERS EATING FROZEN BROCCOLI?

Source: Nielsen FreshFacts Data, 52 weeks ending 02/24/2018 includes UPC + random-weight
retailer-assigned PLU (price look-up Broccoli
code) and
system
2 sales
volume
as an
ingredient
is most
commonly
Frozen broccoli is most often used in a side
consumed at dinner, followed by lunch.
dish, followed by as a main entrée.
3%
9%
As healthful intentions among
consumers show no sign of slowing, the
emergence of innovative produce offerings are driving category
performance. From the arrival of snack-sized miniature produce for on-theOCCASION
ITEM
go consumers, to the transformation of
produce into alternatives to grains orMEAL
noodles,
29%
TYPE
CLASS
35%
61%
produce is transcending traditional store borders 62%
in its uses."

-5.5%
9%

Melons
because
it's
healthy and nutritious

8%

because it's low in
calories, fat and sugar

-4.2%
Onions

-Jordan Rost, VP consumer insights, Nielsen

DINNER

LUNCH

OTHER

Spotlight on Fresh Produce

SIDE DISH

MAIN ENTRÉE

OTHER

Stationery and school supplies present a potential opportunity for cross-merchandising or
co-promotions with fresh produce - in other words, consumers of fresh produce are 12
percent more likely to purchase stationery and school supplies than the average consumer.
Other complementary categories include yogurt, breakfast food and nuts. Consumers of
fresh produce are more likely to purchase these categories; therefore, retailers seeking new
growth opportunities should take note of these potential product pairings.

Comparison Products

Stationery and School Supplies
Yogurt
Breakfast Food
Nuts
Desserts, Gelatins and Syrup
Pasta
Source: Spectra, Data Version: March 2018

20

progressivegrocer.com

Percent
Penetration

86.2%
81.1
77.4
80.2
77.7
83.4

-2.7%
Tomatoes

Index

112
112
111
111
110
110

-2.4%
Stone Fruit
Source: "Nielsen Total
Consumer Report, Volume 3,"
December 2017


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Table of Contents for the Digital Edition of Progressive Grocer - June 2018

Contents
Progressive Grocer - June 2018 - Cover1
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