Progressive Grocer - June 2018 - 36

COVER FEATURE

2018 Top Women in Grocery
Kathy Caldwell

Senior-Level
Executives

Shannon
Hodock

SVP, Client
Development,
Acosta

Hodock has
built a strategic and collaborative partnership with Clorox
that has infiltrated the entire
Acosta organization, working
closely with the company's
marketing group for Clorox and
employing an integrated marketing and sales approach.
She is a steering committee
member for the Edison Awards,
which honor product innovations,
and teaches middle school girls
lacrosse in New Jersey.
Hodock also currently acts as a
mentor to two female co-workers:
one, a new employee who proactively approached Hodock for
peer mentorship, and the other, a
more formal mentoring relationship fostered by Acosta.

36

progressivegrocer.com

Shannon
Pennington

SVP/General
Manager, Acosta

During her time
in her current role,
to which she brought extensive
cross-functional knowledge of
systems, business processes
and retail execution that have
enabled her to build solid relationships with key stakeholders,
Pennington has established
herself as a strong partner and
liaison for Acosta's largest client,
Procter & Gamble.
A true team player with a wide
range of expertise, she recently
added to her growing list of
responsibilities by taking on
further work to help streamline
the team and processes.
These innovative changes
have enabled Pennington to help
boost revenue for that specific
customer by at least $5 million.

EVP, Client
Development,
Acosta

Recognizing the
need for a more
focused approach to client development, Caldwell designed and
implemented a first-of-its-kind
strategic framework enabling her
team to design and customize
business plans for each client to
address strategic opportunities
and priorities.

SENIOR-LEVEL
EXECUTIVES

Maura DiMarco
VP/Team Leader,
Acosta

DiMarco helped
Mosaic, Acosta's
marketing arm,
and its dedicated Welch's team
shape the marketing plan for the
Nothing but the Fruit campaign,
which launched an innovative
item for the brand.

While leading the Walmart
team, she converted the account
from a broader horizontal coverage model to a more specific
vertical coverage model to allow
the best focus on the customer's
specialized needs.

In her latest role, she took pains
to cultivate senior-level relationships with the BJ's Wholesale
Club team and partnering clients,
developing strong relationships
through dedicated follow-up
with connections made early
on in her tenure, and exceeding
the expectations of her clients,
customers and colleagues.

A passionate advocate for
helping animals, Caldwell joined
the board of the Jacksonville,
Fla., Humane Society and is an
active member.

A member of the St. John the
Evangelist School advisory board
since 2015, DiMarco is a volunteer youth girls' basketball coach
at the school.

Jill Griffin

President,
Advantage
Solutions/Advantage
Marketing Partners

Griffin leads
Advantage's strategic evolution
to keep pace with omnichannel
industry shifts, helping brands
and retailers navigate significant
marketplace changes.
Under her leadership, the
company entered new categories, including beauty and the
emerging CPG brand space,
and specialized agency teams
were acquired and built in San
Francisco and New York.
Griffin oversaw the development
with Google of a digital co-op
solution for manufacturers and retailers that enables manufacturers
to drive shoppers to participating
retailers' stores by using targeted,
local search ads, thereby reaching
shoppers when they're most likely
to purchase.

Bonnie Reinke

Senior Director,
Client Team
Services, Advantage
Solutions/Advantage
Marketing Partners

Reinke played a critical role in
delivering 53 percent EBITDA
growth, 7 percent event count
growth and 12 percent national-brand growth year over year.
In her latest role, which she
assumed just this past April, she
successfully rolled out two key
Target in-store strategies, along
with delivering the largest participation of a seasonal initiative; the
implementation of these strategies
has contributed to the strong
support demonstrated by client
and vendor leadership.
Reinke also successfully deployed three seasonal programs
that resulted in 63 percent, 43
percent and 49 percent margins, respectively.


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