Progressive Grocer - June 2018 - 40

COVER FEATURE

2018 Top Women in Grocery
Tami Tollefson

VP, General
Merchandise/
HBC Beauty Care,
Albertsons Cos./
Corporate

A guide and
mentor to four national sales
managers and an assistant
national sales manager, Tollefson
also played an instrumental role
in the successful transition of
the cosmetics category from
warehouse to DSD.
She took the lead role in tracking and recapping all JAG and
Monopoly event orders to assist
Albertsons' divisions with their
future sales plans.
Tollefson created, organized
and executed national ads for
2017, supporting nine events
that generated $4.4 million in
incremental general merchandise
and HBC sales - a 25 percent
increase - executed across 12
divisions and 2,000 stores.

Michelle Larson

SVP, Merchandising
and Marketing,
Albertsons Cos./
Southwest Division

40

Colleen
Wortham

VP, Operations,
Albertsons Cos./
Corporate

Wortham took
over the ecommerce catalog, building a new team from
scratch; within three months,
she'd added 1,000-plus images
per store, which is projected to
drive millions of incremental sales
dollars on internal platforms as
well as Instacart.
She was instrumental in
launching a successful Plated
Signature Meal Kit pilot program less than 12 weeks from
the initial concept. 
Wortham managed the Albertsons digital communications
team that delivered more than 1
billion highly personalized emails
and mobile push messages; this
resulted in customer engagement rates significantly exceeding industry benchmarks.

Cathy East

VP, Corporate
Procurement Meat/
Seafood/Deli,
Albertsons Cos./
Supply Chain

For the five-state
Southwest division, Larson was instrumental
in developing and implementing
neighborhood-specific remodel
plans for 19 locations, including
assortment and unique services
that enhance brand image in
each market.

East has been
the point person in corporate
procurement to assist with the
store rollout of Plated meal
kits, converting them from an
ecommerce-only platform to a
retail-ready application within 60
days of the acquisition's close.

She's a champion of
cross-training, mentoring and
building up employees so that
they can eventually move across
departments and up the ladder,
developing their technical and
leadership skills.

She facilitated the sourcing
strategy to leverage internal company resources in
distribution, transportation and
procurement to achieve significant synergy savings between
Albertsons and Plated.

Through innovative and
impactful sales promotions,
Larson and her team created
positive market share growth
above industry trends over a
52-week period.

East is also procurement lead
for multiple new concept stores
for Albertsons, assisting with process evaluation and procurement
setup activities as the new stores
prepare to open.

progressivegrocer.com

Elana Karp

Culinary CoFounder and Chief
Culinary Officer,
Albertsons Cos./
Plated

Karp has
built the company's culinary
program from the ground up,
driving its mission to leverage
data and technology to make
it easy for people nationwide
to cook more at home.
In addition to expanding
Plated's recipe and serving-size
options, she has been integral
to leading culinary development
and the Albertsons acquisition
of Plated as the kits expand into
physical stores; her work has
yielded increased sales and
greater customer retention.
Karp created BAWS (BadAss
Women Society) to foster ongoing dialogue about issues affecting women in the workplace, and
is a mentor and adviser at food
startups incubator Food Future.

Amanda
Martinez

Group VP, Corporate
Procurement,
Albertsons Cos./
Supply Chain

Martinez
launched a ground-breaking data
visualization program for supply
chain at Albertsons with IRI,
creating new visibility regarding
supply chain information to the
vendor community; the platform's features include a vendor
scorecard, purchase order
information by distribution center,
and demand forecasts.
She designed and documented
measurable methods for optimizing warehouse operations efficiency by improving buying processes
and procedures that contribute to
more streamlined practices.
Martinez established and leads
a cross-functional department
task force that reviews all vendor
terms proposals and agrees on
the right terms for the company.

SENIOR-LEVEL
EXECUTIVES

Kelly Mullin

VP, Marketing and
Merchandising,
Albertsons Cos./
Portland Division

A creative thinker
who regularly comes up with
outside-of-the-box ideas, Mullin
has led numerous successful
process improvements, including
advertising planning, introduction
of a period budget review of
advertising spends, and weekly
sales meetings.
She was instrumental in rolling
out Daily Deals, a program that
focuses on lowering the price of
one traffic-driving item, which
resulted in selling 14,000-plus
pies in one day.
Mullin assembled a winning
team through desk-to-desk
mentoring strategies and aligning
people new to a role with those
who have experience; she continues to help many employees
grow their careers.

Jenny Marino

Co-Founder and
Brand Strategist,
Angelic Bakehouse

Since purchasing a small
sprouted-grain
bakehouse, Marino has
advanced the sprouted whole
grain bread and baked goods
industry through her leadership
and ability to turn a pantry staple into something exceptional,
nutritious and delicious.
She and her husband have
steadily grown sales 50 percent
year over year based on the
belief that their sprouted-grain
baked goods are superior in
taste and nutrition.
Marino has helped expand
the bakehouse's distribution nationwide, including such grocers
as Whole Foods Market and
Sprouts Farmers Market, and
spearheaded the development
of Angelic's Sprouted 7 Whole
Grain Veggie Wraps.


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Table of Contents for the Digital Edition of Progressive Grocer - June 2018

Contents
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