Progressive Grocer - June 2018 - 45

COVER FEATURE

SENIOR-LEVEL
EXECUTIVES

Ana Middleton

President and Chief
Merchandising
Officer, Army Air
Force Exchange
Service

In 2017, Middleton's team launched the Veteran's Online Shopping Benefit,
which had required several years
to bring to life, including the buildout of an ecommerce platform to
support the program.
In no small part due to this
initiative, the exchange's sales
for Nov. 1-Dec. 31 were up 9
percent, and online sales grew
by more than 85 percent year
over year.
Middleton's team also focused
on health and wellness in several
ways, among them operating
64 Be Fit concept stores and
introducing Be Fit influencers at
the end of 2017 to share tips and
offer encouragement via the exchange's social media platforms.

Sharon Brown

Founder and CEO,
Bonafide Provisions

Brown's company launched
award-winning
drinkable veggies, which were
developed to make it easier for
consumers to enjoy bone broth.
She has worked to give the
soup category a shot in the arm,
leading the innovation process
for Bonafide's new line of organic
soups with bone broth, which
launched this past March.
Brown has continued to grow
Bonafide's core frozen bonebroth business, over 52 weeks
in the natural channel, at a rate
more than 80 percent faster than
any of the other top brands in
the frozen aisle; additionally, the
brand's distribution has doubled
in the past year, and it's now in
more than 4,000 retail locations
nationwide.

2018 Top Women in Grocery
Terrie Baker
VP/CFO,
Baker's IGA

Baker and the
Baker's organization have
implemented team success
planning, team meetings across
all stores, and a program that
puts upper management to work
in the stores.
Adoption of these types of
programs paved the way for
Baker's to participate in the 2017
pilot of IGA Way to Care, a shopper-experience program based in
employee training.
Baker has made a "top-down"
investment in the adoption of all
IGA Way to Care behaviors, and,
as a result of this, has recently
seen a dramatic improvement in
associate and customer satisfaction; as a result of of such results,
she and her husband are 2018
IGA Hometown Proud Retailers.

Margot
LaPointe

VP, Corporate
Projects, C&S
Wholesale Grocers

LaPointe led the
project to improve a critical but
underperforming distribution
center, which ended up seeing
marked improvement on all
customer metrics.
She championed the development of a PMP (project
management professional)
certification training study
group at C&S, organizing,
mentoring and supporting the
first class of 29 associates
companywide; more than 90
percent of the employees who
took part in the program received their PMP certification.
LaPointe has been selected to
serve on the steering committee
of C&S' internal women's committee, WINGS, and also sits on
the board of C&S Charities Inc.

Rachel
Shemirani

Suzanne Arnott

VP, Marketing,
Blackhawk Network

VP of Marketing,
Barons Market

Playing a vital
role in all of Barons
Market's fundraising and philanthropic endeavors, Shemirani
spearheaded donations to local
organizations through the Backroom Beer Pairing, raising more
than $26,000, and helped raise
$10,000 for Feeding San Diego
during a drive.

Recently,
Arnott's responsibility has grown
to include executive oversight
of corporate marketing, which
includes public relations and
communications, creative services, and research; she's also
heavily involved in Blackhawk's
incentives business.

She has been key to changing
the market's focus to trendier,
clean-label goods, including plantbased products, that meet the
demands of customers.

In November 2017, Blackhawk
announced the renewal of its
long-term contract with The
Kroger Co. to provide in-store
and digital gift card services,
which Arnott played a key role in
securing.

Shemirani manages the
store's demo program, ensuring
that vendor products are displayed so that customers can
easily recreate recipes at home,
and timing products around
holidays and seasons, based
on shopper activity.

She has volunteered at the St.
Baldrick's Foundation, which
provides funding for childhood
cancer research, and Open
Heart Kitchen, which offers nutritious meals to those in need.

Kelly Sosa

SVP/GM, Davidson
Specialty Foods,
C&S Wholesale
Grocers

Heather
McIntyre Froud

VP of Global
Walmart, Campbell
Soup Co.

Sosa led the
acquisition and
integration of Davidson Specialty
Foods, with more than $100
million in annual sales revenue.

This past year,
Froud led Campbell's regional grocery business
and managed the Acosta broker
relationship for the company.

At Davidson, she retained
existing customer relationships
and acquired new chain and
independent customers, growing
the overall store count by 27
percent; she also expanded the
company's customer reach to
the Mid-Atlantic region and the
West Coast. 

Her team jumped in quickly
and accelerated sales within the
omnichannel area; with pure-play
retailers and click-and-collect
brick-and-mortar stores, the
team created demand-driven
activities while also implementing
weather triggers, helping shoppers save money on soup before
the next snowstorm.

Among her service endeavors,
Sosa is an invested mentor to
rising talent at C&S, as well as
a founding member of C&S'
women's interest network and an
active member of the network's
steering committee.

Extremely involved in the diversity and inclusion programs at
Campbell, Froud also volunteers
with the Boys & Girls Club and
works on the executive leadership team for the March of Dimes
in her region.

PROGRESSIVE GROCER June 2018

45



Table of Contents for the Digital Edition of Progressive Grocer - June 2018

Contents
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