Progressive Grocer - June 2018 - 60

COVER FEATURE

2018 Top Women in Grocery
Liz Llamas

VP of Human
Resources, Vallarta
Supermarkets

Llamas developed onboarding,
management development and
training programs that have
significantly lowered turnover.
She implemented new payroll
and training departments, and
made Vallarta Supermarkets
one of the first grocery chains
on the West Coast to have a
human resources team member
in every store.
Llamas wrote and directed the
filming of a training video, "Six
Steps to Extraordinary Customer
Service," and developed a "first
five" onboarding program that
appeals to all generations, including Millennials and Gen Z, and
keeps management focused on
developing strong relationships
with their team members.

Jan Gee

President/CEO.
Washington
Food Industry
Association

With many years'
worth of industry affiliations under her belt, Gee has spent more
than three decades as the voice
of small business, and the past
10 as an advocate for independent grocers.
She fought government
overreach and burdensome
regulations, saving independent
retailers in Washington state
thousands of dollars through her
tireless efforts.
Accessible to her constituents
around the clock, Gee lobbies
daily at the local, state and
federal levels; her bulldog approach has resulted in changes
in legislation, policies and rules,
providing ample proof of her
importance to the industry.

Rebecca
Remley

CEO, Wedderspoon
Organic

Under Remley's
guidance, Wedderspoon Organic achieved significant
year-over-year gains, launching the
brand into one of the fastest-growing segments, with market share
leadership of Manuka honey
across conventional grocery, and
natural and specialty stores.
Securing sizeable partnerships
with major retailers, she spearheaded the launch of innovative
formats, including Organic Manuka Honey Pops for Kids, and
extended the honey's retail reach
through new skin care products.
Providing strategic vision and
oversight for all aspects of the
company, Remley oversaw a
comprehensive rebrand for
2018, including new packaging,
an updated logo and website
enhancements.

Setting the
strategic direction
for World Finer
Foods, Guerin reorganized
the sales force to better align
with how retailers want to be
serviced, adding a trade-marketing function to provide
more fact-based information
for retailers and distributors to
grow their business. 
She signed four new brands
representing more than $5 million
in annual sales opportunity, and
achieved $1.5 million in cost
savings.
Guerin launched a new corporate website, which resulted
in a triple-digit use increase,
and initiated a new "3+1"
goal-setting process for all
employees to tie performance
to measurable goals.

60

progressivegrocer.com

Shelley Cade
VP Marketing,
Willert Home
Products

Cade was
instrumental in
growing Willert from $30 million
to $70 million, and successfully
relaunched the Ty-D-Bol brand.
She facilitated a social media
campaign and the design of a
digital marketing plan including
pay-per-click marketing, a landing page design, SEO strategy,
and performance management
and reporting.
A U.S. Navy veteran, past
GMDC advisory board member,
and active volunteer for such
organizations as the USO and
Ronald McDonald House, Cade
serves as a mentor and role
model for young women entering
the manufacturing workplace,
thanks to her initiative, leadership
and dedication.

Danielle Bunch

Susan Guerin

President and CEO,
World Finer Foods

SENIOR-LEVEL
EXECUTIVES

Rising Stars

Director of Sales,
Enterprise Strategy,
Advantage
Solutions

Bunch provided
crucial leadership
and strategic direction as some
Advantage Solutions employees
became SAS Retail Services
employees, ensuring that the
transition went smoothly by
holding 200-plus meetings with
individual suppliers and associates to communicate the path
forward and the added benefits
of the partnership.
She gained responsibility for
the retail analytics team, working
with its leader to implement
new processes and technology
enhancements to gain operational efficiencies for the sales and
retail teams.
Bunch created the first webbased vendor portal for the
largest retailer, giving it real-time
visibility to results.


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