Progressive Grocer - June 2018 - 64

COVER FEATURE

CHEERS
TO THE

TOP WOMEN
IN GROCERY
Congratulations to all the
winners of the Top Women
in Grocery, including our very
own Marissa Jarratt (SVP of
Marketing, Innovation and R&D)
and Annette Taylor (Director of
Category Management).
We appreciate how you're

2018 Top Women in Grocery
Bethany
Schwartz

Client Team
Leader, Advantage
Solutions

Schwartz was
a key member of the team that
led the RFP process to win a
German chemical and consumer goods business; during
the transition, she integrated
the Advantage organization
into the new business while
building trust and credibility
with senior leadership.
She co-developed content and
led a course for Advantage midlevel managers, "Investing in Your
Team Through Coaching."
Schwartz teamed with multiple
business units to finalize a contract with a Turkish cookie company focused on private label
expansion in the United States,
leading to further business with
allied companies.

driving the future of retail.
Lindsey Pruitt

Director of Business
Development,
Advantage
Solutions/Advantage
Media Solutions

Director, Marketing
Operations,
Advantage
Solutions/
Advantage
Marketing Partners

Following various changes to
the Advantage Retail Experience
Group, including the name,
Robles led efforts to promote the
"new" ARX, a strenuous educational task that involved collaborating with business leaders and
becoming fully knowledgeable
on each new sector of ARX.
She created initiatives to
keep business leaders accountable and showcase their
work, including a monthly retail
platform best practices phone
call, capabilities decks for ARX
services and innovative programming presentations.
Robles was a mentor and role
model to a new hire just out of
college, providing personal and
professional guidance.

Elena Skaletsky

Influencer Marketing
Supervisor,
Advantage
Solutions/Advantage
Media Solutions

Pruitt drove
more than 50 percent of 2017
sales for her division across a
sales team of six people and
exceeded personal revenue goal
by more than 250 percent.

Skaletsky
implemented influencer tradedesk capabilities and new ways
of working that have brought in
three new clients and $382,000
in campaign budgets.

She created and implemented new processes to ensure
effective program delivery;
these processes have since
been rolled out across all sales
team divisions.

She developed, maintained and
strengthened Advantage Media
Solutions' vendor partnerships,
and led a rebuild of the vendor
platform, tailoring it to the company's needs to help streamline
process flow, reduce wasted time
and improve campaign results.

Pruitt formed a collaborative
partnership with an external
video team to produce new/
undiscovered company revenue;
managed the creation, scripting
and production of 10 documentary-style videos for client media
programs; and led the testing of
four new media initiatives.

©2018 Dean Foods.

Marilu Robles

Skaletsky conducted an indepth review of Advantage's
campaign execution process
to identify areas of improvement, and subsequently put
in place changes that have resulted in a 60 percent increase
in operating margin.



Table of Contents for the Digital Edition of Progressive Grocer - June 2018

Contents
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