Progressive Grocer - June 2018 - 68

COVER FEATURE

2018 Top Women in Grocery
Louise Gerber
Director,
Ecommerce,
Albertsons Cos./
Corporate

Ecommerce
Program Manager,
Albertsons Cos./
Corporate

Gerber led her
Northern California team as the
first division in the company to
deploy the new Titan software
platform, and transitioned to a
three-shift operation allowing
same-day delivery that significantly drove Albertsons' value
proposition to its customers
and increased sales and customer satisfaction.

[ Selected to lead
the marketing effort in a Tiger
Team, Hornett worked closely
with the Seattle division and
creative on an intensive six-week
push, leading to 26 percent
year-over-year ecommerce order
growth, up from 5 percent before
the effort, while new customer
counts grew from 58 percent to
168 percent. 

She also led a focused marketing and operations campaign to
acquire and retain customers.

Key learnings from her highly
successful program are now
being applied to the Portland and
Southern California divisions.

Gerber's efforts significantly
increased Albertsons' sales, resulting in initial 300 percent customer acquisition and 25 percent
sustained new customer growth,
with a 25 percent increase in
sales across two geographic
markets.

Angela Moore

Director of Shopper
Marketing Scale
Events, Albertsons
Cos./Corporate

Under Moore's
leadership,
shopper marketing activation
grew 18 percent nationally year
over year, with Monopoly officially
the biggest game event in the
United States; she's become the
person that Albertsons' CPG
partners go to for consulting
and programming negotiations
regarding scale national events,
and to coordinate with national
merchant leads.
She oversaw the building of
new processes such as a UPC
portal.
Moore served as a key division
point of contact for decentralized
marketing communication and
management, and was recognized as a leader for the entire
company in this space.

68

Kim Hornett

progressivegrocer.com

Always ensuring accuracy
of communications, Hornett
helped develop marketing messaging and tactics for Albertsons
stores in four markets where
service is provided by either
Safeway or Vons.

Darcie Renn

Director,
Sustainability,
Albertsons Cos./
Corporate

Renn led the development of major
corporate social responsibility
policies and position statements
at Albertsons, including the
company's chemicals policy,
responsible seafood policy,
zero-waste goals and sustainable
palm oil goal.
She helped position Albertsons
as a leader on sustainability
issues by speaking on its behalf
at various public and private
forums, among them Conservation International's Business &
Sustainability Council.
Renn worked on several
initiatives with local universities
to engage and inspire the next
generation of leaders on important business sustainability topics,
providing guidance and input on
various student projects.

Kathy Hosek

Real Estate
Accounting
Manager, Albertsons
Cos./Corporate

RISING STARS

Sarah Long

Senior Product
Manager,
Albertsons Cos./
Corporate

Taking on
additional responsibilities while
driving results and supporting
company initiatives, Hosek led
the real estate accounting processing team through several
conversion-related activities.

Long played a
key role in developing and executing Albertsons' college intern
program for the own brands
team, for which she developed
training tools and organized
guest speakers.

She provided support and
guidance to the corporate real
estate accounting and property
management business units,
overseeing the execution of various processes; these included
heading the team that performs
the common area maintenance
(CAM) reconciliations, which
identified additional CAM expense rebills of $1.2 million.

Following the massive
Northern California fires, Sarah
organized the collection of
three truckloads of food and
other necessities, and, with
her team, personally delivered
items to a mission helping people affected by the fires.

Hosek found ways to make
efficiencies to offset the additional workload that these sorts of
undertakings entailed.

Maryrose
Rinella

Director, Own
Brands Product
Management,
Albertsons Cos./
Corporate

Sales of own brand items
in Rinella's product portfolio
exceeded $530 million and grew
8.5 percent, significantly ahead
of company and rest-of-market
sales growth.

Outside of work, Long and a
friend made festive Thanksgiving
lunches for homeless people
around San Francisco, loaded
up a bike trailer with the meals,
and handed out more than 100,
offering to pray with recipients.

Lisa Roach

General
Merchandise/HBC
National Sales
Manager, Albertsons
Cos./Corporate

Sidelined by
a medical issue that caused
her to miss an important
overseas trip to China, Roach
meticulously planned the trip in
advance for her replacement,
and accelerated her recovery
so as to return to work ahead of
schedule and participate in the
necessary follow-up. 

Her team introduced 44 new
items worth a combined $30
million in annual sales; this
included the expansion of the
Soleil sparkling water line, which
has an annual sales rate of more
than $9 million. 

She created a unique Easter
promotion that tied in with other
departments, leading to a $3.5
million sales increase.

Rinella and her team redesigned 700-plus SKUs to be
compliant with new NLEA
packaging and added SmartLabels to all of the new packages;
the redesign also simplified and
strengthened the brand portfolio.

Roach successfully mentored
two associates that had not
been achieving their potential,
proactively meeting with them,
counseling them and guiding
them into more conducive work
environments.


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